How to step out of the Library Bubble using Social Media
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How to step out of the Library Bubble using Social Media

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Presentation by Åke Nygren at Internet Librarian International in London Oct 30 2012. ...

Presentation by Åke Nygren at Internet Librarian International in London Oct 30 2012.
Session descriptions:
http://www.internet-librarian.com/2012/day.php?day=Tuesday#TrackC
http://lanyrd.com/2012/ili2012/szpfg/

Track C - Rethinking Connections
C101 - Social media strategies and policies
Moderator: Michael Stephens, San Jose State University & Tame the Web

How to step out of the library bubble using social media
Åke Nygren, Digital Services, Stockholm Public Libraries

Online connecting librarians
Wilma van den Brink, Library, Hogeschool van Amsterdam / University of Applied Sciences Amsterdam
Kitty Berteling, Hogeschool van Amsterdam

The social media landscape continues to evolve. Does your library have a social media strategy that can help you step outside the library bubble? By using such tools as Twitter, LinkedIn and Facebook, libraries can promote their services and products and bond with their patrons. This session will include practical examples of how librarians are using these platforms and the latest research on social media policies.


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  • Thanks a lot! I had a great time preparing it and presenting. You should send in a paper for next year's Internet Librarian International! :)
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  • right on Ake! resending this to my fellow brazilians. great slide design too
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Transcript

  • 1. how to step out of the library using social media bubble Åke Nygren Stockholm Public Libraries Internet Librarian International 2012 London 2012-10-30
  • 2. see the define abubble! strategy!organize! step out!
  • 3. see the define abubble! strategy!organize! step out!
  • 4. see thebubble!
  • 5. storyIn the beginning there was a bubble
  • 6. Attribution: http://robinheyden.wordpress.com/2012/01/03/storytelling/
  • 7. then came this
  • 8. and thisAttribution: Kungl. Biblioteket http://en.wikipedia.org/wiki/File:Devil_codex_Gigas.jpg
  • 9. and then..
  • 10. bookbubble
  • 11. in physical libraries Attribution: Daniel Reimann http://statigr.am/viewer.php#/detail/255499876544964936_3516945
  • 12. webpageand the bubble came along
  • 13. socialafter that: media bubble
  • 14. libraryAnd finally: the in social media bubble
  • 15. who do we address on facebook?
  • 16. ourselves! not the users
  • 17. we need tostep out ofour library bubble!
  • 18. see the define abubble! strategy!organize! step out!
  • 19. define astrategy!
  • 20. desktop web digital strategy
  • 21. desktop mobile web web digital strategy
  • 22. desktop mobile web web digital strategydigital inphysical
  • 23. desktop mobile web web digital strategydigital in socialphysical media
  • 24. social mediastrategy
  • 25. Define Goals & Outcomes Target groups Content plan Method for documentation & evaluation Channels
  • 26. Define Goals & Outcomes Target groups Content plan Method for documentation & evaluation Channels
  • 27. Define Goals & Outcomes Target groups Content plan Method for documentation & evaluation Channels
  • 28. Define Outcomes Target groups Content plan Method for documentation & evaluation Channels
  • 29. Define Outcomes Target groups Content plan Method for documentation & evaluation Channels
  • 30. Define Outcomes Target groups Content plan Method for documentation & evaluation Channels
  • 31. see the define abubble! strategy!organize! step out!
  • 32. organize!
  • 33. define •  formal organization • Informal organization
  • 34. define •  formal organization • Informal organization
  • 35. define •  formal organization • Informal organization
  • 36. formal
  • 37. informal thetribe
  • 38. see the define abubble! strategy!organize! step out!
  • 39. step out!
  • 40. Define guerrilla group communication & marketing plan content plan persona action plan
  • 41. Define guerrilla group communication & marketing plan content plan persona action plan
  • 42. theguerilla ssbnu
  • 43. thetipster
  • 44. thelinker
  • 45. the rolemodel
  • 46. thestoryteller
  • 47. theengager
  • 48. theambass- ador
  • 49. Define guerrilla group communication & marketing plan content plan persona action plan
  • 50. Define guerrilla group communication & marketing plan content plan persona action plan
  • 51. Define guerrilla group communication & marketing plan content plan persona action plan
  • 52. step out of the library and go viral!
  • 53. the microlibrary
  • 54. theintern
  • 55. thestreettalker
  • 56. buyexposure
  • 57. Ulla theblogger http://bloggar.biblioteket.se/hemmet/ category/klaragarden-bloggar/
  • 58. @fridachr Jessica cred! Patrik @theomis @akkjl Eva
  • 59. Thanks! J Åke Nygren Stockholm Public Libraries ake.nygren@stockholm.se +46761231206 @akenyg Digital Library @ssb_digibib @mikaelpetren http://bloggar.biblioteket.se/digitalabiblioteketStockholm Public LibrariesTwitter: @ssbnuFacebook: facebook.com/stockholms.stadsbibliotekGoogle Plus: plus.google.com/u/0/109443705391959447553