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Srp Motocross Advertising For Nascar Concept 2
Srp Motocross Advertising For Nascar Concept 2
Srp Motocross Advertising For Nascar Concept 2
Srp Motocross Advertising For Nascar Concept 2
Srp Motocross Advertising For Nascar Concept 2
Srp Motocross Advertising For Nascar Concept 2
Srp Motocross Advertising For Nascar Concept 2
Srp Motocross Advertising For Nascar Concept 2
Srp Motocross Advertising For Nascar Concept 2
Srp Motocross Advertising For Nascar Concept 2
Srp Motocross Advertising For Nascar Concept 2
Srp Motocross Advertising For Nascar Concept 2
Srp Motocross Advertising For Nascar Concept 2
Srp Motocross Advertising For Nascar Concept 2
Srp Motocross Advertising For Nascar Concept 2
Srp Motocross Advertising For Nascar Concept 2
Srp Motocross Advertising For Nascar Concept 2
Srp Motocross Advertising For Nascar Concept 2
Srp Motocross Advertising For Nascar Concept 2
Srp Motocross Advertising For Nascar Concept 2
Srp Motocross Advertising For Nascar Concept 2
Srp Motocross Advertising For Nascar Concept 2
Srp Motocross Advertising For Nascar Concept 2
Srp Motocross Advertising For Nascar Concept 2
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Srp Motocross Advertising For Nascar Concept 2

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  • 1. SLATER RACING PRODUCTS, INC. Motocross Advertising Proposal Prepared for Nascar Teams
  • 2. SLATER RACING PRODUCTS INC. Mission StatementSlater Racing Products, Inc. (SRP) provides the opportunity for majorcorporate sponsors to reach a desirable new market segment. This isachieved through advertising via products like its exclusive “SlaterSkins,” as well as selling corporate sponsorships, all targeted topenetrate this fast-growing and lucrative extreme sports market.
  • 3. SLATER RACING PRODUCTS, INC. SRP , Inc. was incorporated in 1995. John Slater, founder and CEO, has a deep knowledge of the motocross industry as a sports enthusiast, professional competitor, sports promoter, and plastics manufacturer. SRP has been operating for 15 years and has a reputation for high quality and innovation. Over the past decade, the motocross industry has grown, gaining exposure to a wider audience. The demand for our products and services has increased accordingly. The time is right for Slater Racing Products to take motocross marketing to the next level.
  • 4. SLATER RACING PRODUCTS, INC. Motocross riders are the modern day daredevils and rock stars. Freestyle, Supercross and Motocross continue to fill arenas around the world. It is the highest rated and most popular event of the summer X-Games and a headlining event on ESPN, CBS, Live NBC, Live Speed TV, ABC Wide World of Sports, MTV and Fuel TV . Its the only extreme sport that hits not only the youth market, but transcends it to a broad NASCAR - like demographic : young men, families, women and kids. Kids love it and know the riders by name. No other sport, and no other promoter, even comes close.
  • 5. WHY SLATER RACING PRODUCTS?  Slater Skins are a unique product that SRP brings to the table.  They create a marketingBefore venue that gives clients maximum exposure and this sets us apart from any other sports marketers in this class.After
  • 6. SLATER RACING PRODUCTS, INC. Sponsorships and marketing competition is currently smaller scale,individual efforts that have grown from the need that riders and othershave had to raise capital. The market itself is newer and full of potential for an organized andexperienced group to capitalize on the growth of the industry.
  • 7. Slater Racing Products New Marketing Opportunities We plan to approach this market with the same vision that NASCAR had: Create a comprehensive mainstream media outlet for high-end corporate clients to get maximum product exposure.
  • 8. We have witnessed the rapid growth of NASCAR in recent years…oursport of AMA motocross is undoubtedly next to earn its’ due. The rise inpopularity is evident with the start of each season. A strong sanctioningbody, major sponsorships, televised events, corporate involvement andmedia coverage are all bringing the sport to the next level.
