S A V E
Sruti Dhulipala, Jillian Dresser, Latasha Ewell, Dave Treston
December 4, 2007
Insights and Observations
Enrollment is down
Recruitment efforts blocked
Increase Cub Scout enrollment by 4% (2,758 recruits)
Develop a long-term recruitment plan including:
‣ New touchpoints
‣ Relevant message to boys and parents
‣ Repositioning of the Cub Scouts brand
Scouts can solve the crisis in 21st century manhood.
Hal Iggulden, co-author of The Dangerous Book for Boys
Before about 1915, boyhood was seen by most grown-ups as a
state of natural savagery. [A boy was] resourceful, adventurous,
not much interested in school, very interested in wild places.
Foreword to the American Boy’s Handy Book
Essential knowledge for building a raft from logs, making a tripwire,
or getting a handle on pesky siblings.
Cuts and bruises are common occurrences while practicing mischief.
Learn how to take care of yourself so Mom doesn’t have to.
This means shooting B.B. guns and archery.
Yes, we’re letting you touch guns and bows and arrows.
And we’ll teach you how to handle them safely.
Learn how to shoot off a rocket and return to Earth safely.
Or glue the cap shut to witness an incredible crash landing.
WRITING WITH CODES AND SECRET INKS
Never get busted for passing notes in your other school again.
Who says you have to return from your adventures into the wilderness
when the sun goes down?
Keeps moms from licking
NECKERCHIEF: their fingers and fixing your hair
Turn around and put over
your mouth to avoid cooties
from nearby girls
BADGES: SHIRT POCKET:
Keep track of the amount A storage space for bugs
of mischief you have gotten into leaves and arrowheads
The dark blue color hides
the dirt and grass stains
from your adventures
MISSION: Collect all the items and bring them to your first den meeting.
1. Your finished catapult
2. Find a stick that can be used for a walking stick
3. Capture a bug
4. Find three rocks that could be used as arrowheads
5. Write a recipe for a mischief sandwich and make it
6. Get a girl’s phone number
1. Using craft glue, attach the clothespin to the board
2. Glue the small wood block to the back of the clothespin.
This will push down on the clothespin to launch the ball
3. Let glue dry
4. Glue the popsicle stick to the small wood block allowing
for a long arm for launching.
5. Let Glue dry
6. Glue the bottle cap to the end of the popsicle stick.
Make sure you leave a finger’s length on the end.
7. Let glue dry.
8. Launch the ping-pong ball across the room by pressing
down on the end of the stick and letting go!
Navigate your way through your backyard, or annoy your parents by
repeatedly telling them which direction they are facing.
You never know when a roll of duct tape will come in handy.
You might need to tape your leg back on.
How else are you going to make that tire swing?
Examine bugs up close. Find their burning point.
If you ever stumble upon a mysterious cave, you’re probably going
to want to take a look inside.
FIRST AID KIT:
It might get dangerous out there, so be prepared for cuts and scrapes.
Spot cootie carriers approaching your tree fort from thousands of feet away.
When you stomp through mud puddles you don’t want to wear your church shoes.
Discover more about scouting at www.scoutingvirginia.org
SECRET MIRROR MESSAGE
Liquid Hand or Dishwashing Soap
Put a couple drops of liquid hand soap or dish washing soap into a cup. Use a cotton
swab or your finger to write a message on the mirror in the bathroom. Make sure it is thin
enough to be invisible.
Next have a loved one take a hot shower with the door closed. As they step out of the
shower, they will be greeted by your message. Don’t take hot showers? Then just breathe
hard on the message and presto it appears.
What's Going On?
The soap breaks up the surface tension of water and keeps the mirror from becoming
fogged up with steam.
Think you can beat a cub scout? Prove it. Pick up a Pinewood derby car
kit and build your dream car. Come to the race and test your car making
skills. Oh, and don’t for get to wear your neckerchief disguise.
They’ll never know you’re not a scout.
PINEWOOD DERBY SATURDAY APRIL 6th, 2008 17TH ST FARMER’S MARKET
LEARN MORE ABOUT SCOUTING AT WWW.SCOUTINGVIRGINIA.ORG