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    Eirna 2011 Nice Eirna 2011 Nice Presentation Transcript

    • ANNUAL CONFERENCE Implementing cutting‐edge technologies to develop products to improve daily life, making it simpler, safer and more comfortable.  Roberto SiagriCannes , May 26, 2011 EIRMA Cannes 2011
    • Finding a pattern: its easy... afterwards! EIRMA Cannes 2011 2
    • Meta-Trends in Technological Acceleration Moores Law Miniaturization ‘65  Transistors increase 2 times over 18 months Metcalfes Law Interconnection ‘93  Value of a network increases with the square of the number of connections Gilders Law Quantization ’00  Bandwidth increases 3 times faster than computer power IDEAS are the new “ultimate” raw material EIRMA Cannes 2011 3
    • Exponential vs Linear viewhistory of technologyshows thattechnological change KNEE where exponentialis exponential, growth becomes noticeablecontrary to thecommon-senseintuitive-linear view EIRMA Cannes 2011 4
    • EUROTECH   in 3 statements and 9 words Start Think Small Big Global BeLess is More EIRMA Cannes 2011 5
    • The beginning•1992: Eurotech S.r.l. is born A Personal Computer on the palm of your hand EIRMA Cannes 2011
    • The Ubiquitous Computers (*) “The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it.” Mark Weiser "The Computer for the 21st Century",Chief Technologist, Xerox PARC Scientific American, Vol. 265 No.9, pp. 66-75, ‘91 (*) UbiComp is coined at PARC in the ‘90s
    • “All progressions are from material to abstract…”“The principle of doing R. Buckminster Fuller 1895 - 1983ever more with ever lessweight, time and energyper each given level offunctional performance” EIRMA Cannes 2011 8 Nine Chains to the Moon: An Adventure Story of Thought (1938).
    • Technological “Cephalization” of the Earth“…a network (a world network) ofeconomic and psychic affiliations is beingwoven at ever increasing speedwhich envelops and constantly penetratesmore deeply within each of us. Pierre Teilhard de Chardin (1881-1955)With every day that passes it becomes alittle more impossible for us to act or thinkotherwise than collectively." Le Phénomène Humain, 1955 EIRMA adapted from John Smart  Cannes 2011 Accelereting.org
    • STEM compression : the Engine of InnovationSpaceTime InformationEnergyMatter Computation EIRMA Cannes 2011
    • COMPANY VISION MISSION ROI PERVASIVE COMPUTERS CLOUD INTERNET OF THINGS MARKETS CATALOGS TCO DAAS PRODUCT OFFER NANOPC HPC ESF TECHNOLOGY INNOVATION MIDDLEWARE STRATEGY GLOBAL VALUE EDC VPX COMPLEXITY EXTREME DATA BOARDS EMBBEDDED COMPANY GROWTH VALUE STACK HW SW FW SYSTEMS SOLUTIONS COMPETITIVENESS EUROTECH PC/104 CPCI VME PLATFORM SAAS AURORA EDGE END-TO-END SENSORS BUSINESS INTEGRATION R2U IMAGINE-BUILD-SUCCEED NETWORK11
    • Group Global Footprint EUROPE ASIA USA HC = 142 HC = 163 HC = 150 19.7% of Rev 30.8% of Rev 46.9% of Rev RoW 2.6% of Rev (as at 31 Dec 2010) 12
    • The Vision Computers will be smaller and smaller, and more and more interconnected. They will weave themselves into the fabric of everyday life until they are indistinguishable from it, improving our abilities, our senses and our perceptions. 13
    • The Mission With attention to the customer, Eurotech presents sophisticated computer and communications technologies to deliver a competitive advantage.By relying on our expertise in modular hardware, software and services, our customers are free to focus on their core competencies for successful realization of their leading-edge business applications. 14
