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Bigshot Overview 2011

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Compiled in 2006 as overview of design patent. Also, compliments later issued patent for synchronizing digital media.

Compiled in 2006 as overview of design patent. Also, compliments later issued patent for synchronizing digital media.

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Bigshot Overview 2011 Bigshot Overview 2011 Presentation Transcript

  • + Digital Imaging KioskThe following presentation was originally compiled in bigshot TM2006. All logos and trademarks are the property of theirrespective brand owners. Also the following does notconstitute endorsement or affiliations with anyreferenced company or brand. Copyright Roncal Enterprises 1 2006-2012
  • +Mission Statement 2   To provide consumers with a unique photographic experience at location based entertainment venues and other vacation travel destinationsCopyright Roncal Enterprises 2006-2012
  • + 3 Market Trend Summary   35 billion retail photo finishing market   Sony, Kodak, Fuji Photo Film and Pixel Magic Imaging, Inc. are racing to make their kiosks as ubiquitous as automated teller machines   Kiosks account for the biggest slice of digital images printed outside the home and the number of photos printed at kiosks is growing faster than other printing options.   In 2005, 335 million people visited U.S amusement parks and traditional attractions   EMEA attendance expected to grow from 131 million visitors to 147 million by 2009   Asia attendance expected to grow from 236 million to 276 million by 2009 Source: Wall St. Journal, New York Times, IDC, PMA, PWC, IAAPACopyright Roncal Enterprises 2006-2012
  • + 4 Photography Kiosk History   Photo Kiosk Patent History - Earliest recorded photography booth patent dated 1925. Over 20 different styles recorded. Very few of these address marketing, merchandising or branding.   1996 Photo Kiosk Market: Primarily utilized wet dry methods for print processing. Very few utilized digital technology (sticker club). Very few address merchandising, branding or co- marketing.   2006 Photo Kiosk Market: Large brand owners enabling distribution channels with countertop kiosks. Kiosks continue to address the process, not merchandising or integration with internet assets.Copyright Roncal Enterprises 2006-2012
  • + 5 bigshot TM   Today, Kiosks are square, colored boxes relegated to the corner of the store or non-strategic event locations. The bigshot design patent allows for highly stylized photography kiosk. This kiosk design is ideal for branding, co-marketing, product launches as well as internet-synchronized retail printing*. Unlike existing designs, it is immediately recognizable by consumers and provides for multiple revenue opportunities. * Patent 7936484Copyright Roncal Enterprises 2006-2012
  • + 6 Amusement Park Channel Existing Photo Booth-Kiosk DesignsCopyright Roncal Enterprises 2006-2012
  • + 7 In-Store Retail Channel Existing Countertop Kiosk DesignsCopyright Roncal Enterprises 2006-2012
  • + 8 bigshot Concept for Amusement Channel Patent Design Attributes Any design* resembling a camera Merchandise Dispenser bigshot TM Embedded Hardware • One or Many Stations • Event Specific Output • Many Input Options ATM like InterfaceCopyright Roncal Enterprises 2006-2012
  • + 9 Co-Branded Deployment artistic rendering • Internet Digital Imaging Third Party Hardware and • Service Providers Dispenser • Event or Location • Industry Co-Brand bigshot TMCopyright Roncal Enterprises 2006-2012
  • 10 …Perfect Prints .19 each … 12/15/11 Copyright Roncal EnterprisesCopyright Roncal Enterprises 2006 2006-2012
  • 11 12/15/11Copyright Roncal Enterprises 2006-2012
  • + 12 Target Market   Theme Parks and Sports Stadiums continue to draw larger and larger annual audiences. These venues along with unique vacation destinations provide high traffic volume where consumers plan and spend disposable income. The following projections based upon attendance for top 50 theme parks in North America.Copyright Roncal Enterprises 2006-2012
