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This paper evaluates the existing NGN based IPTV architecture and services in the context of IPTV service personalization within multi-user environment at home network and user equipment. Advanced scenarios of IPTV for providing fully personalized and interactive IPTV services using existing and new mechanisms in Converged NGN based IPTV architectures are proposed within this paper. The services can improve the quality of experience (QoE) and user expectation via new personalized IPTV service behavior. Presented at MoMM 2010 in Paris, France.