Jet Airways Mission Passage to India Presented by Madison Communications 3 Sep 2008

Bringing Us Together… Much Closer More than 160 years of HK-Indian relationship Sons & daughters of 2 of the oldest civilizations living harmoniously in this city

Objectives: Get a deeper understanding of modern India Further strengthen Indian-HK / China friendship Official channels Unofficial channels

Get a deeper understanding of modern India

Further strengthen Indian-HK / China friendship

Official channels

Unofficial channels

3 Pillars Economic Bilateral econ & trade between India and HK/PRD Investments - invest in India - invest in HK/PRD IT & Technology Banking & Finance Education Promote higher education exchange, eg student exchange Research cooperation: - IT - Engineering - Medical - Architectural - Business - Liberal arts Cultural India-HK Festival Young executive exchange Media & entertainment History

Bilateral econ & trade between India and HK/PRD

Investments - invest in India - invest in HK/PRD

IT & Technology

Banking & Finance

Promote higher education exchange, eg student exchange

Research cooperation: - IT - Engineering - Medical - Architectural - Business - Liberal arts

India-HK Festival

Young executive exchange

Media & entertainment

History

Jet Airways Mission – Passage to India Jet Airways Mission: Passage to India Ready to Jet ? Sign Up Now! Pilgrim or Prince? Hop aboard Jet Airways Mission’s “Passage to India” to find out! Join us on a once-in-a-lifetime journey of discovery across inspiring India to unearth the mysteries, traditions, history, culture, myths and legends of this fascinating land! To find out more, please visit www.jetairwaysmission.com . Get, Set, JET.

10-Week Campaign

Week 1-3 Recruitment

1. Recruitment 4 teams from Hong Kong & Shen Zhen, each going to 4 different thematic route of India to outreach for friendship and discover India Participants are the young and energetic business executives & professionals

4 teams from Hong Kong & Shen Zhen, each going to 4 different thematic route of India to outreach for friendship and discover India

Participants are the young and energetic business executives & professionals

3 Simple Steps Submit your Mission Declaration in any format to www.jetairwaysmission.com by 11.59 pm, 30 September 2008 Find out if you’re selected, and if you’ll be one of our eight exceptional explorers who will travel free through colorful India Load up your back pack and embark on an adventure which will take you beyond the far reaches of the Indian subcontinent into the inner workings of your heart and soul. Recruitment Drive on www.jetairwaysmission.com

3 Simple Steps

Submit your Mission Declaration in any format to www.jetairwaysmission.com by 11.59 pm, 30 September 2008

Find out if you’re selected, and if you’ll be one of our eight exceptional explorers who will travel free through colorful India

Load up your back pack and embark on an adventure which will take you beyond the far reaches of the Indian subcontinent into the inner workings of your heart and soul.

Full fledged advertising campaign to support recruitment U Magazine – The #1 travel magazine in HK Yahoo! HK - #1 search engine AM730 – Free tabloid Commercial Radio SCMP.com Jet Airways Mission – Passage to India

Week 4-6 Panel Interview

2. Interview Come before a panel for presentation and interview Panelists include local celebrities, public figures, distinguished businessman, professors, rep from Indian Consul-General and Council of Hongkong Indian Association, etc. The teams are marked according to the creativity and content of the Mission Declaration.

Come before a panel for presentation and interview

Panelists include local celebrities, public figures, distinguished businessman, professors, rep from Indian Consul-General and Council of Hongkong Indian Association, etc.

The teams are marked according to the creativity and content of the Mission Declaration.

Week 7-8 Mission Take-off

3. Mission Pledge Ceremony The Final Four Teams will perform a pledge ceremony before take-off Panelists to attend + create media photo opportunity Jet Airways Mission 2008

The Final Four Teams will perform a pledge ceremony before take-off

Panelists to attend + create media photo opportunity

Mission Itineraries (suggested route) Fly to Hong Kong Day 10 Mission sharing Day 9 Fly back to Mumbai Day 8 Exploration Day 7 Exploration Day 6 Exploration + Travel to second city Day 5 Exploration Day 4 Mumbai exploration +Travel to first city Day 3 Mumbai exploration Day 2 Fly to Mumbai Day 1

Week 9-10 Mission Sharing + Public Promotion

Mission Sharing + Public Vote Teams dairy, photo and video will collected after they go back to back HK Sharing and at Jet Airways Mission 2008 website & CR2 after they come back to HK. Summary highlights and special insert on U Magazine Games and quiz for public to enter Prize is Jet Airways round-trip and more

Teams dairy, photo and video will collected after they go back to back HK

Sharing and at Jet Airways Mission 2008 website & CR2 after they come back to HK.