  • + 13 Target Market Attendance Records (millions)  North America Theme Parks  2003 = 162.7  2004 = 169.1  2005 = 175.9 (top 10 parks average~85 million)Copyright Roncal Enterprises 2006-2012
  • + 14 Target Market Projections   Average attendance for top 10 parks ~ 85.3 million:   1/8% = 682,400 new customers per year   $5 average kiosk spend = $3,412,000 per year   $23 average online spend = $15,695,200 per year   $30 average online spend = $20,472,000 per yearCopyright Roncal Enterprises 2006-2012
  • + 15 Estimated Costs Kiosk Unit Cost: 1 unit = $ 50,000 10 units = $500,000 50 units = $2.5 M Kiosk investment $3, 050,000. Assumes partnership with Hewlett-Packard. Does not account for alliance or volume discounts. Excludes cost of bigshot kiosk, manufacturing or operational cost associated with location. Other Hardware providers may provide more cost effective solution.Copyright Roncal Enterprises 2006-2012
  • + 16 35% Operating Costs Kiosk Only Kiosk Costs Operating Estimates Unit Costs* Costs 35% Total Cost Est Sales Est Profit* 1 50,000 17,500 67,500 288,000.00 220,500.00 10 500,000 175,000 675,000 2,880,000.00 1,605,000.00 20 1,000,000 350,000 1,350,000 5,760,000.00 4,410,000.00 50 2,500,000 875,000 3,375,000 14,400,000.00 11,025,000.00 Operating Cost Scenario: 1 unit serves 57,500 customers per year with $5 minimum purchase. Does not include Online purchases. Assumes partnership with Hewlett-Packard. Does not account for alliance or volume discounts. Excludes cost of bigshot kiosk, manufacturing or operational cost associated with location. Other Hardware providers may provide more cost effective solution.Copyright Roncal Enterprises 2006-2012
  • + Internet-Assisted Retail ImagingTerm recently coined in Wall Street Journal article Copyright Roncal Enterprises17 2006-2012
  • + 18 Internet Assisted Retail Imaging Target In-store buying scenario   While at Target, I picked up a Mother’s day card. I went to the oFoto counter and asked to access my online ofoto account in order to print out picture of daughter to include in card. Clerk suggested “ I could return home, login to www…, order print, return to Target and pickup print for inclusion in my card for mailing……   I left the store without the card or photoCopyright Roncal Enterprises 2006-2012
  • + 19 Internet Assisted Retail Imaging Best Buy In-store buying scenario   While shopping for iPod accessories, I visited the in- store Kodak lab and asked to access my ofoto online account. Kiosks did not support online access. Again, I was told I could go home order from www…., and then return to the store for my prints   Same was true at Walgreen’s, Kinko’s and Longs.Copyright Roncal Enterprises 2006-2012
  • + 20 Competitive Landscape Internet Assisted Retail Imaging   Kiosks   Kodak (Digital Picture Center, Countertop)   Pixel Magic Imaging (Print Rush, Freestanding)   Sony (Picture Station, Freestanding)   Fuji (Alladin, Countertop)   HP (PhotoSmart Express, Freestanding)Copyright Roncal Enterprises 2006-2012
  • + 21 Competitive Kiosk DesignsCopyright Roncal Enterprises 2006-2012
  • + 22 Existing Systems Issues   Limited Co-op Merchandising   Output Process Focused   Printing Only   No On-line Archiving   No Location Specific Options   No Loyalty Programs   Disconnected from InternetCopyright Roncal Enterprises 2006-2012
  • + bigshot™Proposed Photography Kiosk Initiative Copyright Roncal Enterprises23 2006-2012
  • + 24 Assumptions   Desire to enter internet-assisted retail printing “kiosk” market   Desire to increase global brand awareness   Receptive to hardware partnership with H-P or other hardware providerCopyright Roncal Enterprises 2006-2012
  • + 25 Objectives   Increase online memberships   Generate incremental revenue   Foster customer loyaltyCopyright Roncal Enterprises 2006-2012
