International Industrial Marketing course AI213V. Written Exam (14th to 17th January, 2010)

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    International Industrial Marketing course AI213V. Written Exam (14th to 17th January, 2010) - Presentation Transcript

      Written examination
      Course nameInternational Industrial Marketing Course codeAI213V
      DateJanuary 14-17, 2010TimeUntil 1 PM
      ExaminerHans LindHead TeacherCarl-Axel Engdahl
      GradingA-F
      Allowed aidsAll, examination to be made at home
      The answers have to be sent by e-mail to cae@kth.se not later then, the 17th of January. Include full name and e-mail address on each page of your answer.
      The examination consists of seven questions, each of them with the same number of credits, 10 credits for each question.
      Q1. When a company considers starting export as the first step towards international marketing
      Which are the criteria for selection of countries to start export to?
      Are there other market segmentation grounds then countries to take into consideration? And if so explain them.
      Are there some other factors to consider? Please explain, and give examples.
      Q2. In international marketing the need for modifications in product and services variegates between different markets.
      • Why is it so that the need for products modification is different in the markets?
      • To what extent must/ is it a good company strategy to adjust the products to the demands from the customers in different countries?
      Q3. When an unknown company writes and ask to become an agent for a company and its products in a country where the company doesn’t sell its product yet, how to handles such a request?
      Q4. To what extent needs an international company to prepare its product quality and prices with respect to transfer of goods from one country to another by the customer?
      a. For industrial products.
      b. For consumer goods.
      c. And why is it important to include such considerations in company policy and practice?
      Q5. There are many international organizations working with control and promotion of international trade.
      Give the main objective for the following organizations.
      WTO
      GATT
      TRIPS
      ICC
      IMF
      WIPO
      Bern union
      Q6. Way are companies setting up subsidiaries in other countries instead of using existing firms for sales and distribution of its products?
      Q7.
      • Explain why a company prefers to go international by licensing production and sales instead of doing direct investment in wholly owned subsidiaries.
      • What are the methods of getting payment for a licensed product?
      • Is the use of “tee-ins” in order to control the number of units produced and sold by the license buying company?
      _______________________________________________________________________________
      The answers have to be sent by e-mail to cae@kth.se not later then, the 17th of December. Include full name and e-mail address on each page of your answer.
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