Instructions<br />Look at each image and think about how it makes you feel or think.<br />Take your first reaction..your “...
Brand “A”<br />
Brand “B”<br />
Brand “C”<br />
Brand “D”<br />
Brand “E”<br />
Brand “F”<br />
Brand “G”<br />
Brand “H”<br />
Brand “I”<br />
Brand “J”<br />
Brand “K”<br />
Brand “L”<br />
Brand “M”<br />
Brand “N”<br />
Brand “O”<br />
<ul><li>Well Done!
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Brands

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Brands

  1. 1. Instructions<br />Look at each image and think about how it makes you feel or think.<br />Take your first reaction..your “gut” feeling about it.<br />Then score your perception according to this scale:<br />7 – love it, it’s cool, excellent<br />6 - pretty good<br />5 – good<br />4 –neutral – not good or bad, no reaction really<br />3 – “so-so”<br />2 – bad<br />1 – pretty bad<br />0 - hate it, it’s terrible<br />Each slide is timed, so you only have a few seconds <br />to mark your score – this is to make sure you go for just your<br />“gut” reaction.<br />Click to proceed to the first slide.<br />
  2. 2. Brand “A”<br />
  3. 3. Brand “B”<br />
  4. 4. Brand “C”<br />
  5. 5. Brand “D”<br />
  6. 6. Brand “E”<br />
  7. 7. Brand “F”<br />
  8. 8. Brand “G”<br />
  9. 9. Brand “H”<br />
  10. 10. Brand “I”<br />
  11. 11. Brand “J”<br />
  12. 12. Brand “K”<br />
  13. 13. Brand “L”<br />
  14. 14. Brand “M”<br />
  15. 15. Brand “N”<br />
  16. 16. Brand “O”<br />
  17. 17. <ul><li>Well Done!
  18. 18. Please enter your numbers on the google spreadsheet. http://spreadsheets.google.com/ccc?key=pvjvciggvZWqyp170425uMA&hl=en
  19. 19. Then, please answer these questions in the discussion forum on Panthernet:</li></ul>What kinds of feelings and thoughts ran through your mind as the images appeared? Did you remember something? Did you see other things in your mind?<br />Can you explain your perceptions, or are they just there?<br />How do you think you acquired these perceptions?<br />Do you think the marketing people have been successful?<br />What values can you associate with some of these brands? Explain.<br />

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