    • COMPANY VISION MISSION ROI PERVASIVE COMPUTERS CLOUD INTERNET OF THINGS CATALOGSMARKETS TCO DAAS PRODUCT OFFER NANOPC HPC INNOVATION MIDDLEWARE ESF COMPRESSIONSTRATEGY GLOBAL VALUE EDC VPXCOMPLEXITY EXTREME DATA BOARDS EMBBEDDED COMPANY GROWTH VALUE STACK HW SW FW SOLUTIONS COMPETITIVENESS SYSTEMS EUROTECH PC/104 CPCI VME PLATFORM SAAS AURORA EDGE END-TO-END SENSORS BUSINESS INTEGRATION R2U IMAGINE-BUILD-SUCCEED NETWORK 15
    • Reducing TCO:SW vs. HW TCO SW -$ PC-TCO PC-SWCost x86 HW Time Wirth’s law: “Software gets slower faster than hardware gets faster” 16
    • Minimize Size in the loosely coupled NanoPC 16Mhz-1MB ’92: A Personal Computer on the palm of your hand 800Mhz-512MB ’07: A Netbook Computer on half the palm of your hand NOW: 1,6Ghz – 2GB RAM 17
    • Minimize Size in the tightly coupled Aurora HPC 40TFLOP in 3,3 m3 LESS IS MORE as driving principle Less Energy, Less Space better TCO and better Performances 18
    • Pervasive Computers & Massive Data Collection "By the year 2015, you can expect 15 billion devices” Justin Rattner - CTO - Intel Dealing with the complexity of Extreme Data 19
    • Communication Overcomes ComputingThe framework is changing now.The Internet is redefining software.The Internet is redefining the role ofcomputing and communication ………I still don’t understand the framework.I don’t think any of us really do. Andy Grove former INTEL CEOBut some aspects of it are pretty clear.It’s proven not to be computing basedbut communication based. from : “Decisions Don’t Wait”, Harvard Management Update. 2003 EIRMA Cannes 2011
    • THE PLANETARY COMPUTATIONAL EXOSKELETONComputers are becoming pervasive and ubiquitousUbiquitous high bandwidth connection to the Internet at all timesMassive computation available on demand through the CLOUDTiny Computers embedded in – the environment, – our clothing, – our bodyAugmented real reality EIRMA Cannes 2011 21
    • Complexity ofcollecting data yis growing l l i a n t n e Ex po EIRMA Cannes 2011 22
    • Addressing Software Complexityand a new way to create Distributed Systems Cloud based apps Multitenant Mesh-up Scalable PC –Programming Easy A lot of available programs Backward compatible Productivity Assembly Limited reuse of written code Complexity and Size 23
    • POWER IS THERE, AND YOU DON’T NEED TO CAREEDISON 1.0:Electric Power DistributionEDISON 2.0:Computation Power Distribution EIRMA Cannes 2011
    • Transforming Bits of Data at the Edge of the Network into Actionable Information in the Users’ Hands Everyware™ Device Cloud Cloud based Device Firmware / Business Application Sensors & Device Device Data Management Application Integration Hardware and Delivery Eurotech End-To-End Solution Devices running the Everyware™ Device Cloud Client 25
    • Encapsulating complexity: HW, Systems, R2U, Daas, PaaSCompany Space 26
    • COMPANY VISION MISSION ROI PERVASIVE COMPUTERS CLOUD INTERNET OF THINGS CATALOGSMARKETS TCO DAAS PRODUCT OFFER NANOPC HPC INNOVATION MIDDLEWARE ESF COMPRESSION STRATEGY GLOBAL VALUE EDC VPXCOMPLEXITY EXTREME DATA BOARDS COMPANY GROWTH VALUE STACK HW SW FW SYSTEMS SOLUTIONS COMPETITIVENESS EUROTECH PC/104 CPCI VME EMBBEDDED PLATFORM SAAS AURORA EDGE END-TO-END SENSORS BUSINESS INTEGRATION R2U IMAGINE-BUILD-SUCCEED NETWORK 27
    • Invention vs. Innovation Invention:  New  idea, design, model of a new  device. An idea is something that it is not yet inside the  economic system and  it  may never enter it.Innovation: All the development process of a new product,that bring the product inside the economic system. According to Schumpeter EIRMA Cannes 2011