Summary highlights and special insert on U Magazine

Games and quiz for public to enter

Prize is Jet Airways round-trip and more

5. Mission Complete Media Gathering Post-Mission sharing session with media Focus on features, travel, educational beats

Post-Mission sharing session with media

Focus on features, travel, educational beats

Summary 10-week campaign that creates emotional, talk-of-the-town buzz! Generate public to understand India in a different perspectives Can be repeated every year

10-week campaign that creates emotional, talk-of-the-town buzz!

Generate public to understand India in a different perspectives

Can be repeated every year

Jet Airways Mission 4 proposed itineraries

The magic of Rajasthan is unequalled in the world for its heritage, culture, safaris, sand dunes and lush green forests with its wildlife. Rajasthan is often expressed as huge open-air museum with relic so well preserved for the travelers and the curious of the day. Theme 1: Romance of Rajasthan Flight Mumbai― Fly to Hong Kong Day 10 Mumbai, 1 night Mumbai for Sharing Day 9 Mumbai, 1night Delhi-Mumbai (by plane) Day 8 Train/ Delhi Jaisalmer― Delhi (by train) Day 7 Jaisalmer, 2 nights Jaisalmer Day 5-6 Train/ Jaisalmer Jaipur ― Jaisalmer (by train) Day 4 Jaipur, 2 nights Delhi ― Jaipur (by plane) Day 2-3 Delhi, 1 night HK―Mumbai―Delhi (by plane) Day 1 Accommodation Transportation Itinerary

Named as one of the " ten paradises of the world " and "50 places of a lifetime" by the National Geographic Traveler magazine, Kerala is especially known for its ecotourism initiatives. Its unique culture and traditions , coupled with its varied demographics , has made Kerala one of the most popular tourist destinations in the world. Theme 2: The Paradise of Kerala Flight Mumbai―HK (by plane) Day 10 Mumbai, 1 night Mumbai for Sharing Day 9 Mumbai, 1 night Delhi ― Mumbai (by plane) Day8 Delhi,1 night Thekkday ―Cohin (by private car) ―Delhi (by plane) Day 7 Thekkday, 2 nights Cohin ―Thekkday (by private car) Day 5-6 Cohin, 2nights Delhi ―Cohin (by plane) Day 3-4 Delhi, 1 night Mumbai ― Delhi (by plane) Day 2 Mumbai, 1night HK― Mumbai (by plane) Day 1 Accommodation Transportation Itinerary

Situated on the west bank of the River Ganga (Ganges) , it is regarded as holy by Hindus , Buddhists and Jains , and one of the oldest continually inhabited cities in the world . The culture of Varanasi is closely associated with the River Ganges and the river's religious importance. The city has been a cultural and religious centre in northern India for several thousand years. Theme 3: The Spirit of Varanasi Flight Mumbai  Fly to Hong Kong Day 10 Mumbai, 1 night Mumbai for Sharing Day 9 Mumbai, 1night Delhi ―Mumbai Day 8 Delhi, 1 night Gwalior― Khajuraho―Delhi (by plane) Day 7 Gwalior , 2 days Gwalior Day 6 Train/Gwalior Khajuraho ― Gwalior (by train) Day 5 Khajuraho,2 nights Delhi ―Khajuraho (by plane) Day 3-4 Delhi, 1 night Mumbai ―Delhi (by plane) Day 2 Mumbai, 1night HK―Mumbai (by plane) Day 1 Accommodation Transportation Itinerary

Flanked by the Great Indian Himalayas, the Karakoram and the Ladakh and the Zanskar ranges, Ladakhs is a high-altitude desert and one of the three geo-cultural regions of the state of Jammu and Kashmir. Leh makes a gateway to high-altitude lakes of Ladakh , the valley of Nubra and Lower Indus valley and other surrounding areas. Apart from these, the town of Leh makes an ideal base for adventure sports of trekking and river rafting. Theme 4: Touch Leh’s Nature Flight Mumbai ― HK (by plane) Day 10 Mumbai, 1 night Mumbai for Sharing Day 9 Mumbai, 1night Delhi ―Mumbai (by plane) Day 8 Delhi, 1night Leh― Delhi (by plane) Day 7 Leh, 3 nights Jeep Safari from Leh to Pangong Lake for 3 days Day 4-6 Leh, 1night Delhi―Leh (by plane) Day 3 Delhi, 1 night Mumbai ―Delhi (by plane) Day 2 Mumbai, 1night Hong Kong―Mumbai (by plane) Day 1 Accommodation Transportation Itinerary

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