  • + 26 Revenue Opportunities •  Location – Event Sponsor Cooperative Marketing and Revenue Sharing •  Co-Branding and Product Launch licensing •  Increased Online PurchasesCopyright Roncal Enterprises 2006-2012
  • + 27 Customer Acquisition Repository Synchronization •  Synchronization ensures customers visit online destination for additional products and services •  Location specific products and services drive further adoption and brand recognition One example of business method supported by Patent 7936484Copyright Roncal Enterprises 2006-2012
  • + 28 Event Centric Merchandising Kiosk as Dispenser •  Membership Loyalty Cards • New and Existing Members bigshot™ • Private Label Disposable Cameras Membership One example of business method supported by Patent 7936484Copyright Roncal Enterprises 2006-2012
  • +“if you have greatproducts that aremerchandised andmarketed clearly, theimpact can be almostunlimited.”Ron Johnson, Senior Vice President Retail Operations, Gap, Inc.The New York Times, Business Day, Friday, May 19, 2006 Copyright Roncal Enterprises29 2006-2012
  • + 30 Roncal Enterprises Offerings   Feasibility Study (sub-contracted)   License kiosk patent and launch program   Sell patent rights and assist with program development   Sell all IP rights Assets: Design Patent and TrademarkCopyright Roncal Enterprises 2006-2012
  • + 31 Proposed Timeline   Year 1 - Pilot (1-2 units, 1 location)   Year 2 - National (10-25 units, 10-15 locations)   Year 3&4 - Global (2-7 units, 2-5 locations)   Year 5+ - Brick and Mortar StrategyCopyright Roncal Enterprises 2006-2012
  • +Thank youCopyright Roncal Enterprises 2006-2012 32
  • +AppendixCopyright Roncal Enterprises 2006-2012 33
  • + 34 Industry Trends August 2005   Sony, Kodak, Fuji Photo Film and Pixel Magic Imaging, Inc. are racing to make their kiosks as ubiquitous as automated teller machines   Prices for kiosks are plunging, and fostering the spread of the machines   Kiosks account for the biggest slice of digital images printed outside the home and the number of photos printed at kiosks is growing faster than other printing options, according to the Photo Marketing Association International   Research firm IDC projects sales of kiosks in the US will rise 35% in 2005 to 16,500, growing to more than 25,000 a year by 2008 Wall Street Journal, Marketplace, “Digital Snaps in a Snap” by Pui-Wing Tam, August 4, 2005 Copyright Roncal Enterprises 2006-2012
  • + 35 Industry Trends February 2006   In 2005, 11.9 billion digital images were printed at home, compared with 4.5 billion digital images printed in stores. IDC Research   By 2009, IDC predicts both direct and Internet-assisted retail printing will far outpace home printing, with 21.8 billion digital images printed in stores compared with 15.7 billion in homes.   Kodak and Fuji are far ahead in getting digital-printing kiosks into stores: Kodak alone operates an estimated 75,000 kiosks world-wide. “All the major retailers out there are locked up at the moment,” says Ed Lee, digital photo analyst, InfoTrends, Inc.   Snapfish membership has grown to 20 million from 13 million after the H-P acquisition Wall Street Journal, Marketplace, “H-P Takes Another Shot at Making Digital Photos Click”, by Christopher Lawton, Thursday, February 23, 2006Copyright Roncal Enterprises 2006-2012
  • + 36 Industry Trends February 2006   140 billion digital photos taken in 2005   American consumers have increasingly printed their digital photos in stores rather than at home   35 billion retail photo finishing market   “We are in the printing business” Vyomesh Joshi, EVP H-P Imaging and Printing   “HP’s motivation is to sell more ink”, H-P is trying to be the next Kodak” Matt Troy, Citigroup Investment Research Analyst. The New York Times, Thursday, February 23, 2006, “Hewlett-Packard Decides Store Photo Printing Is Its Turf”Copyright Roncal Enterprises 2006-2012