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The Value of Insight as Intellectual Property
The Value of Insight as Intellectual Property
The Value of Insight as Intellectual Property
The Value of Insight as Intellectual Property
The Value of Insight as Intellectual Property
The Value of Insight as Intellectual Property
The Value of Insight as Intellectual Property
The Value of Insight as Intellectual Property
The Value of Insight as Intellectual Property
The Value of Insight as Intellectual Property
The Value of Insight as Intellectual Property
The Value of Insight as Intellectual Property
The Value of Insight as Intellectual Property
The Value of Insight as Intellectual Property
The Value of Insight as Intellectual Property
The Value of Insight as Intellectual Property
The Value of Insight as Intellectual Property
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The Value of Insight as Intellectual Property

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Slides from a webinar hosted by Ryma's Grandview PMV (product management view) team. Recording of the session is available at …

Slides from a webinar hosted by Ryma's Grandview PMV (product management view) team. Recording of the session is available at http://grandview.rymatech.com/2011/186-value-of-insights-as-intellectual-property.html

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  • OK, so not really “new” – but “newly emphasized”Your Market is a moving target. This is not a BUFD/BUFR one-and-done investment, but a framework for ongoing analysis
  • Transcript

    1. Insights… …as intellectual property<br />Product Management View<br />2011-03-23<br />Scott Sehlhorst, Tyner Blain<br />1<br />Ryma’s Grandview PMV page includes a recording of this webinar<br />http://webinars.rymatech.com/webinars/20110323/20110323_Value_of_Insights_as_Intellectual_Property.pdf<br />and a downloadable version of these slides (pdf format)<br />Thanks to Val and Bradley and the team for inviting me to present this for them! Search Twitter for #PMV to keep <br />up with what they are doing every week, and follow me on twitter (@sehlhorst). Thanks for reading<br />
    2. Insights… …as intellectual property<br />Product Management View<br />2011-03-23<br />Scott Sehlhorst, Tyner Blain<br />2<br />
    3. About the Author<br />3<br />Founded Tyner Blain 2005<br />agile Product Manager / Product Owner<br />13 Years in Software<br />Product / Program Management / Ownership<br />Business Architecture / Analysis<br />Technical Consulting & Consulting Mgmt<br />Developer, Architect, Pre-sales<br />8 Years as an Electromechanical Design Engineer<br />BSME Carnegie Mellon 1990 (yes, I’m old)<br />@sehlhorst on Twitter<br />
    4. The Old Intellectual Property<br />4<br />
    5. The New Intellectual Property……for Product Managers<br />Understanding Your Market<br />Understanding Your Customers<br />Understanding Your Competitors<br />Understanding Your Trends<br />Understanding Your Business<br />5<br />
    6. Market Models<br />6<br />
    7. Ex: Customer Model - Trust Pyramid<br />7<br />
    8. Problems & Personas<br />For Whom Is Each Problem Important?<br />8<br />
    9. Problems & Personas<br />The Nature of the Problem for each persona<br />9<br />
    10. Ex: Competitive Analysis Dashboard<br />10<br />
    11. Trends<br />11<br />
    12. Ex: Revenue Model<br />12<br />
    13. Ex: Revenue Model – On The Wall<br />13<br />
    14. Incremental Investment<br />This Is a Lot of Work<br />It Is Not Big Up Front Requirements (BUFR)<br />Build as you Go<br />14<br />
    15. The New Intellectual Property……for Product Managers<br />Understanding Your Market<br />Understanding Your Customers<br />Understanding Your Competitors<br />Understanding Your Trends<br />Understanding Your Business<br />Capture Those Insights – That is Your IP<br />Useful to You & Your Team<br />Incremental Investment <br />15<br />
    16. Thanks Very Much!<br />Any Questions?<br />Scott Sehlhorst, Tyner Blain<br />http://tynerblain.com/blog/<br />@sehlhorst<br />16<br />
    17. References<br />Kano Analysis Webinar and Slides<br />http://grandview.rymatech.com/2009/163-kano-analysis.html<br />http://www.slideshare.net/ssehlhorst/kano-analysis20090923<br />Zen Agile<br />http://zenagile.wordpress.com/2010/03/06/the-flow-of-agile-requirements-artefacts/<br />Images<br />http://www.sxc.hu/index.phtml<br />http://www.flickr.com/photos/monkeypuzzle/2754137841/sizes/o/in/photostream/<br />17<br />

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