The Living, Speaking Hand: Typography, Design, And Visual Poetry In the Language Arts Classroom IVLA2009.chicago scott schwister

Guiding Questions How does typography modify meaning in texts? How are texts---and typography---evolving in response to changing technology? What does it mean for teaching and learning?

PROLOGUE A Brief History of Typography

Typography is to literature as musical performance is to composition: an endless act of interpretation , full of endless opportunity for insight or obtuseness .

Typography in Motion

Chapter One: fonts Are you my type?

Letters are microscopic works of art as well as useful symbols. They mean what they are as well as what they say. --Bringhurst

Do fonts have Flavors? personalities? feelings?

iQ font by toyota driving = writing

design your own font. FontCapture

A brief interlude to talk about teaching and learning .

Chapter two: principles Honoring The Content

Invite the readers into the text. Reveal tenor and meaning. Clarify structure and order. Link text with other elements. Induce a state of energetic repose.

contrast size hierarchy space

A tale of three sites

Google

The New York Times Online

Boing Boing

We’re only skimming the surface. There’s much, much more.

CONCEPTS about PRINT Marie Clay

concepts about digital texts A new media checklist:

KINETIC TYPOGRAPHY! Who’s On First? Ocean’s Eleven

Another brief interlude to talk about teaching and learning .

Visual Poetry & Selected Oddities Chapter three: play

CONCRETE POETRY … the typographical arrangement of words is as important in conveying the intended effect as the conventional elements of the poem …

A final brief interlude to talk about teaching and learning .

THANK YOU.

font images tungsten: http://www.typography.com/fonts/font_overview.php?productLineID=100035 megalopolis-extra: http://www.smeltery.net/fonts/megalopolis-extra facebuster: http://www.typetrust.com/fonts/font.php?id=NzQ3 tomate: http://new.myfonts.com/fonts/jazzfonts/tomate/

flickr image credits FELICIANO TYPE FOUNDRY »Morgans Sans Poster« verso & recto (for 24″ widescreen displays): http://www.flickr.com/photos/typoatelier/3517197745/ FDI »Iwan Reschniew« Bauhaus (for 24″ widescreen displays): http://www.flickr.com/photos/typoatelier/3624911181/ HUBERT JOCHAM »Narziss« - Ö - (for 24″ widescreen displays): http://www.flickr.com/photos/typoatelier/3639362346/ Roman Lowercase Letters (for 24″ widescreen displays): http://www.flickr.com/photos/typoatelier/364208399/ FELICIANO TYPE FOUNDRY »Morgans Sans Poster« Impact (for 24″ widescreen displays): http://www.flickr.com/photos/typoatelier/3686304927/ 4th february »Boldesqo Serif 4F« Clown (for 24″ widescreen displays): http://www.flickr.com/photos/typoatelier/3712177973/ OTTO MAURER »Mrs. Sabo« Fried Brain (for 24″ widescreen displays): http://www.flickr.com/photos/typoatelier/3981477480/ JUKEBOX »Eloquent« Ampersand (for 24″ widescreen displays): http://www.flickr.com/photos/typoatelier/3958771952/ JUKEBOX »Pistilli Roman« type&color I (for 24″ widescreen displays): http://www.flickr.com/photos/typoatelier/3462622333/ #2582: http://www.flickr.com/photos/mr_gonzales/2455059060/ Marat: http://www.flickr.com/photos/redsil/2935406702/ victor, tailor: http://www.flickr.com/photos/bright/59773262/ "Home" Typography One, Milwaukee Institute of Art & Design: http://www.flickr.com/photos/miadcommunicationdesign/3081768484/ "Cup" Typography One, Milwaukee Institute of Art & Design: http://www.flickr.com/photos/miadcommunicationdesign/3080929433 FUSE 18: Matthew Carter: http://www.flickr.com/photos/stewf/1479856780/ wood type alphabet: http://www.flickr.com/photos/lwr/2865554788/ Gadgets: http://flickr.com/photos/slipstreamjc/748716731/ RODRIGO FUENZALIDA »Gerd« (lowercase) Experimental Type II (for 24″ widescreen displays) http://www.flickr.com/photos/typoatelier/3550154617/

CONTACT [email_address] twitter.com/sschwister IVLA2009.chicago scott schwister MORE INFO sschwister.wikispaces.com/ typography