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What Does Your Future Look Like?
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What Does Your Future Look Like?

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Does your organization or company have a plan to market to and work with Millennials (some 80 million strong)? Before you start, take a look at this presentation which shares 10 realities of this …

Does your organization or company have a plan to market to and work with Millennials (some 80 million strong)? Before you start, take a look at this presentation which shares 10 realities of this generation and three proven ways you can begin to find and communicate with Generation Y.

Published in Business , Economy & Finance
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Transcript

  • 1. What Does Your Future Look Like? Sam Davidson CoolPeopleCare.org
  • 2. 10 Points of View toUnderstand About This Generation
  • 3. They’ve never seen an airlineticket. Beloit College Mindset List
  • 4. Outdated iconsfill theirscreens. Beloit College Mindset List
  • 5. Amazon is not a river. Beloit College Mindset List
  • 6. Communication is done with one’s thumbs. Beloit College Mindset List
  • 7. Libraries aren’t buildings,but rather can be held in one’s hand. Beloit College Mindset List
  • 8. They know the evening news before they watch the Evening News. Beloit College Mindset List
  • 9. Berlin had a wall? There were two Germanys? Beloit College Mindset List
  • 10. Wal-Mart has always been alarger retailer than Sears and employed more people than GM. Beloit College Mindset List
  • 11. Stadiums are named aftercorporations. Beloit College Mindset List
  • 12. Caring hasalways been cool. Beloit College Mindset List
  • 13. How to Reach Them:1) Start With Your Story2) Get With Their Group 3) Navigate the Now
  • 14. Start With Your StoryTell them, don’t sell them
  • 15. Start With Your Story 2012 Millennial Impact Report
  • 16. Start With Your Story Are you listening? Is it a conversation?
  • 17. Start With Your Story How easy is it to share your story?
  • 18. Start With Your Story66% will recommend your services if you are socially responsible Cone Millennial Case Study
  • 19. Start With Your Story Give them a story they can tell their friends
  • 20. Start With Your Story 2012 Millennial Impact Report
  • 21. Start With Your Story This generation buys experiences, not stuff
  • 22. Start With Your StoryGeneration Y controls $200 billion in annual spending power AdAge
  • 23. Get With Their GroupWhat can they do with their friends?
  • 24. Get With Their GroupHow can you involve their family? 52% have daily contact with their parents. USA Today
  • 25. Get With Their GroupWhat lets them elevate their social status among their peers?
  • 26. Get With Their Group70% have recommended a product to a family member or friend Social Media Today
  • 27. Get With Their GroupWhat can they do to make adifference with their friends?
  • 28. Get With Their Group 2012 Millennial Impact Report
  • 29. Navigate the Now #YOLO(You only live once)
  • 30. Navigate the Now
  • 31. Navigate the Now 2012 Millennial Impact Report
  • 32. Navigate the Now #FOMO(Fear of missing out)
  • 33. Navigate the NowNOMOphobia
  • 34. Navigate the Now
  • 35. What Does Your Future Look Like? Sam Davidson CoolPeopleCare.org @SamDavidson Sam@CoolPeopleCare.org