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Howtopresentation 100817152357 Phpapp01 Howtopresentation 100817152357 Phpapp01 Presentation Transcript

  • How to…Facebook, YouTube, Twitterfor Family Planning
    Kate Saylor, MSI
    Outreach Librarian
    University of Michigan
  • Learning Objectives
  • Facebook
    Utilize Facebook for an effective social media campaign:
    Learn how to share content with fans such as external links and photos
    Identify best practices of effective facebook accounts by examining several case studies
    Promote pages through facebook ad campaigns
  • YouTube
    Utilize YouTube for an effective social media campaign:
    Learn the basics, upload videos, and settings that will make your videos easily findable and sharable.
    Identify best practices of effective youtube channels by examining several case studies
  • Twitter
    Utilize Twitter for an effective social media campaign:
    Learn the basics of twitter, how to...follow, retweet, reply, design your page
    Understand how to share engaging content
    Identify best practices of effective twitter accounts by examining several case studies
  • Why?
  • Who?
  • How?
  • Flickr Image by Media Culpa
  • A social networking site that allows users to interact with friends and brands through an online profile page.
    Launched in February 4, 2004
  • Users
  • 500 million users
  • checkfacebook.com
  • Traffic
    People spend over 700 billion minutes per month on Facebook.
    More than 30 billion pieces of information is shared each month.
  • Brand
    Basics
  • Groups
    Personal interaction
    Limited size allows emails
    Greater permission control
    No applications
    Pages
    Corporate interaction
    Allows only updates
    Anyone can ‘fan’ a page
    Indexed by search engines
  • Share Engaging Content
  • Sharing Links
  • Link Preview
  • Edit Link Title
  • Edit Link Description…
    …and Thumbnail Image
  • Use the @ symbol to pull up a list of other pages that you have liked.
  • This links to their facebook page.
  • Sharing Photos
  • Are you listening?
    • Invite current friends to become fans
    • Add a link on your website
    • Pay for an ad campaign
  • Ad Campaign
  • For any available ad inventory, Facebook selects the best ad to run based on the cost per click or impression and ad performance.
    If you choose a Pay for Clicks (CPC) model, you will also bid on how much you are willing to pay for each click on your ad. Facebook will display your ad in the Ad Space. The amount you are charged will never exceed your daily budget.
    If you choose a Pay for Views (CPM) model, you will also bid on how much you are willing to pay for every thousand impressions of your ad. Facebook will display your ad in the Ad Space. The amount you are charged will never exceed your daily budget.
  • Video-sharing website launched on February 14, 2005.
    Users can upload, share, and
    view videos.
  • Users
    • Users range in age from 18-55
    • Evenly divided between males and females
    • Spans all geographies.
  • People watch
    2 billion
    videos a day
    Traffic
  • Every minute, 24 hours of video is uploaded to YouTube.
  • Customize Your Channel
    Flickr Image By Marcin Wichary
  • Uploading a Video
  • Findable
  • Include complete profile information
  • Video categories
    make your video
    findable when
    browsing
  • Tags
  • Clicking on a Video Tag Runs a Search
  • Are You Listening?
  • Sharable
  • Microblogging service launched
    on July 15, 2006.
    “Tweets” are limited to 140 characters.
  • 65 million
    tweets are posted each day
    Traffic
  • 190 Million
    Users
  • How to Follow
  • Who to Follow?
  • Design
  • Changing Background
  • Preset
    Themes
  • Hex Color Codes
  • Tiled Background Image
  • Single Background Image
  • Tweet Basics
  • Anatomy of a Tweet:
    • Author profile image
    • Link to the tweet author
    • Text
    • @ is a Reply
    • # is a hashtag
    • Links
  • @ is a Reply
  • Sharing Links
  • # is a Hashtag
  • Searching
  • Thank You!
    All images courtesy of Microsoft Software unless otherwise noted
  • Contact Information
    Kate Saylor
    kmacdoug@umich.edu
    Twitter: @litebulb11
    Facebook: MLibraryHealthy