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India Tourisms New Destination 1192717555707079 4

India Tourisms New Destination 1192717555707079 4






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    India Tourisms New Destination 1192717555707079 4 India Tourisms New Destination 1192717555707079 4 Presentation Transcript

    • India Tourism’s New Destination
    • India – Tourism’s New Address
    • Brand India – A Sell Out!
      • “ When you come to India, you’re inspired by the past and you can see the future.”
      • US President George W Bush New Delhi - 3rd March 2006
    • India: An emerging superpower
      • “ We came to India for the costs, we stayed for the quality, and we are now investing for the innovation.”
      • Sr. V.P. Dan Scheinman of Cisco Systems
    • Let’s talk NUMBERS Fastest growing Economies 2006-2020
    • Let’s talk NUMBERS
      • India’s GDP will exceed
        • Italy’s in 2020,
        • France’s in 2020
        • Germany’s in 2025 and
        • Japan’s in 2035
      • Goldman Sachs Projections (US 2003 $ Billion)
    • Let’s talk NUMBERS
      • According to World Tourism Organization estimates, India will lead in South Asia with 8.9 million arrivals by 2020
      • India is poised to emerge as the 2nd fastest growing (8.8%) tourism economy in the world over 2005-14 according to the World Travel & Tourism
    • Let’s talk NUMBERS
      • There has been a growth of more than 13% in foreign tourist arrivals at 3.9 million during 2005, up from 3.4 million foreign tourists who visited India during previous year.
      • Foreign exchange earnings from foreign tourists were up by more than 20% at $5,730.86 million in 2005, up from $4,769 million earned the previous year.
    • India’s Tourism Journey
    • India to drive global aviation growth: Giovanni Bisignani , IATA Indian air travel to grow 20% each year for the next 5 years. Government and private operators will invest $20 billion in aircraft and infrastructure over the next five years, with the number of passenger aircraft doubling to 400.
      • Boom in Air Travel:
      • Overall aircraft movements have increased by 15.3%
      • International (19.7%) & domestic (14.1%)
      • Overall passenger traffic has increased by 24.3%
      • International (17.9%) & domestic (25.9%)
      • Overall cargo traffic increased by 21.9%
      Open sky policy Modernization of Airports Low Cost Operations
    • India : now recognized as a year round destination.
      • World over India is perceived predominately as a October to April winter destination.
      • Marketing initiatives by both the Government and the Private sector is now successfully addressing & changing this perception.
    • New Tourism Products
      • Monsoon magic - focus on months from April to October
      • Rural & village tourism - the tourism ministry is laying special emphasis on infrastructure development in various rural destinations in India.
      • Medical tourism - the Indian Healthcare Delivery market is estimated at US$ 18.7 billion. The industry is growing at about 13 per cent annually.
      • Wellness & Spa tourism – luxurious world class health spa’s are mushrooming across the country.
      • Luxury tourism – e.g. Palace on Wheels, Palaces
      • Adventure tourism – with emphasis on eco-tourism
      • MICE – convention centers coming up in the metro cities
    • Change in perception
      • There has been a positive change in perception about the benefits of tourism in the minds of planners, policy makers and as well as state governments in India.
      • Tourism is now being seen:
        • Engine of growth for the economy and a key employment generator.
        • Low Capital Investment in the trade.
        • Import’s that earn foreign exchange.
        • Cultural revival/ regeneration.
    • New Destinations
      • Till recently the state governments of Kerala and Rajasthan were aggressively marketing their product.
      • Today there is more competition from other states.
        • Gujarat
        • N. Kerala
        • Ladakh
        • Madhya Pradesh
        • Orissa
        • Bihar
        • Rajasthan
        • Uttaranchal
        • Punjab
    • Civil Aviation & Airports
      • Successful identification of partners for modernization of Delhi & Mumbai airports.
      • Non-metro airports – Along with metro airports, the Airports Authority of India will develop 35 non-metro airports in the country.
      • Over the next three years, the Indian skies will be totally unrecognizable
        • Air India will be adding 68 aircraft to its present fleet
        • Indian Airlines 43 and
        • Private airlines around 275
      • By 2010, Indian airports will be handling between 90 and 100 million passengers (59 million domestic & 35 million international passengers
    • Civil Aviation & Airports
      • There’s greater accessibility to secondary (non-metro) airports in India.
      • The airfares have plummeted.
      • The aviation boon has hugely benefited the inbound tourism in the country.
    • India’s Aviation Bilateral Agreements in 2005
      • A total of 14 bilateral agreements were signed by India during the year 2005 as a direct development of India’s open skies policy.
      • Some of the more significant air services agreements were:
          • France
          • China
          • UK
          • US
          • Germany
          • Canada
          • Singapore
          • Belgium
          • New Zealand
          • Philippines
          • Netherlands
    • ‘ Incredible India’ Campaign
      • The ‘Incredible India’ Campaign implemented by the Government of India has proved a catalyst in attracting record tourists into India.
      • Being the first B2C campaign of its kind, it has created a unique brand and identity of India in the world travel & tourism space.
      • The year 2005 has been a significant year, with ‘Incredible India’ catching international eyeballs and the subsequent recognition by the world media.
    • ‘ Incredible India’ Campaign
      • Winner of 2005 PATA Grand Award in the Heritage (HE) category, for its ‘Ajanta Ellora Conservation & Tourism Development Project“
      • Winner of 2005 PATA Gold Award in the Print Media (AD-P) category for its "Incredible-Taj" ads.
      • Winner of 2004 PATA Gold Award for - Marketing, Government for its "Incredible India Campaign“
      • Travel and Leisure- Highest Recall AD -Worldwide
    • Destination Marketing
      • Cultural tourism & Round Trips – covering the popular circuits comprising of the Golden Triangle, Rajasthan, N. India & in South the well known temples, backwaters & beaches.
      • Mass tourism – Goa is a tourism based economy and a leader in this sector, is all set to promote mass tourism. Goa also won the 2nd most popular winter destination in UK.
      • Kashmir – With revival of tourism in 2005, the state witnessed a 40 per cent increase in tourism related activities, due to return of normalcy resulting in the lifting of travel advisories in most countries.
      • Commonwealth Games 2010 – the government is investing in infrastructure, to further develop tourism in and around Delhi.
    • Destination Marketing
      • North East – States such as Sikkim, Arunachal, Assam and Nagaland have emerged as major players. The major focus in 2005 was to develop tourism infrastructure in the region. These states have witnessed a quantum leap in tourist inflow.
      • New States – Uttaranchal for e.g. which attracted 14 million tourists in 2004 witnessed a growth of 40% in 2005. Major focus on marketing to attract high spending tourists, initiatives to create world-class infrastructure.
      • Beautiful South – Aggressive marketing has helped achieve over 25% growth in tourism in southern states. Andhra Pradesh and Karnataka are witnessing an upswing in foreign tourists, other than Kerala.
      • Thank You
      Thank You Presented by Regalis Design Studio Safe Meditours
    • Copyright notice & Legal information This presentation may be freely distributed on the sole condition that it is not altered in any way.