Mega Trends & Counter Trends:
How to Rock Your World

                            August 2010


Catch the Wave
Our mission today…


      Define and describe mega trends and counter
      trends that influence your markets.

      Un...
Definition

    •   Fads
        – Fleeting, in the moment
        – Louboutin skin cage pumps
          or Kors gladiator...
Mega Trends

     •   Aging population
     •   Immigration and diversity
     •   Population growth
     •   Suburban spr...
Megatrends and Trends
     Megatrend:   Aging population
     Trends:      Buying habits, elder care, healthcare, workforc...
Behavioral Mega Trends

     •   Smart products
     •   Smart kids*
     •   Time compression
     •   Libra effect




6
Where kids can do what they Wannado…..250 ways

                                          Art Academy
                    ...
Global Consumer Trends

                       •   Age complexity
                       •   Gender complexity
           ...
Travel Anywhere….(Be One with the World)




9
Consumer Trend #1: Business as Unusual




10
Consumer Trend #2: Urbany




11
Subtrend: Urban Pride




12
Consumer Trend #3: Real-time Reviews




     Live reviews from aboard the maiden flight of BA’s new all-business service ...
Innovative Marketing Trends – Tools

                  •   Leveraging offline & online
                      connections
 ...
Consumer Trend #4: [F]luxury




15
Old Brands are Fresh




16
17
Counter Trends

                  •   Trend
                      – Life is good
                  •   Counter Trend
     ...
Consumer Trend #9: Profile Myning




19
Consumer Trend #10: Maturialism




20
Trends in How We Work

           •   Outsourcing / collaboration
           •   24/7 culture
           •   Authenticity…...
Authenticity

                •   Outsourcing / collaboration
                •   24/7 culture
                •   Authent...
Trends in How We Work

           •   Outsourcing / collaboration
           •   24/7 culture
           •   Authenticity
...
The Third Place

     • Def: A place other than
         home or work where a
         person can go to relax
         and...
B-to-B Marketing Trends

      •    Define customer needs / REAL VALUE
      •    Lead charge / process for ORGANIC GROWTH...
26
What do do?

     •   Consumer centric – immerse yourself in their lives
     •   Think small – be a brand evangelist – wo...
Want to Keep Up with Marketing Trends?
      tenbyten.org                  Collects pictures and words every hour with hea...
Life Philosophy: Keep the Shiny Side Up!




     Contact me at ssaurage@SaurageResearch.com or on Facebook or LinkedIn
  ...
Upcoming SlideShare
Loading in...5
×

Top Trends 2010

1,391

Published on

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,391
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
48
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Top Trends 2010

