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Internet Banking Web 2 Style
 

Internet Banking Web 2 Style

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Last year we pitched a couple of consumer banks on the concept of making their online services more 2.0. Here some the material, particularly timely with the MINT acquisition by Intuit....

Last year we pitched a couple of consumer banks on the concept of making their online services more 2.0. Here some the material, particularly timely with the MINT acquisition by Intuit....

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    Internet Banking Web 2 Style Internet Banking Web 2 Style Presentation Transcript

    • INTERNET BANKING WEB 2.0 STYLE OCTOBER 2008 STEFAN RUST STEFAN@EXICON.MOBI @SRUST99
    • WEB 1.0 “… but I was sure I  bookmarked that  website!” b it !” USER “Web 1.0 is rigid! I have to search I have to search so many websites…”
    • WEB 2.0 WEB2 0 WEB2.0 U User permission i i “How did I live  USER without RSS  ““Web 2.0 is fluid! I can  feeds?” create my own Web, my  own space, tailored to my own space, tailored to my  needs”
    • NEWBANK ONLINE BANKING 2.0 New Bank Group My Dashboard My Dashboard Credit Card Credit Card My Balance US$ 50,165 Accounts > Only 4 more days to  Transfers settle your credit card  Savings Account US$ 30,600 Bills balance of US$ 430 Checking Account US$ 15,450 Insurance Credit Card ( (US$ 560) ) Mortgage M t Pay Now! P N ! Securities US$ 4,675 Save more My Budget My Monthly Expenses > My Reports Transfer USD10,000 from  Save more your checking to your  your checking to your Life events January as of January 20th savings account and save  USD100 more per month Category Amount Budget Food US$ 540 US$ 1,000 Details Transfer Now! Rent US$ 1,000 US$ 1,000 Details Leisure US$ 670 Leisure Details Details Life Events Utilities US$ 300 Utilities •Buying a new home •Travelling My Investments > •Having a baby
    • NEWBANK ON FEED READERS New Bank  New Bank 
    • NEWBANK ON SOCIAL NETWORKS Make business personal Interact with Customers Update frequently  Update frequently Harness Newsfeeds New Bank Choose relevant  NewBank SCM 2008: Registered 3 of my friends ran last year: applications First run: 2003 Favorite run: 20 kms Best ranking: 3459 Referred friends: 1 Promote your page My souvenir pictures Runner-Get-Runner Use me as a referrer to register and we may get a special gift More pictures… Register
    • NEWBANK ON PERSONAL HOMEPAGES New Bank New Bank Updates E‐Trade Stock Watchlist • New Credit Card for Premium Your Portfolio today My New Bank y Customers 0.5% 0 5% • Interest Rates Lowered by 0.25 Latest Transactions points Fancy Restaurant - US$ 145 • Travel Insurance rebate for Chinese Seven Eleven - US$ 10 New Year Broadband TV - US$ 34 • Special promotion on fixed deposits more • Value Partners added in our fund offering My Budget Next You have exceeded your food budget GoCompare Insurance for this month by US$ 100. Take action ! Home more My Deadlines Total Home Protect Only 3 days left to settle your credit card balance SmartHome Optimum Balance: US$ 450 (Min: US$ 50) HomeSurance Classic Settle Now more Compare
    • NEWBANK ON PERSONAL FINANCE WEBSITES SaveMoney.com Overview Check Analyze Save Accounts All Your current credit card US$ 1,000 NewCard 2.0 Card Savings Annual Fee: US$50 Annual Fee: none US$ 500 Savings: US$ 50 Savings: US$ 250 Monthly Bills US$ 200 Starbucks: -10% Starbucks: none AT&T: none AT&T: -30% Credit Cards Reward Program: Reward Program: US$ 300 none $1 = 1 point at AT&T Estimated Annual Savings: US$ 300 • Apply Now! • Compare with other credit cards
    • POSSIBLE WEB 2.0 PROJECT FLOW Brand  issues Due Diligence Customer  Identification &  Roll Out  Segmentation S i Strategy Type  Strategy Type Recommend  R d Web 2.0 Project  Strategy Own Site Target  Kick Off Market  Feed Readers Partnerships or  Segmentation Soc. Ntwk. Widget Acquisitions by  • Mission Personal Home Pg customer &  3rd Party FMT market  2.0 Strategy  j • Project  Product and Service  Product and Service Objectives Documentation Options Technology options  • Steering  External &  •Partners Committee Competitive Analysis rd Party Providers Internal  •3 Integration  •In‐house p Compatibilityy O t •Out‐source
    • EXICON: STRATEGY AND EXECUTION Mobile and Internet specialists • Totally focused on Mobile and Internet y Team Proven track record • Repeat global clients since 2001 Immersed in the Industry • In the flow and in the know CORE team • Innovative thought leaders CORE+ team • Scalable, qualified value based resources • Global reach with specialist network
    • THANK YOU Stefan Rust Blums Pineda Cat Purvis stefan@exicon mobi stefan@exicon.mob blums@exicon.mobi cat@exicon.mobi @srust99