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    Samsung Samsung Presentation Transcript

    • GROUP MEMBERSName Roll no.Chetan Khale 8Bhupendra Attarde 9Saad shaikh 13Melvin Shaji 23Rahul Dwivedi 48Arvind Gaud 60
    • DID YOU KNOW ? Samsung Started Business by selling Vegetables & Noodles. Founder of Samsung “BYUNG-CHULL LEE” Also started making cars but due to crisis, he was forced to sell Car Company. Samsung also sells laptop Panels to other leading companies viz. DELL, LENOVO, HP, HCL. The combination of names “Galaxy” and "Android" is intended to represent our smartphone.
    • The Samsung Group was founded in 1938 by Lee Byung-chul (1910-1987).It was incorporated in 1951 as Samsung Corporation. The meaning of the Koreanword Samsung is "Tri-Star" or "three stars".Samsung Electronics was founded in 1969 in “Seoul” city South Korea as SamsungElectric Industries originally manufacturing electronic appliances such asTVs, calculators, refrigerators, air conditioners and washers.CORE VALUES:-In everything we do, we strive to help people live better lives.
    • 1938-1958 1959-1979 1980-1992 Group Logo 1980-1992 Since 1993 Electronics Logo
    • HISTORY OF THE COMPANY Unlike other electronic companies Samsung origins were not involving electronics but other products. Founded In The Year 1938 By Byung-Chull Lee. In 1958, Samsung Started To Expand Their Business. In 1969, Samsung Electronics was established. In 1987, Byung-Chull Lee Passed Away. Samsung Expanded Globally in The 1990’s. In 1993 Samsung developed the lightest mobile phone of its era, The SCH-800. Started Developing Smart Phones & Phones Combined With MP3 In The End Of 20th Century.
    • VISION AND MISSIONSSAMSUNG is dedicated to developing innovative technologies and efficientprocesses that create new markets, enrich peoples lives, and continue to makeSamsung a digital leader.
    • SWOT ANALYSIS. STRENGTH  New product Concepts To Roll Out in Five Months.  Catching The pulse Of The Consumer offering Goods Design & Understanding Emotions.  Heavy Investment In Technology Product/ Design And Human Resource.  Focus on Innovative products For Their High End Market. WEAKNESS  Lack in product differentiation  Different models at different price point  Low focus on large market ,instead of niche member  Lesser known and bit less stable operating system.[BADA OS]  A bit plasticky finish to the mobiles irrespective to the segment.
    •  OPPORTUNITIES  Distinguish its Service From Competitors.  Offer product variation.  Demand for Cell Phones Driven by the Service providers Or Carriers.  Tie Up With service providers.  Innovation. THREATS  Competition.  Economic slowdown.  Lower cost competitors or imports.  Price wars.  Product Substitutions.
    • STRATEGIES OF SAMSUNG Product Innovation. Pricing. Distribution. Advertisement & sales Promotion. Design Strategy.
    • LCD TV Flat Television Introduction Growth MaturityIntroduction Growth Maturity Decline 14
    • 4 POINTS OF MARKETINGProduct.Place.Price.Promotion.
    • SEGMENTATION Division Of Market Into Different Groups of Customers. Purpose Of Market Segmentation. Designed To Meet Specific Needs of Different Groups Of Customers. The Best Way To Provide Selected Offerings to Selected people Most time. DEMOGRAPHIC SEGMENTATIONS. 1) Age. 2) Promotions According To The Particular Area.
    • TAKE AWAY MESSAGE Samsung is the leading eco-friendly company. Affordable to every individual in the world. With simplicity and restructuring design. Maintian a good network Worldwide. Innovation at its best. Provide Better quality service post purchase. Empowering Lifestyle, Empowering Future.