  1. 1. Mega Trends & Counter Trends: How to Rock Your World August 2010 Catch the Wave
  2. 2. Our mission today… Define and describe mega trends and counter trends that influence your markets. Understand how today’s trends affect how your markets respond to your messaging Learn how to get an edge in creating marketing plans and advertising campaigns with impact 2
  3. 3. Definition • Fads – Fleeting, in the moment – Louboutin skin cage pumps or Kors gladiator flats? • Trends – Individualism is established – Flavors, sounds, styles that appeal to the “me” inside – Retro-looking automobiles – 60s clothing 3
  4. 4. Mega Trends • Aging population • Immigration and diversity • Population growth • Suburban sprawl Megatrend: large, social, economic, political, environmental or technological change that is slow to form. Influences wide range of activities, processes, perceptions, possibly for decades 4
  5. 5. Megatrends and Trends Megatrend: Aging population Trends: Buying habits, elder care, healthcare, workforce gaps when baby boomers retire Megatrend: Assimilation Trends: Shift from acculturation to maintaining ethnic identities Megatrend: Redefinition of family and role of family Trends: Single-headed HHs, unmarried couples, home schooling 5
  6. 6. Behavioral Mega Trends • Smart products • Smart kids* • Time compression • Libra effect 6
  7. 7. Where kids can do what they Wannado…..250 ways Art Academy Movie production State Farm Bank Circus training Storytelling Flight simulators Broadway theater Pizza chef school City courthouse Publix supermarket Coffeehouse (adults) 7
  8. 8. Global Consumer Trends • Age complexity • Gender complexity • Life stage complexity • Income complexity • Sensory experiences* • Connectivity • Individualism • Less is more 8
  9. 9. Travel Anywhere….(Be One with the World) 9
  10. 10. Consumer Trend #1: Business as Unusual 10
  11. 11. Consumer Trend #2: Urbany 11
  12. 12. Subtrend: Urban Pride 12
  13. 13. Consumer Trend #3: Real-time Reviews Live reviews from aboard the maiden flight of BA’s new all-business service between London City and JFK 13
  14. 14. Innovative Marketing Trends – Tools • Leveraging offline & online connections • Green & grey • Co-creation (ideation & products) • CGA (consumer generated adv’g) • Buzz tracking • “New” value marketing • Crowd sourcing (open call)* 14
  15. 15. Consumer Trend #4: [F]luxury 15
  16. 16. Old Brands are Fresh 16
  17. 17. 17
  18. 18. Counter Trends • Trend – Life is good • Counter Trend – Trust no one • Trend – Eat healthy • Counter Trend – Eat like a king 18
  19. 19. Consumer Trend #9: Profile Myning 19
  20. 20. Consumer Trend #10: Maturialism 20
  21. 21. Trends in How We Work • Outsourcing / collaboration • 24/7 culture • Authenticity… 21
  22. 22. Authenticity • Outsourcing / collaboration • 24/7 culture • Authenticity 22
  23. 23. Trends in How We Work • Outsourcing / collaboration • 24/7 culture • Authenticity • Spirituality in the workplace • The third place … 23
  24. 24. The Third Place • Def: A place other than home or work where a person can go to relax and feel part of the community • Comfortable place where it’s easy to enter conversation • Are your clients creating this for their customers? • Are you creating this for your employees…your clients? 24
  25. 25. B-to-B Marketing Trends • Define customer needs / REAL VALUE • Lead charge / process for ORGANIC GROWTH • Better UNDERSTANDING/ TOOLS for MANAGING VALUE • Generate better B-to-B marketing / METRICS – ROI • SPEED NEW OFFERINGS / HIT RATE – De- commoditization • Bring full strategic impact of marketing to THE C-SUITE ISBM Trends 2010 Study 25
  26. 26. 26
  27. 27. What do do? • Consumer centric – immerse yourself in their lives • Think small – be a brand evangelist – word of mouth, limited run makes it exclusive • Keep your edge – stay fresh, on trend, cool curiosity • Tap in to pop culture – celebs are trendsetters • Free agents empowered by tech – like niche brands like LG, changing brand loyalty – all about NOW • Brand personality – live relationship with customer – stand for something 27
  28. 28. Want to Keep Up with Marketing Trends? tenbyten.org Collects pictures and words every hour with headlines of what’s happening right now. Interactive presentation of the pictures and words that define the time. news.agendainc.com A blog about pop culture and brand strategy. blogpulse.com An automated trend discovery system for blogs. thecoolhunter.net Roaming the globe so you’re in the know. dailycandy.com The latest trendy items by city. Updated daily with features on new products, services, restaurants, more. flavorpill.com Publisher of filtered cultural information, distributed in a series of graphical email magazines. google.com/trends/hottrends A fascinating look at the top search terms, by category. What’s on other people’s minds? iconoculture.com Translates emerging trends and consumer insights across product categories, lifestyle segments, and demographic groups. influxinsights.com Articles about emerging trends. marumushi.com/apps/newsm A visual snapshot of world news. ap/newsmap.cfm psfk.com A blog dedicated to interesting cultural trends and tidbits. splendora.com A fashion and style site with city guides, weekly forecasts, articles, and more. springwise.com New business ideas from around the world. transculturalism.com Focused on cross-cultural interests including identity and the modern quest for belonging. trendcentral.com Bite-sized insights into global consumer trends. trendhunter.com A magazine dedicated to finding what’s cool before anybody else. trendwatching.com “Most visited source” for information on consumer trends. Taps over 6,000 trend-spotters to identify emerging trends. urbanpioneerproject.com A global social anthropology eliciting the aid of urban volunteers. utne.com Reprints the best articles from over 2,000 alternative media sources to collect the latest ideas and trends emerging in our culture. Source: GetFutureThink.com 28
  29. 29. Life Philosophy: Keep the Shiny Side Up! Contact me at ssaurage@SaurageResearch.com or on Facebook or LinkedIn Blog: www.RealitySpikes.com @RealitySpikes 29
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×