What Does Your Future Look Like?

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Does your organization or company have a plan to market to and work with Millennials (some 80 million strong)? Before you start, take a look at this presentation which shares 10 realities of this generation and three proven ways you can begin to find and communicate with Generation Y.

Published in: Business, Economy & Finance
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  • What Does Your Future Look Like?

    1. 1. What Does Your Future Look Like? Sam Davidson CoolPeopleCare.org
    2. 2. 10 Points of View toUnderstand About This Generation
    3. 3. They’ve never seen an airlineticket. Beloit College Mindset List
    4. 4. Outdated iconsfill theirscreens. Beloit College Mindset List
    5. 5. Amazon is not a river. Beloit College Mindset List
    6. 6. Communication is done with one’s thumbs. Beloit College Mindset List
    7. 7. Libraries aren’t buildings,but rather can be held in one’s hand. Beloit College Mindset List
    8. 8. They know the evening news before they watch the Evening News. Beloit College Mindset List
    9. 9. Berlin had a wall? There were two Germanys? Beloit College Mindset List
    10. 10. Wal-Mart has always been alarger retailer than Sears and employed more people than GM. Beloit College Mindset List
    11. 11. Stadiums are named aftercorporations. Beloit College Mindset List
    12. 12. Caring hasalways been cool. Beloit College Mindset List
    13. 13. How to Reach Them:1) Start With Your Story2) Get With Their Group 3) Navigate the Now
    14. 14. Start With Your StoryTell them, don’t sell them
    15. 15. Start With Your Story 2012 Millennial Impact Report
    16. 16. Start With Your Story Are you listening? Is it a conversation?
    17. 17. Start With Your Story How easy is it to share your story?
    18. 18. Start With Your Story66% will recommend your services if you are socially responsible Cone Millennial Case Study
    19. 19. Start With Your Story Give them a story they can tell their friends
    20. 20. Start With Your Story 2012 Millennial Impact Report
    21. 21. Start With Your Story This generation buys experiences, not stuff
    22. 22. Start With Your StoryGeneration Y controls $200 billion in annual spending power AdAge
    23. 23. Get With Their GroupWhat can they do with their friends?
    24. 24. Get With Their GroupHow can you involve their family? 52% have daily contact with their parents. USA Today
    25. 25. Get With Their GroupWhat lets them elevate their social status among their peers?
    26. 26. Get With Their Group70% have recommended a product to a family member or friend Social Media Today
    27. 27. Get With Their GroupWhat can they do to make adifference with their friends?
    28. 28. Get With Their Group 2012 Millennial Impact Report
    29. 29. Navigate the Now #YOLO(You only live once)
    30. 30. Navigate the Now
    31. 31. Navigate the Now 2012 Millennial Impact Report
    32. 32. Navigate the Now #FOMO(Fear of missing out)
    33. 33. Navigate the NowNOMOphobia
    34. 34. Navigate the Now
    35. 35. What Does Your Future Look Like? Sam Davidson CoolPeopleCare.org @SamDavidson Sam@CoolPeopleCare.org

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