#AGENDA <ul><ul><li>WHO? - The Team </li></ul></ul><ul><ul><li>WHAT? - The Service, The Demo </li></ul></ul><ul><ul><li>WH...
#WHAT <ul><ul><li>What is Skadoosh?   A social network that turns shopping into a  game ; which friends play by  sharing  ...
#OVERVIEW
1. Capturing Objects #HOW
2. User Profile  #HOW
3. Friends Profile #HOW
4. Brand Page #HOW
#WHO The Team
<ul><ul><li>MSN UK - MD </li></ul></ul><ul><ul><li>Propertyfinder - CEO </li></ul></ul><ul><ul><li>Edge Foundation - Trust...
<ul><ul><li>W3C Invited Expert </li></ul></ul><ul><ul><li>MBA - CASS Business School </li></ul></ul><ul><ul><li>Army Offic...
<ul><ul><li>Band: Graffiti 6 </li></ul></ul><ul><ul><li>Music Producer </li></ul></ul><ul><ul><li>World Famous DJ </li></u...
<ul><ul><li>Blaqua - Bespoke Menswear </li></ul></ul><ul><ul><li>Famous Clients: </li></ul></ul><ul><ul><ul><li>Paul Welle...
Game Economy : 2011 #HOW <ul><ul><li>Geek Speak : The  Gamification  of ActivityStreams </li></ul></ul>e.g ActivityStreams...
Scenario : Marketing Costs #COSTS <ul><ul><li>Verb:  Subscribe </li></ul></ul><ul><ul><li>Credits: 10 </li></ul></ul><ul><...
Scenario:  Unclaimed Brand #COSTS <ul><ul><li>Verb:  Checkin </li></ul></ul><ul><ul><li>Credits: 5 </li></ul></ul><ul><ul>...
Scenario : Affiliate Links #REVENUE 1. Affiliation Links/Track 2. Commission: 5% 6. Split: 60:35:5 7.  Creator  Credits: 3...
Scenario : Recommended Links #REVENUE 1. Recommended Links/Track 2. Commission: 5% 6. Split: 80:20 7.  Creator  Credits: 9...
Competitors and Funding #WHO ELSE <ul><ul><li>Nuji.com </li></ul></ul><ul><ul><ul><li>Launched December 2010 </li></ul></u...
#EXTRAS Information in the following slides can be used to backup point made earlier in the deck.  
#TODAY Holding Page www.skadoo.sh
 
 
Attention Economy : 2007 #HISTORY
Attention Demo : Play #HISTORY #DEMO
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Skadoosh (light)

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  • Built in HTML5 so it works on the web in most modern browsers, iPhone and iPad. After funding we will optimise for  older browsers, mobile viewing and touchscreens. Today there is a holding page.  http://www.skadoo.sh The current alpha is at:  http://alpha.skadoo.sh The domain skadoosh.com is currently being SEO parked and we will make an offer to buy. 
  • OExchange 
  • ActivityStreams
  • http://microformats.org/ hProduct hReview hAtom Meta Data properties.  Draggables.com  Virtual Wardrobes/Collections
  • Hot or Not product carousel Tasks Q&amp;A Shop
  • MSN: Responsible for growth in profitable turnover in online advertising, search and subscription revenues.  Developed best in class marketing functions, building one of the largest online audiences and brands in the UK with 16 million customers each month and establishing MSN as the UK’s leading online media company.  Buidling and managing all business functions and 150 people including an online media sales team, content/editorial team, marketing team and product team.  A champion in online child safety working with Government, law enforcement and NGO’s to improve policies and user education and part of the NSPCC There 4 Me steering committee Brave and innovative leadership pioneering flexible working practices for Microsoft in the UK, winning 2 awards, 2004 Working Families’ Employer of the year Award for Innovation and Opportunity Now’s ‘New Member’ Award  Voted Blackberry Technology Woman of the Year in the private sector 2005.
  • Tommy was a resident DJ at Ministry of Sound and a regular at Cream and Back to Basics in the UK, Danceteria, Twilo and DV8 in the US. Tommy even played at King Hussein of Jordan’s wedding. Tommy produced a completely unknown and unsigned band, ‘Right Said Fred’. He produced Two albums for the Welsh band Catatonia. Both albums went to No1 and spawned Five top 10 hits. They were both nominated for the Mercury and Brits awards. For his work, Tommy was nominated for Q magazine’s Best Producer award. Recently he helped to develop the careers of both KT Tunstall and Corinne Bailey Rae. He has arranged and orchestrated concerts and recordings for Noel Gallagher, Spice Girls, Kanye West, Jay Z, Adele, Enya and Beyonce. Tommy has continued to work with a number of different artists as a producer and songwriter including Kylie Minogue, Janet Jackson, Michael Jackson, Barry White, Sophie Ellis Bextor, Appleton, David McAlmont, Bjork, Tom Jones, Finley Quaye, Geri Halliwell and Joss Stone.
