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  • 1. Please find attached Home Page design for our website. This incorporates best practicesincluding SEO, Usability and higher Conversion. I have provided several placeholders on thepage. Once you go thru we could have a discussion regarding this. Also, we need thefollowing from SSU to move forward. 1. The five streams under SSU: What are we going to call them – schools (or) colleges MBA FMS /Faculty of Performing Art/Faculty of Yoga And Naturopathy/Governance/Doctorate. 2. One page write-up about each of these streams. From the home page we will have links to take the visitors there
  • 2. MBA in General Management Faculty of Management Studies, Sri Sri UniversityGeneral Management Programme:This programme offered by Sri Sri University is 2 years MBA programme in general management.This programme is designed to create and nurture future generation leaders with a perfect blend ofboth leadership skills and moral values.The course is carefully designed to offer both the management teachings as well as ethical andmoral values which are incorporated in the course curriculum. The diversity of programs at theFaculty of Management Studies creates an environment where students and faculty from variedbackgrounds will be given a platform to network with each other by sharing ideas and perspectives.One of the most influential parts of any MBA course at SSU-FMS is getting advice from executives inthe industry, as entire AOL community brimming with industry chieftains and high priests of businessworld, is ready to better the world around them with such gifts of wisdom.The MBA program is spread over a total of 23 weeks. Each student will also undergo a two monthsinternship period. Students will undergo a rigorous academic calendar interspersed with generalleadership modules comprising of Art of Living Programmes, Soft Skills Training and Conferences, inbetween the terms.Pedagogy:Sri Sri University incorporates a variety of teaching methods involving both lectures blended withpractical applications. University follows case based teachings to bring in the corporate dynamics toclass room teaching. The Course curriculum for General management is framed as per internationalstandards. Students will walkthrough live simulations, demos, business games, seminars, role plays,group discussions, and project work to develop analytical, conceptual and decision making skillswhich will enable students to not only face the future business challenges but also will help them togrow as better individual but contributing to the society at large. Evaluations process at Sri Sriuniversity is both flexible and has academic rigor which is done through series of tests, surprisequizzes, assignment, case study presentations, live project presentations and other assessmentsmethod which are used to bring in the best out from the students both from academics and practicalview point. Total Credits required to complete the MBA-General Management is 60. Of the 60credits 35 are Academic Credits and 25 are Non-academic Credits. Summer Project in Trimester IVand Capstone Project in Trimester in VIII are non-pedagogical academic trimesters.
  • 3. MBA in Entrepreneurship 2012-14, Faculty of Management Studies, Sri Sri UniversityBackgroundThe Commission of the European Communities 2003 has noted that entrepreneurial spirit isthe asset responsible for creating employment, competitiveness and the potential to exploitany sector or business. Schumpeter defines an entrepreneur, “is a person who is willing andable to convert a new idea or invention into a successful innovation. Entrepreneurship is thecapacity to develop ideas, the process to arrange resources required to exploit opportunities inthe market place, to create opportunities and to achieve success with them. Innovation, theacceptance of change and risk, the mobilization of resources and the tapping of opportunitiesare just some of the factors involved in creating a competitive or sustainable enterprise.Entrepreneurship ranges in scale from single projects to major undertakings creating manyjob opportunities. Many "high value" entrepreneurial ventures seek venture capital or seedmoney in order to raise capital to build the business. Many kinds of organizations now existto support would-be entrepreneurs including specialized government agencies, businessincubators, science parks, and various NGOs. In more recent times, the term entrepreneurshiphas been extended in the form of social entrepreneurship, political entrepreneurship, orknowledge entrepreneurship. Nevertheless, the indices for enterprise creation in India are lowin compare to other developing countries owing to its institutional and infrastructuralarrangement, leadership and managerial risk taking ability, trade policies, gender relatedissues, transparency and accountability. In order to fill this gap, the core curriculum of Sri SriUniversity (SSU) SSU MBA in Entrepreneurship is designed to give students an in-depthmastery of the academic disciplines and applied functional areas necessary to every businessleader‟s success.PEDAGOGYMBA in Entrepreneurship is targeted at those individuals who wish to learn more about theact of identifying a business opportunity and turn opportunity into viable organizations thatcreate value, and empowers students to develop their own approaches, guidelines, and skillsfor being entrepreneurial managers. The MBA in Entrepreneurship Program of SSU wouldfacilitate valuable teaching, training, case analysis, industrial exposure, lived experiencesharing and presentation require to enhance knowledge in establishing and running abusiness. Taught by both full-time professors and practitioners, the core leaves students withmore than just practical knowledge; case-based lessons and collaborative learning modelstrain students to analyse, decide, and lead. Total Credits required to complete the MBA inEntrepreneurship is 60. Of the 60 credits 35 are Academic Credits and 25 are Non-academicCredits. Summer Project in Trimester IV and Capstone Project in Trimester in VIII are non-pedagogical academic trimesters.
