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Oglivy Presentation Transcript

  • 1. Firm thatO creates new promotional ideas,O designs print, radio, television, and internet advertisements, books advertisement space and time, plans and conducts advertising campaigns,O commissions research and surveys, and provides other such services that help a client in entering and succeeding in a chosen market
  • 2. HistoryO In 1948, David Ogilvy founded the agencyO Starting with no clients and a staff of two,.O Today it has more than 450 offices in 169 cities.O 16000 employees world wideO It serves the fortune 500 companies including CISCO,COKE,FORD,GILLETTE,KODAK,UNILEVER, AMERICAN EXPRESS , Yahoo , Johnson & Johnson , IBM
  • 3. O CEO : Cheryl GiovannoniO Executive Art Director : Brain Cooper
  • 4. o 1st Advertising agency in Indiao Started in 1980 with one client – Vimalo A subsidiary of WPP Groupo Global revenues US$ 4.9 billiono Offices in India - New Delhi, Kolkata, Mumbai, Hyderabad
  • 5. List of major clientsAddidas 2007Americsn Express 1962Amway 2009British Gas 2008BP 1999Coca Cola 2001Motorola 2000Nestle 1956Bharati Airtel 2010
  • 6. O 2012: rated Best Agency for Career Advancement of Multicultural ProfessionalsO 2010:Won 57 medala in annual Cannes Lion international festivalSO 2009:Named Asia Pacific network of the year in the asia pacific awardsO 2008:Workforce Diversity Award (Ogilvy New York)O 2002:Leader of the Year Award: Miller Brewing Co. - Switcharoo
  • 7. O Manpower who are creative and innovativeO Global PresenceO Brand value
  • 8. Discovery Strategy & Planning Execution
  • 9.  Dabbu – lal Stories of tata Sky Kfc Indian Thadka parle G ROKO AMT TOKO MAT http://www.campaignindia.in/Video/327755,pa rle-g-takes-the-movement-route-to-create-kal- ke-genius.aspx Age no bar for Cadbury Gems, or its Surprise toys Ogilvy creates new initiative in support of CPAA
  • 10. AnalysisO Focus on happinessO RelationshipsO NaturalO Work for social cause