How Nonprofits Can Use Social Media to Reach Gen Y

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    8 Favorites

    How Nonprofits Can Use Social Media to Reach Gen Y - Presentation Transcript

    1. The Fountain of Youth Communicating with the Next Generation The Fountain of Youth Engaging Generation Y Using Social Media
    2. For a good time, contact: Sam Davidson (615) 260-3082 [email_address]
    3. Generation Y Millennials Born after 1980 76 million Collaborators Access Work/Life Balance Engagement
    4. I don’t know how. I don’t have enough time.
    5. - Howard Schultz, CEO, Starbucks “ We are the third place in the lives of millions of our customers.  We are the coffee that brings people together every day around the world to foster conversation and community.”
    6.  
    7. Gen Y will experiment with different organizational forms. Gen Y is motivated to enter the social sector in a different way than Baby Boomers. Gen Y is more anxious about life/work conflicts. Source: Nonprofit and Voluntary Sector Quarterly http://nvs.sagepub.com/cgi/content/abstract/32/3/450
    8.  
    9. Get digital Get relevant Get simple Get practical Get original
    10. Why? It’s about the future of your fundraising. In its first year, Causes raised $2.5 million on Facebook and MySpace and just surpassed the $10 million mark. Generation Y currently controls more than $211 billion in spending power.
    11. Why? It’s about the future of your clients. According to the Corporation for National and Community Service, the growth rate of college student volunteers (approximately 20%) is more than double the growth rate of all adult volunteers (9%). In 2005, approximately 30.2 percent of college students volunteered, exceeding the volunteer rate for the general adult population of 28.8 percent.
    12. The future of your organization depends upon it. Why? It’s about the future of your workplace. According to Deloitte and Touche, over 1/3 of our work force will need to be replaced in the next 20 years. According to the Bridgespan Group, nearly 640,000 new senior managers will be needed in the nonprofit sector in the next 10 years.
    13. Strangers Friends Donors Loyal donors Advocates
    14.  
    15. Technology and the Internet are a strategy , not a solution
    16. Use processes that are both digital and ‘analog’
    17. Embrace, don’t fear, the ever-changing world of technology
    18. Work with strategic partners to ease the learning curve
    19. Start the conversation Make the commitment Find the champion
    20.  
    21. CoolPeopleCare

    + Sam DavidsonSam Davidson, 3 months ago

    custom

    851 views, 8 favs, 2 embeds more stats

    A very brief overview of Generation Y and how nonpr more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 851
      • 849 on SlideShare
      • 2 from embeds
    • Comments 0
    • Favorites 8
    • Downloads 64
    Most viewed embeds
    • 1 views on http://t-beth.blogspot.com
    • 1 views on http://estebanp.wordpress.com

    more

    All embeds
    • 1 views on http://t-beth.blogspot.com
    • 1 views on http://estebanp.wordpress.com

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories