Dell, Inc.
E- commerce
Dell Inc.
• Dell, Inc. is a global information
technology company, which

designs,

develops, manufactures and
distributes...
Business activities

Large Enterprise

Public
Small and Medium
Business

Consumer
Organizational
Environment
• Economic Factor

Throw out the Legend brand PC
Built a factory in Xiamen(China)

next day

de...
Organizational
Environment
• Long Term Objectives
focusing on markets

globally

20% of the
Asia market
take over

globali...
Organizational
Environment
• Operating Environment
offers

free

technical support

Online order brings convenience
superb...
Organizational
Environment
• Remote Environment

Expanding

internet market

VARIED by market segment
Globalize the compan...
Functions
Enterprise
computing

Businesses
&
organizations

Dell
PowerEdge
servers

OptiPlex
desktops

Power Vault

Latitu...
Competitive Analysis
IBM
Sun

HP

Microsystems

Dell
Competitive
Advantages
“Virtual
Integration”

Real value
customer service
features

Tailoring
Manufacturing to
customer ne...
Impact of E-Commerce
• Dell was quick to set up the ecommerce
processes
• Selling online allows the whole process to be
au...
Definable market
• Targeting and sequencing

Dell
individual and home users
small and medium size business
large enterpris...
Payment Method
Payment
Method

Credit/debit card
Pay with PayPal
Pay with dell business
credit
Gift card
Dell.Inc,

MARKETING STRATEGY
Product:
• Dell is not reliant on singular production or
supplier's chain for Equipment production
• . By assigning each r...
Price
• Reflect the affordability of the local
consumers
• Xiamen (China)
• to provide products and services at the local
...
Place
• Always available at the nearest dealers
• Objective of gaining their trust in Dell
products
Promotion
• “Be Direct"

attitude
Sales promotion
• 1.Broken down market
• 2.Pricing strategy
• 3.Advertising strategy
Distribution Strategy
Direct modes in compressed product
production lines, supplemented by online
purchase at great develo...
Online

technical services and technical support

• users answer questions
• escalation on Windows
• software upgrades inf...
SWOT Analysis
•
•
•
•
•
•

Strengths:
Agility
the master of customization
the power to the consumer
directly selling to th...
Weaknesses
• no proprietary technology
• is not creating something based on
technology that is exclusively theirs
• their ...
Opportunities:
• expanded markets of Europe, China, and
India.
• flourish with its low-cost leadership
• growth in the bus...
Threats:
• Competition
• entry into the low-cost leading segment
• another company will do something similar
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Dell, Inc. e-Business

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Dell, Inc. e-Business

  1. 1. Dell, Inc. E- commerce
  2. 2. Dell Inc. • Dell, Inc. is a global information technology company, which designs, develops, manufactures and distributes computer systems
  3. 3. Business activities Large Enterprise Public Small and Medium Business Consumer
  4. 4. Organizational Environment • Economic Factor Throw out the Legend brand PC Built a factory in Xiamen(China) next day delivery too 400 cities O 4.4% to
  5. 5. Organizational Environment • Long Term Objectives focusing on markets globally 20% of the Asia market take over globalize the company through e-business
  6. 6. Organizational Environment • Operating Environment offers free technical support Online order brings convenience superb relationships with their suppliers the suppliers win every time Dell wins
  7. 7. Organizational Environment • Remote Environment Expanding internet market VARIED by market segment Globalize the company successfully is through e-business
  8. 8. Functions Enterprise computing Businesses & organizations Dell PowerEdge servers OptiPlex desktops Power Vault Latitude notebooks Dell | EMC storage systems Precision workstations Individuals and smallbusinesses Desktops Inspiron notebooks
  9. 9. Competitive Analysis IBM Sun HP Microsystems Dell
  10. 10. Competitive Advantages “Virtual Integration” Real value customer service features Tailoring Manufacturing to customer needs
  11. 11. Impact of E-Commerce • Dell was quick to set up the ecommerce processes • Selling online allows the whole process to be automated and more efficient • 1997 the company recorded $1 million in online sales • By 2000 the company’s internet sales had reached $50 million a day
  12. 12. Definable market • Targeting and sequencing Dell individual and home users small and medium size business large enterprises public sectors
  13. 13. Payment Method Payment Method Credit/debit card Pay with PayPal Pay with dell business credit Gift card
  14. 14. Dell.Inc, MARKETING STRATEGY
  15. 15. Product: • Dell is not reliant on singular production or supplier's chain for Equipment production • . By assigning each regionalized production center particular component for production not only have diversified the risk of concentration of labor and production costs but also depending on particular infrastructure
  16. 16. Price • Reflect the affordability of the local consumers • Xiamen (China) • to provide products and services at the local prices
  17. 17. Place • Always available at the nearest dealers • Objective of gaining their trust in Dell products
  18. 18. Promotion • “Be Direct" attitude
  19. 19. Sales promotion • 1.Broken down market • 2.Pricing strategy • 3.Advertising strategy
  20. 20. Distribution Strategy Direct modes in compressed product production lines, supplemented by online purchase at great development of its direct sales model.
  21. 21. Online technical services and technical support • users answer questions • escalation on Windows • software upgrades informed
  22. 22. SWOT Analysis • • • • • • Strengths: Agility the master of customization the power to the consumer directly selling to the consumer to implement the latest technology
  23. 23. Weaknesses • no proprietary technology • is not creating something based on technology that is exclusively theirs • their high dependency on component suppliers
  24. 24. Opportunities: • expanded markets of Europe, China, and India. • flourish with its low-cost leadership • growth in the business, education, and government markets.
  25. 25. Threats: • Competition • entry into the low-cost leading segment • another company will do something similar

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