  • Add in Simon&apos;s notes
  • Verbs : Checkin/Join -  1 Credits Create -  10 Credits Like /Dislike Follow/Friend Like/Dislike ReShare Want/Purchase/Swap Play  Update Objects : Status Place Photo Service (Brand/Band) Event
  • Customer acquisition will be a game.  Certain brands will be worth more credits based on the affiliate commission. Friends will cost credits based on their social reputation. These scores will be hidden and only revealed when the user clicks on a friend.  Bonus points will be given if an A-list friend is invited.  The progress bar will show the users % completed.  The user will earn 100 credits if they complete everything. i.e invite 10 friends, follow 10 brands and complete their profile.   Each user will start with 100 credits. Each brand/friend they select reduces their credits by 10.  As users earn more credits (sharing/buying) they can invite more friends.  
  • As you visit brands for the first time you get 10 credits.  Each visit there after is worth 1 credit.  A bonus will be given to each user if its the first time anyone on Skadoosh has visited the brand. As users share objects, the verb creator will be given to new objects into Skadoosh. If the object already exists we will link each new user to that object.  This will enable us to see which products are hot and those that are not . 
  • 1. The new affiliate link to the social object: gilet appears in my profile.   2. The commission for Jack Wills is 5%  3. Gillian clicks the link and buys the Gilet plus a pair of trousers. The total shopping basket is worth £147.00 from this affiliate link.  4. The commission earned from Jack Wills is thus: £7.35 5. Gillian has the verb &apos;purchased&apos; added to the object and it appears in her profile and wardrobe.  6. At the moment the revenue split is 60:30:10 60% to Sam who created the link. Sam was not the original object creator.  35% to Skadoosh   5% to Object Creator.  7.  The creator earns new credits.  The object creator/owner (person with most points associated to the object) gets 5% of every transaction.  A user can lose the creator/owner title if other people do more with the object. (Purchase, Reshare, Comment).    
  • 1. Skadoosh has recommended a pink sweatshirt. i.e people who bought the Gilet also bought the pink sweatshirt.  2. The 5% commission still stands 3. Gillian clicks on the pink sweatshirt link and buys an additional dress.  4. The commission earned is £4.65 5. A &apos;purchased&apos; verb is attached to Gillian&apos;s shopping objects.  6. The object creator/owner gets 20%  7. or 93 credits in this example  8. Skadoosh earn £3.72 In this example there is no user split. 
  • Add key dates and any funding 
  • Plus ca change plus la meme chose.  In 2007 I thought Google would go on to be the company that monetised our attention.  Today Facebook is trying to do the same. 
  • Liquid Lists 
  • Skadoosh (light)

    1. 2. #AGENDA <ul><ul><li>WHO? - The Team </li></ul></ul><ul><ul><li>WHAT? - The Service, The Demo </li></ul></ul><ul><ul><li>WHY? - The Market, The Problem </li></ul></ul><ul><ul><li>HOW? - The Numbers, The Technology </li></ul></ul><ul><ul><li>WHEN? - The Requirement, The Rollout </li></ul></ul>
    2. 3. #WHAT <ul><ul><li>What is Skadoosh?   A social network that turns shopping into a  game ; which friends play by  sharing   interests , to earn  rewards .  </li></ul></ul><ul><ul><li>How it Makes Money?   A social  ecommerce  network where users trust  brands and give brands  permission  to  reward  the users for their time, attention and data, to increase brand  loyalty and sales . </li></ul></ul><ul><ul><li>How it Works? The  gamification  of  shopping graphs , played by users  curating  and   sharing  social objects ,   in exchange for  credits.   </li></ul></ul>
    3. 4. #OVERVIEW
    4. 5. 1. Capturing Objects #HOW
    5. 6. 2. User Profile  #HOW
    6. 7. 3. Friends Profile #HOW
    7. 8. 4. Brand Page #HOW
    8. 9. #WHO The Team
