The Big Picture - Strategy Overview

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The Big Picture - With all the changes in the global economy today, organizations need to look at their business and adapt to an ever-changing environment.

SRM Consultants is a network of professionals, experts in discovering opportunities, developing markets, and bringing solutions to business clients from all over the US.

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The Big Picture - Strategy Overview

  1. 1. The Big Picture…<br />When you look around your market today, <br />don’t blink: you will miss the change. <br />Increasing regulation, expanding product portfolios, globalization, traditional services as well as all types of hybrid options.<br />International competition through ecommerce and firms operating in countries where you have never done business.<br />Proactive consumers with knowledge– they know what they want and demand solutions.<br />www.srmconsultants.net<br />
  2. 2. The Big Picture…<br />Add the uncertainty of the global economy and how that reshapes US and International market interactions and cash flows.<br />The reality becomes increasing clear that the old market strategies will not work in this ever-changing environment –at least not as the driving force behindyour flagship products. <br />www.srmconsultants.net<br />
  3. 3. Who we are…<br /><ul><li>SRM is a network of professionals, experts in discovering opportunities, developing markets, and bringing solutions to business clients from all over the US. </li></ul>www.srmconsultants.net<br />
  4. 4. Who we are…<br /><ul><li>SRM is a network of professionals, experts in discovering opportunities, developing markets, and bringing solutions to business clients from all over the US.
  5. 5. Since 2003, we’ve brought together powerful insights, innovative strategy, and strong leadership to help create value for our clients. </li></ul>www.srmconsultants.net<br />
  6. 6. Who we are…<br /><ul><li>SRM is a network of professionals, experts in discovering opportunities, developing markets, and bringing solutions to business clients from all over the US.
  7. 7. Since 2003, we’ve brought together powerful insights, innovative strategy, and strong leadership to help create value for our clients.
  8. 8. With over 50 years combined experience, we know the pitfalls and hidden treasures in business so we can offer you the best possible value.</li></ul>www.srmconsultants.net<br />
  9. 9. What We Do…<br />Customer bases are just too large and diverse to provide a monolithic solution. <br />Understanding the wants and needs of distinct customer groups allows your company to bring more value to your markets. <br />We work to enhance the effectiveness of campaigns, increase ROI, and expand market share.<br />www.srmconsultants.net<br />
  10. 10. What We Do…<br />Identifying what customers see as “valuable” can greatly impact a marketing campaign’s success. <br />We provide clients with an array of insights for all facets of marketing, branding, development, and implementation.<br />Providing these disciplines gives clients the opportunity to focus their tactics and grow their business.<br />www.srmconsultants.net<br />
  11. 11. What We Do…<br />Penetrating market noise with products that exceed customer needs is the essence of marketing. <br />Using a variety of choice-based analytics, we help clients pinpoint opportunities, product features, pricing, market challenges, and delivery channels. <br />This creates the competitive advantage and provides solutions our clients need to ensure future success.<br />www.srmconsultants.net<br />
  12. 12. How We Meet Your Needs…<br />We employ a three stage strategic process for revealing insights that drive marketing value creation. The model below reveals each step of the plan:<br />Architect the Framework<br />A series of interviews with key internal and external constituents who impact the market, including customers, C-level leadership and partners.<br />Create a theoretical framework on which we clarify the consumer value proposition. <br />
  13. 13. How We Meet Your Needs…<br />We employ a three stage strategic process for revealing insights that drive marketing value creation. The model below reveals each step of the plan:<br />Create the value proposition<br />An extensive analysis of all the relevant primary and secondary economic, political, demographic, competitive, market and environmental data that impacts the business landscape.<br />Architect the Framework<br />A series of interviews with key internal and external constituents who impact the market, including customers, C-level leadership and partners.<br />Hypothesize the customer value proposition, then using choice-based research modeling techniques create and field the data cultivation instrument.<br />Create a theoretical framework on which we clarify the consumer value proposition. <br />
  14. 14. How We Meet Your Needs…<br />We employ a three stage strategic process for revealing insights that drive marketing value creation. The model below reveals each step of the plan:<br />Create the value proposition<br />An extensive analysis of all the relevant primary and secondary economic, political, demographic, competitive, market and environmental data that impacts the business landscape.<br />Architect the Framework<br />A series of interviews with key internal and external constituents who impact the market, including customers, C-level leadership and partners.<br />Validate the proposition<br />Examine all the collected data and search for insights that yield unique critical success factors which will garner the client a strategic competitive advantage. <br />Authenticate the business requirements for fulfilling the value creation as well as communicating the results.<br />Hypothesize the customer value proposition, then using choice-based research modeling techniques create and field the data cultivation instrument.<br />Create a theoretical framework on which we clarify the consumer value proposition. <br />
  15. 15. Why You Need SRM…Strategy<br />Gone are the days when the only market development tools you needed were cardboard, a marker, and a lot of faith. <br />Today, your customers demand a pro-active relationship from you and finding that next great opportunity is your top priority. <br />You need a business partner who thinks in three dimensions about your customers, understands your market, and finds solutions that are not only accessible, but actionable and profitable.<br />www.srmconsultants.net<br />
  16. 16. Why You Need SRM…Insight<br />Data is the fuel that drives your plans for the future. However, data without context and precise interpretation is destined to sit on a shelf, gathering dust. <br />You need experts who know how to bring a professional perception to these findings. You need professionals who can not only crunch the numbers, but elucidate the results in such a way that it bring meaningful insight to your company and your future.<br />www.srmconsultants.net<br />
  17. 17. Why You Need SRM…Leadership<br />All too often, consultants promise a long-term a relationship, only to “data dump and ditch” you, just when you need their knowledge the most. <br />Just as you are a leader for your company, you also need leaders who stand by their analytical interpretations and believe that your success is the most important goal moving forward.<br />www.srmconsultants.net<br />
  18. 18. You need strategy, not tactics. <br />You need insight, not data and tables. <br />You need leaders, not followers. <br />You need SRM Consultants.<br />www.srmconsultants.net<br />
  19. 19. Areas of Expertise<br /><ul><li>Market Research
  20. 20. Strategic Planning
  21. 21. International Business
  22. 22. Value Proposition Development
  23. 23. Customer Enhancement
  24. 24. Market Development</li></ul>www.srmconsultants.net<br />
  25. 25. www.srmconsultants.net<br />

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