ABE
2009 10 05 - 12 17
Course AI213V International Industrial Marketing
Examination,
Four parts
Lab 1, Write half a page to explain way you are following this course,
Lab 2, Write an outline of a marketing plan project that you will do as Lab 3
Lab 3, Prepare a marketing plan in writing, approximately 10 to 15 pages for a
company/organization in your country.
You can work in groups of up to three persons preparing such a marketing plan,
Send the Labs and marketing or by mail to cae@kth.se
Written examination will be given as an assignment to do at home
There will be three opportunities for that
October 24. 26 and
December 15 -17 and
January 14-17, 2010
The written examination is handled by the KTH as home examination.
Literature:
Lectures and material on the website at KPI covering my book and PowerPoint
presentations for the lectures including a Google translation to English of my
book
Internationell marknadsföring, Carl-Axel Engdahl. Studentlitteratur 2007
Carl-Axel Engdahl KTH, School of ABE. Phone +46 8 790 8738
Associate Professor !0044 Stockholm mobile + 46 70 654 0 641
Industrial economy Pleas use private address for mail Tegnérlunden 12
and organization 11359 Stockholm e-mail cae@.kth.se