    9. 10. <ul><ul><li>MSN UK - MD </li></ul></ul><ul><ul><li>Propertyfinder - CEO </li></ul></ul><ul><ul><li>Edge Foundation - Trustee </li></ul></ul><ul><ul><li>Blackberry Technology Women of the Year </li></ul></ul>#WHO CEO & Co-Founder
    10. 11. <ul><ul><li>W3C Invited Expert </li></ul></ul><ul><ul><li>MBA - CASS Business School </li></ul></ul><ul><ul><li>Army Officer - Parachute Regiment </li></ul></ul><ul><ul><li>Gateway - Online Retail Director </li></ul></ul><ul><ul><li>Microstrategy - Marketing Director  </li></ul></ul><ul><ul><li>Netscape - Marketing Director </li></ul></ul><ul><ul><li>Microsoft - Systems Engineer </li></ul></ul>#WHO CIO & Co-Founder
    11. 12. <ul><ul><li>Band: Graffiti 6 </li></ul></ul><ul><ul><li>Music Producer </li></ul></ul><ul><ul><li>World Famous DJ </li></ul></ul><ul><ul><li>Singer/SongWriter </li></ul></ul><ul><ul><li>Q Magazine’s Best Producer </li></ul></ul>#WHO Non-Executive Director
    12. 13. <ul><ul><li>Blaqua - Bespoke Menswear </li></ul></ul><ul><ul><li>Famous Clients: </li></ul></ul><ul><ul><ul><li>Paul Weller </li></ul></ul></ul><ul><ul><ul><li>Chris Evans </li></ul></ul></ul>#WHO Non-Executive Director
    13. 14. Game Economy : 2011 #HOW <ul><ul><li>Geek Speak : The Gamification  of ActivityStreams </li></ul></ul>e.g ActivityStreams: < Actor > < Verb > < Object > Examples Activities: Sam  <Actor>  Checkins  <Verb>  Jack Wills  <Object:Service> Sam  <Actor> Likes  <Verb> SkipWith   Gilet  <Object:Photo>
    14. 15. Scenario : Marketing Costs #COSTS <ul><ul><li>Verb: Subscribe </li></ul></ul><ul><ul><li>Credits: 10 </li></ul></ul><ul><ul><li>Max 5 Brands </li></ul></ul><ul><ul><li>Verb: Friend </li></ul></ul><ul><ul><li>Credits: 10 </li></ul></ul><ul><ul><li>A-List: 50  </li></ul></ul><ul><ul><li>Progress Bar </li></ul></ul><ul><ul><li>Recommendations </li></ul></ul><ul><ul><li>Hidden Bonus </li></ul></ul>Customer Acquisition as a Game
    15. 16. Scenario: Unclaimed Brand #COSTS <ul><ul><li>Verb: Checkin </li></ul></ul><ul><ul><li>Credits: 5 </li></ul></ul><ul><ul><li>Extra: 1  </li></ul></ul><ul><ul><li>Bonus: 10 </li></ul></ul><ul><ul><li>Verb: Share </li></ul></ul><ul><ul><li>Credits: 5 </li></ul></ul><ul><ul><li>Bonus:10 </li></ul></ul><ul><ul><li>Verb: Creator   </li></ul></ul><ul><ul><li>Affiliation Links </li></ul></ul><ul><ul><li>Recommendations </li></ul></ul><ul><ul><li>Verb: Reshare </li></ul></ul><ul><ul><li>Credits: 1 </li></ul></ul>Object Acquisition as a Game
    16. 17. Scenario : Affiliate Links #REVENUE 1. Affiliation Links/Track 2. Commission: 5% 6. Split: 60:35:5 7. Creator Credits: 36.75 8. User Credits: 441 = £4.41 9. Skadoosh Revenue : £2.20 3. Shopping Basket + Items 4. Commission Earned: £7.35 5. Verb: Purchased  
    17. 18. Scenario : Recommended Links #REVENUE 1. Recommended Links/Track 2. Commission: 5% 6. Split: 80:20 7. Creator Credits: 93 8. Skadoosh Revenue : £3.72 3. Shopping Basket + Items 4. Commission Earned: £4.65 5. Verb: Purchased  
    18. 19. Competitors and Funding #WHO ELSE <ul><ul><li>Nuji.com </li></ul></ul><ul><ul><ul><li>Launched December 2010 </li></ul></ul></ul><ul><ul><ul><li>UK Funding: £150K  </li></ul></ul></ul><ul><ul><li>Loved.By </li></ul></ul><ul><ul><ul><li>Launched September 2010 </li></ul></ul></ul><ul><ul><ul><li>German Funding: €140K </li></ul></ul></ul><ul><ul><li>Fashiolista.com </li></ul></ul><ul><ul><ul><li>Launched July 2010 </li></ul></ul></ul><ul><ul><ul><li>Dutch Funding: $500,000 </li></ul></ul></ul><ul><ul><li>Others:  </li></ul></ul><ul><ul><ul><li>Shwowp (Canada), Chicisimo (Spain) </li></ul></ul></ul><ul><ul><ul><li>Empora (UK), Ly.st, Svpply, ShopKick (USA) </li></ul></ul></ul>
    19. 20. #EXTRAS Information in the following slides can be used to backup point made earlier in the deck.  
    20. 21. #TODAY Holding Page www.skadoo.sh
    21. 24. Attention Economy : 2007 #HISTORY
    22. 25. Attention Demo : Play #HISTORY #DEMO
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