    • Sustainable Growth vs. Saturation S curves get old New Evolution, New Development phasePerformance Return reduction New technology Evolution Development phase Take-off Existing technology Research, Invention phase Time Each new TECHNOLOGICAL substrate is more efficient than the previous one EIRMA Cannes 2011 29
    • Punctuated Equilibrium (in Biology, Technology, Economics, Politics…) Pareto’s Law : “The 80/20 Rule” ~ 20% Punctuation (Disruption) ~ 80% Equilibrium (Evolution) Stabile environment evolution Vilfredo F. D. Pareto 1848 ‐ 1923 Rapid changing environment time EIRMA Cannes 2011 30
    • Are we really willing to innovate?Innovation fails, because organizationsunwittingly strip the disruptive potentialfrom new ideas before they ever see thelight of day C.M. Christensen, M. E. Raynor EIRMA Cannes 2011 31
    • The organization model: standard vision Markets / Customers Mercati di Oggi It goes like Mktg “CIVILIZATION Operative Operativo Mktg & BARBARITY” ! Sales Research Sales Sales centres /Universities It doesnt work... Research & Industri- Catalog/ Production Development alization Products EIRMA Cannes 2011 32
    • The 3 How To:• 1 : bring the right technological innovation insidethe company (at a moderate cost…)• 2: shift the innovation from research to market. Inother words, how to pass from ideas and prototypesto turnover and large sales volumes• 3: avoid destroying the company, that is, how tobalance change and stability EIRMA Cannes 2011
    • The organization model: pushed by continous innovation Markets Tomorrow’s Customers Today’s Customers Strategic Planning INCREMENTAL INNOVATION Sales & Market pull MktgForesight  Studies DISRUPTIVE INNOVATION Technology push Research Development Engineering Production Product Portfolio Universities and Research Centres EIRMA Cannes 2011
    • INNOVATION, MARKETS & BUSINESS MODELS DEVELOPMENTProducts’ Performance STRATEGIC PLANNING RESEARCHInspired to Christensen’s innovation model Time EIRMA Cannes 2011
    • The Paradigm shift in Knowledgefrom theKnow-How to the Know-Who and the Know-Where EIRMA Cannes 2011
    • Business Process Pillars using an 80/20 ROT–Fabless production model  stay flexible–Innovation within the standards  stay open TECH PUSH: 20% Prod IN Univ Direct CONCEPTS SALES PRODUCTS Dev IN >80% Labs Prod OUT Reps / >80% Agents Dev OUT Distributors MARKET PULL: 80% 37 EIRMA Cannes 2011
    • Technology evolution and Insource-Outsource relation VISIBILITY Gartner Hype Cycle EDGE Technologies STABLE Technologies External External Development Research 20% 80% Internal Internal Development Research 80% 20% Technology Peak of Inflated Trough of Slope of Plateau of MATURITY Trigger Expectations Disillusionment Enlightenment Productivity EIRMA Cannes 2011
    • The many faces of innovation process innovation technology innovation business model innovation DaaS PaaS IaaS product & service innovation 39
    • A new approach in strategic management Strategy based on dynamic equilibrium driven by innovation: - High adaptability capacity - Management of many business models -Incremental Innovation -Disruptive Innovation -Knowledge network Dynamic Balancing Strategy Disruptive 1 Innovation (10%-20%) 2Incremental Innovation (80%-90%) Poised Organization (wide range of dexterities) EIRMA Cannes 2011 40
    • Be ready to catch the wind of change be distinct … or extinct Tom Peters change is the process by which the future invades our lives Alvin Toffler EIRMA Cannes 2011
    • Thank you for your attention "On résiste à linvasion des armées; on ne résiste pas à linvasion des idées.“ Victor Hugo, Paris 1877 42