Howtopresentation 100817152357 Phpapp01

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Howtopresentation 100817152357 Phpapp01

  1. 1. How to… Facebook, YouTube, Twitter for Family Planning Kate Saylor, MSI Outreach Librarian University of Michigan
  2. 2. Learning Objectives
  3. 3. Facebook Utilize Facebook for an effective social media campaign: • Learn how to share content with fans such as external links and photos • Identify best practices of effective facebook accounts by examining several case studies • Promote pages through facebook ad campaigns
  4. 4. YouTube Utilize YouTube for an effective social media campaign: • Learn the basics, upload videos, and settings that will make your videos easily findable and sharable. • Identify best practices of effective youtube channels by examining several case studies
  5. 5. Twitter Utilize Twitter for an effective social media campaign: • Learn the basics of twitter, how to...follow, retweet, reply, design your page • Understand how to share engaging content • Identify best practices of effective twitter accounts by examining several case studies
  6. 6. Why?
  7. 7. Who?
  8. 8. How?
  9. 9. Flickr Image by Media Culpa
  10. 10. A social networking site that allows users to interact with friends and brands through an online profile page. Launched in February 4, 2004
  11. 11. Users
  12. 12. 500 million users
  13. 13. checkfacebook.com
  14. 14. Traffic People spend over per month on Facebook. More than of information is shared each month.
  15. 15. Brand Basics
  16. 16. Groups Personal interaction Limited size allows emails Greater permission control No applications Pages Corporate interaction Allows only updates Anyone can ‘fan’ a page Indexed by search engines
  17. 17. Share Engaging Content
  18. 18. Sharing Links
  19. 19. Link Preview
  20. 20. Edit Link Title
  21. 21. Edit Link Description… …and Thumbnail Image
  22. 22. Use the @ symbol to pull up a list of other pages that you have liked.
  23. 23. This links to their facebook page.
  24. 24. Sharing Photos
  25. 25. Are you listening?
  26. 26. •Invite current friends to become fans •Add a link on your website •Pay for an ad campaign
  27. 27. Ad Campaign
  28. 28. For any available ad inventory, Facebook selects the best ad to run based on the cost per click or impression and ad performance. If you choose a Pay for Clicks (CPC) model, you will also bid on how much you are willing to pay for each click on your ad. Facebook will display your ad in the Ad Space. The amount you are charged will never exceed your daily budget. If you choose a Pay for Views (CPM) model, you will also bid on how much you are willing to pay for every thousand impressions of your ad. Facebook will display your ad in the Ad Space. The amount you are charged will never exceed your daily budget.
  29. 29. Video-sharing website launched on February 14, 2005. Users can upload, share, and view videos.
  30. 30. Users •Users range in age from 18-55 •Evenly divided between males and females •Spans all geographies.
  31. 31. People watch videos a day
  32. 32. Every minute, 24 hours of video is uploaded to YouTube.
  33. 33. Customize Your Channel Flickr Image By Marcin Wichary
  34. 34. Uploading a Video
  35. 35. Findable
  36. 36. Include complete profile information
  37. 37. Video categories make your video findable when browsing
  38. 38. Tags
  39. 39. Clicking on a Video Tag Runs a Search
  40. 40. Are You Listening?
  41. 41. Sharable
  42. 42. Microblogging service launched on July 15, 2006. “Tweets” are limited to 140 characters.
  43. 43. Traffic 65 million tweets are posted each day
  44. 44. Million Users
  45. 45. How to Follow
  46. 46. Who to Follow?
  47. 47. Design
  48. 48. Changing Background
  49. 49. Preset Themes
  50. 50. Hex Color Codes
  51. 51. Tiled Background Image
  52. 52. Single Background Image
  53. 53. Tweet Basics
  54. 54. Anatomy of a Tweet: •Author profile image •Link to the tweet author •Text •@ is a Reply •# is a hashtag •Links
  55. 55. @ is a Reply
  56. 56. Sharing Links
  57. 57. # is a Hashtag
  58. 58. Searching
  59. 59. Thank You! All images courtesy of Microsoft Software unless otherwise noted
  60. 60. Contact Information • Kate Saylor • kmacdoug@umich.edu • Twitter: @litebulb11 • Facebook: MLibraryHealthy

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