This document discusses how technology, specifically apps and APIs, are driving innovation in a similar way that rock music was a driver of culture in previous generations. It notes that apps have transformed software delivery and that APIs have become essential components that apps are built on, similar to musical instruments being necessary for music. The document outlines Exicom's work in the app and API space and vision of transforming business through applications.

1. All
–
Hands
“Technology
is
the
New
Rock’n’Roll
27th
September
2013
[APP]
SESSED!

2. 2007
2008
2009
2010
2011
2012
2013
Financial
Crisis
is
born
as
an
incubator
Global
mobile
content
aggregator
China
focused
User-­‐Driven
Blog
&
Social
media
RTB
Ad-­‐network
First
mobile
lifestyle
print
magazine
launches
in
partnership
with
Mobile
magazines
launched
in
partnership
with
HK
franchise
of
Worlds
Largest
Double
Opt-­‐in
Targeted
MarkeDng
PlaEorm
Angelist
meets
Kickstarter
for
Asia
Digital
and
IT
Services
launches
with
customers
including
Independent
Soware
Developer
Network
working
with
US
Office
Branded
App
Directory
BAM!
Branded
App
Match
Maker
Partnership
for
India
Market
with
API
Directory
Exi-­‐Media
App
LifeCycle
Management
AnalyDcs
&
Insights
ApplicaDon
Resource
Planning
In
partnerships
with
Partnerships
for
Mobile
App
Development
with
First
AcquisiGon
Proprietary
&
ConfidenGal
Partnership
for
Korea
Market
with
2

3. Technology
is
the
New
Rock’n’roll
Proprietary
&
ConfidenGal
3

4. Proprietary
&
ConfidenGal
4

5. Proprietary
&
ConfidenGal
5

6. Freddie
Mercury
vs
Steve
Jobs
Proprietary
&
ConfidenGal
6

7. Soware
is
eaDng
the
world
- 106
- 78
- 38
-1
-7
1.5
+ 427
+ 73
+ 4
+ 71
+1
2.5
Market
Cap
Change
in
5
Years
in
US$
B
Proprietary
&
ConfidenGal
7

8. The
APP-­‐ificaDon
of
Soware
Proprietary
&
ConfidenGal
8

9. APP
=
Music
Proprietary
&
ConfidenGal
9

10. DEVICE
=
Audience
Proprietary
&
ConfidenGal
10

11. DEVELOPER
=
Band
Proprietary
&
ConfidenGal
11

12. API
=
Instrument
Proprietary
&
ConfidenGal
12

13. No
Instrument
=
No
Music
Proprietary
&
ConfidenGal
13

14. No
API’s
=
No
Apps
Proprietary
&
ConfidenGal
14

15. APPs
are
eaDng
soware
are
eaDng
the
world
APPs
Sofware
World
Proprietary
&
ConfidenGal
15

16. APIs
are
eaDng
soware
are
eaDng
the
world
SF.com
Oracle
Twilio
Courtesy
of
Steven
Willmo]
@
3Scale
Proprietary
&
ConfidenGal
16

17. Electricity
Toaster
The
Plug
and
the
Socket
Power
StaGon
SubstaGon
TV
Washing
Machine
Voltage
Proprietary
&
ConfidenGal
17

18. Electricity
Industry
translated
into
an
API
world
Apps
APIs
Toaster
Proxy
The
Plug
and
the
Socket
Server/Cloud
Power
StaGon
SubstaGon
TV
Washing
Machine
Voltage
Protocol
Proprietary
&
ConfidenGal
18

19. And
how
Apps
flourish
in
an
API
world
Apps
APIs
The
device
and
the
Network
(REST,
SOAP)
Proxy
Server/Cloud
Protocol
(XML,
JSON)
Proprietary
&
ConfidenGal
19

20. FOUNDER
&
CEO
Stefan
Rust
stefan@exiconglobal.com
WEBSITE
www.exiconglobal.com
IDEAS
TO
APP
i2a.exiconglobal.com
Transforming business by Application
Proprietary
&
ConfidenGal
20