Marketing Johnson & JohnsonPresentation Transcript
Agenda Introduction (company profile)Strategies andBusiness modal Mission (how it delivers its (why it exist) value) Johnson & Johnson Goal Vision(where it want to go) (what it want to do) Objective (what it want to achieve) Solution Title
Introduction Johnson & Johnson is one of the Corporate Classic founded in 1886 at new Brunswick, New Jersey. J&J has produced some of worlds most known brands such as Johnsons Baby Powder in 1893, Band Aid in 1930 and Tylenol in 1960. Today J&J has more then 120000 employees and $ 65 billion sales. J&J is the only company ranking among top 5 in Harris Interactive National Corporate Reputation Survey.
Credo Johnson & Johnson has a credo which delivers its values to employees. The Credo has 4 Para Describing their preference to take care of. 1st Para Describes about their responsibility towards their Customers, 2nd about their Employee 3rd is about Community responsibility, 4th is for their Stake holders.
Objective The fundamental objective of Johnson & Johnson is to provide scientifically sound, high quality products and services to help heal, cure disease and improve the quality of life.
Goal To build beloved brands through discovering and leveraging deep, proprietary insights to drive business growth.
Operational Strategy Works on principle of Decentralize management. Executive committee of J&J (principle management group) strategic operations and allocation of resources J&J Family of Companies Group Operating Committee of each of Following segment oversees and coordinates the activities of domestic and international companies related to each of the business segments Consumer Pharmaceutical and Medical Devices Diagnostics
Strategic Capability Strategic capability of Johnson & Johnson lies in vast diversity in its products. Presence in almost all part of globe. Innovation and continuous development is a growth factor.
Business ModalJohnson & Johnson has B2B and It delivers its products to Institutions B2C business modal. as well as directly to consumers.