Written examination
Your name ___________________ date of birth_______
(There will be two more possibilities to do the written examination December 15 -17 and January 14-17)
Course name International Industrial Marketing
Course code AI213V
Date 2009, 24th October – 26th October
Time Three hours
Examiner Hans Lind
Head Teacher Carl-Axel Engdahl
Grading A-F
Allowed aids All, examination to be made at home
Include full name and date of birth on each page of your answer. Send your answers by mail to
my mailbox cae@kth.se not later than the 26th of October 2009 at 12 PM.

The examination consists of seven questions, each of them with the same number of points, 10 point
for each question. Please, include your name on every page.
Q1.
What are the main differences between global marketing and marketing in the domestic marketing?
a. For industrial products,
b. For consumer goods.
Q2.
How can a company improve its international competitiveness?
Q3.
How to undertake market research in other countries than those in which the company are
established in? Please give explanation of several methods.
Q4.
a. What is WTO
b. How does WTO act when a company in a member state sells its products under production cost
in the export markets?
Q5.
a. Explain different motives for a company to start international sales activities.
b. Are there a possibility that the same company has different motives to enter different markets?
(Try to give examples of different motives for examples of countries that you select.)
Q6.
Explain why a company prefers to go international by licensing production and sales instead of
doing direct investment in wholly owned subsidiaries.
Q7.
To what extent can a firm use the same,
a. advertisement,

b. brand name,
c. argument
in the countries it is selling its products.
Include full name and date of birth on each page of your answer. Send your answers by mail to
my mailbox cae@kth.se not later than the 26th of October 2009 at 12 PM.
You will be informed abut the results of you exam not later than within a week.
The written exam is part of the examination in order to obtain the grade for the course