  • 9. Our Newest Product Slater Shields
  • 10. The Transporter and VIP Tent Your Logo Here
  • 11. Supercross is an indoor venue that starts in January and ends with a season finale in May (LasVegas). There are 16 rounds (32 races, 16 250cc-class races and 16 450cc-class races) that go to 13 states across the country. The series is nationally televised on Speed TV and on CBS. The 250cc-class 1-hour broadcast and 450cc-class 1-hour broadcast same day and next day. The American Motorcycle Association sanctions the series. Races are promoted and tickets are distributed through Feld Entertainment . Each round consists of 2 heats with 20 riders. After the 2 heat races for each class 250cc and 450cc, riders that don’t make it into the main event go to a semi-qualifying race. There are separate semi-qualifying races for each heat and class. If ridersstill do not make the cut, they go to a “Last Chance Qualifier (LCQ).” Then there is a main event foreach class. The 250cc class main event is 15 laps with 22 riders while the 450cc class main event is 20 laps with 20 riders. The same riders that race in the Motocross venues also race in the Supercross Series and vice versa.
  • 12. Supercross Why this works for youTotal Pit Attendance………………………………………………………...233,696Average Pit Attendance……………………………………………………...16,693Total Live Event Attendance……………………………………………….741,259Average Live Event Attendance…………………………………………….46,329SupercrossOnline.com Pageviews (Dec-Apr)………………………….5,827,731SupercrossOnline.com Unique Users (Dec-Apr)……………………...1,400,937SupercrossOnline.com Visits (Dec-Apr)………………………………..1,645,403Total One Hour CBS Broadcasts…………………………………………………..9Average CBS Rating………………………………………………………….....0.64Average Number of Households per CBS Broadcast……………………734,667Total Number of Households for all CBS Broadcasts…………………6,612,000Total One Hour Speed Broadcasts……………………………………………….76Total Three Hour Live Speed Broadcasts………………………………………...5Average Original Speed Broadcast Ratings…………………………………..0.17Average Number of Households per Original Speed Broadcast………125,000Total Number of Households for all Speed Broadcasts6,………………156,000Total Number of Supercross Ads within Industry Publications…………………6Number of Facebook Followers……………………………………………..63,017Number of Myspace Followers………………………………………………10,295Number of Twitter Followers…………………………………………………..3,837Number of YouTube Views…………………………………………………795,093
  • 13. Motocross Motocross: Motocross is an outdoor venue that starts in May and ends in September. There are 12rounds (24 races, 12 250cc-class races and 12 450cc-class races) that go to 12 states across the country.The series is nationally televised on Speed and on separate occasions 250cc-class 1-hour broadcast anda 450cc-class 1-hour broadcast Live on NBC. The American Motorcycle Association sanctions the series. Each round consists of multiple qualifying until each class is filled up with 40 riders per main event. Each main event is 30minutes, plus two laps. The same riders that race in the Supercross venues also race in the Motocross Series and vice versa.
  • 14. Motocross Why This Works for youIn 2010, the series television package continued to expand as more Americans thanever were able to watch Motocross via our domestic distribution.The series was broadcast nationally across NBC and SPEED TV, with NBChosting THREE hours of LIVE television with races from High Point, RedBud andUnadilla. SPEED TV increased its already extensive coverage, increasing their 2010coverage by 12% and adding FOUR more LIVE hours, a pair of 250 races andSEVENTEEN more hours that were broadcast via same- and next-day delays.Our coverage has come a long ways in just two short years whenthe races were often 5-7 days delayed broadcasts on Outdoor Life Networkand SPEED TV.The television ratings on NBC and SPEED TV displayed continuedstrength in 2010. Coverage on NBC remained a strong Fixturewithin NBC Sports. The three hour-long broadcasts generated 2.6millionviewers.SPEED TV showed a 34% increase in average viewership throughout the 2010season. Specifically, viewership of the 450 Class saw a steady 15% increase,while the 250 Class showed an average increase of 38% from 2009 to 2010.With 38 Hours of programming 207 Million Households 80 + Countries,6 Continents This is a great fit for any company to Brand their Name
  • 15. Media Buzz “Motocross has suddenly become extreme. Extremely popular that is. The dirt-flinging, elbow-bashing event long has been the tattooed bad boy of motorsports. But the recent surge of three variations of the sport has taken motorcross to the masses. Arenacross, Supercoss and freestyle all have found strong fan base, especially among young fans” – USA Today,. “Since 2005 when we showed up at the motocross races with our Makita rig, our commitment to the fans, the teams and the motocross discipline has continued to grow each year,” said BrentWithey, Makita Brand Director. “When you look out in the parking area it’s all about lifted trucks with tool boxes in the back. That’s our customer, the one with a power tool in his hand all week and a hand on the throttle all weekend. Our partnership with motocross is an awesome opportunity for fans to experience Makita’s leading innovation.”“The Supercross series can probably make a valid argument they’ve usurped NASCAR’s crown of the fastest growing sport in America.” – Matt McLaughlin, Speedfx.com
  • 16. 2012 Monster Energy AMA Supercross, an FIM World Championship, Schedule January 7 - Angel Stadium - Anaheim, Calif. January 14 - Chase Field - Phoenix January 21 - Dodger Stadium - Los Angeles January 28 - Overstock.com Stadium - Oakland February 4 - Angel Stadium - Anaheim, Calif. February 11 - Qualcomm Stadium - San Diego February 18 - Cowboys Stadium - Arlington, Texas February 25 - Georgia Dome - Atlanta March 3 - Edward Jones Dome - St. Louis March 10 - Daytona Intl Speedway - Daytona, Fla.* March 17 - Lucas Oil Stadium - Indianapolis March 24 - Rogers Centre - Toronto, ON March 31 - Reliant Stadium - Houston April 14 - Louisiana Superdome - New Orleans April 21 - Qwest Field - Seattle April 28 - Rice-Eccles Stadium - Salt Lake City May 5 - Sam Boyd Stadium - Las Vegas
  • 17. Freestyle Motocross is both an indoor and outdoor venue that starts in August and ends in November. There are 8 rounds (16 contests, Friday and Saturday events at each round) thatgo to 8 states across the country. The series is nationally televised on NBC and regionally on Fox Sports Net. Freestyle Motocross is also included into the Summer X Games and are nationally televised on ESPN2. Each round consists of three rounds of a timed jumpingroutines made up by each rider. The International Freestyle Motocross Association sanctionsthe series. Races and are promoted and tickets distributed through Feld Entertainment. Only a couple of riders that compete in Freestyle Motocross also compete in the Motocross and Supercross Series. They do however have some previous racing experience.
  • 18. Advertising Benefits at the EventsPartnershipWe can be very creative/unique with the design and use of logos on allrace equipment including the bikes, helmets, clothing, support vehicles,and race haulers, In addition, we will seek other corporate sponsorslooking to sell space of the following list of assets.ExposureThe Slater Skins, Slater Shield and front fenderHelmets lower jaw areaTransporter, hospitality center and display vehicleRacing gear incorporating sponsors brand/logoPit attire/mechanics shirtsPit boardsPodium attire and towelWater bottleAwnings and tenting with pit set up10 X 10 display booth within team pits
  • 19. Rider Uniform ConceptPlace you logo any where
  • 20. Licensing Deal Concepts licensing deals could include:• Track side tee shirts sales• Replica toys (Jakks Pacific)• Games (THQ)• Wireless (Boost Mobile)
  • 21. MediaLogo/Brand ID in all mediaAll team references to media will include your nameOn air TV, radio and web casts will refer to Company XAll media and marketing rights to team ridersWeekly Team press releasesTeam website with a sponsor linkIntegrated PR campaignIn-Market media interviewsPublic appearancesRadio Call-InsCharity EventsBenefit from other team and athlete sponsorsadvertising
  • 22. The OpportunitySponsorship ExtensionsMarketing/advertising campaignsProduct integrationBrand launchAthlete appearances at retailers, demos,concerts, etc.On-site autograph signingsHosts of company parties, seminars andcorporate functionsPR appearances for the brandCo-op promotional programs with teams endemicsponsorsCause marketing ( i.e. toy drives, appearances atChildren’s Hospitals, etc.)
  • 23. The Fans are second to none
  • 24. Contact Information John Slater 203 878 2379john@srpinternational.com www.srpinternational.com

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