  • 4. Industry Outreach InitiativesCorporate academics relationship is an important element since it can provide the necessaryskills and knowledge to the students. There have been significant current developmentssince it was realised that such tie ups and partnerships are required which will benefit bothin the long run. Management students are the prospective managers and leaders and thisrequires them to align their thoughts in that line. This can happen only if students are awareabout the latest trends and dynamics in the industry. As future leaders there is no betterway to learn than from the leaders themselves.Industry outreach initiative at Sri Sri University is designed keeping in mind the need to havea close network between the industry and academic institutes. Students at Faculty ofManagement studies of Sri Sri University are frequently taken through sessions where theyget a chance to interact and learn from corporate leaders. The invited leaders are frommultiple streams and subjects and speak on the latest trends and developments in theindustry. Some of these leaders are also specifically chosen and invited to speak on a topicwhich are of special interests. Such sessions from the corporate also help in bridging the gapwhich usually exists in management students who are new to the corporate world. Having arealistic understanding about the corporate world helps in providing better managementeducation, this will generate future potentials leaders who are better equipped to face thecorporate challenges.
  • 5. 1 FACULTY OF PERFORMING ARTS1.1 INTRODUCTION India has a very rich and glorious tradition of “Performing Arts” , consisting of Theatre, Dance, Acting, and Music. Performing Arts is an expression of life involving the body as well as the emotions. From time immemorial “Fine and Performing Arts” have always played an integral part in the growth and development of the human intellect, across cultures, across continents, and across time itself. Dance, Art, Music & Drama have been a part of mankind from the very advent of civilization. These Arts are everywhere in our present day lives, adding depth and dimension to our environment.All Indian classical arts forms anchored are on deep spirituality. According to Hindumythology towards the end of Tretayuga, people were leading an immorial life. AlthoughBrahma had gifted manking, the four Vedas, they were not able to follow it due to lack ofdiscipline. So Brahma decided to create the fifth Veda- it called “Natya Veda”, in which theprocess of doing becomes effortless and joyful. The basis for Indian music is a combination ofthree art forms – Vocal; and Instrumental music, along with Dance, and these three combined is,collectively known as” Sangeet “. Natyashastra is considered to be the treatise for the Indianclassical dance.1.1VISION& MISSION1.1VISION (put here our art of living dance photo and world dance day photo)To impart holistic, value-integrated education that develops visionary thinkers with the socialconsciousness to lead societal, cultural and economic change.1.1MISSION (put here also art of living cultural photo)To equip students to achieve the highest levels of professional ability in a learning atmosphere that fosters universal human values.To create centres‟ of excellence for knowledge, education, training and research in arts, commerce, science, technology, media, healthcare, business, and other fields of study.To provide a resource centre based in Odisha that provides the opportunity to learn, • teach, research with relevance to the needs of the economy at local, national and international level. To Learn, Lead and Serve.
  • 6. 3. Courses offered and their corresponding details C MBA in General Management Faculty of Management Studies, Sri Sri UniversityGeneral Management Programme:This programme offered by Sri Sri University is 2 years MBA programme in generalmanagement. This programme is designed to create and nurture future generation leaderswith a perfect blend of both leadership skills and moral values.The course is carefully designed to offer both the management teachings as well as ethicaland moral values which are incorporated in the course curriculum. The diversity ofprograms at the Faculty of Management Studies creates an environment where studentsand faculty from varied backgrounds will be given a platform to network with each other bysharing ideas and perspectives. One of the most influential parts of any MBA course at SSU-FMS is getting advice from executives in the industry, as entire AOL community brimmingwith industry chieftains and high priests of business world, is ready to better the worldaround them with such gifts of wisdom.The MBA program is spread over a total of 23 weeks. Each student will also undergo a twomonths internship period. Students will undergo a rigorous academic calendar interspersedwith general leadership modules comprising of Art of Living Programmes, Soft Skills Trainingand Conferences, in between the terms.Pedagogy:Sri Sri University incorporates a variety of teaching methods involving both lectures blendedwith practical applications. University follows case based teachings to bring in the corporatedynamics to class room teaching. The Course curriculum for General management is framedas per international standards. Students will walkthrough live simulations, demos, businessgames, seminars, role plays, group discussions, and project work to develop analytical,conceptual and decision making skills which will enable students to not only face the futurebusiness challenges but also will help them to grow as better individual but contributing tothe society at large. Evaluations process at Sri Sri university is both flexible and has academicrigor which is done through series of tests, surprise quizzes, assignment, case studypresentations, live project presentations and other assessments method which are used tobring in the best out from the students both from academics and practical view point. Total
  • 7. Credits required to complete the MBA-General Management is 60. Of the 60 credits 35 areAcademic Credits and 25 are Non-academic Credits. Summer Project in Trimester IV andCapstone Project in Trimester in VIII are non-pedagogical academic trimesters.MBA – General Management Total No of Trimesters 8 Total No. of Courses 35 (each course is of 1 credit) Total No. of Field Projects 2 Duration of a Classroom Session 90 minutes Total no of Sessions per course 20 sessions for 1 credit Maximum No. of Courses per Trimester 7 Credit Courses 1 Credit courseUl MBA in Agribusiness Management Faculty of Management Studies, Sri Sri UniversityBackgroundThe term agribusiness refers to various businesses those involved in food production,including farming, seed supply, agrichemicals, farm machinery, wholesale, distribution,processing, marketing and retail sales. Agribusiness Industry works on various levelsprimarily from growing of crops, vegetables, seeds, animal production, livestock production,aquaculture, Fishery, herbal and flower products etc. The second level of agribusiness isprocessing of crops, seeds, herbs, meat, milk and other agri and allied processed foods. Thethird level on which this Industry operates is packaging and branding of these products usinglatest technology and selling/serving to the final consumers. Agriculture has now beenplaying a vital role in the economic growth of developing countries including the growingindustrialization and its importance has increased agri-products in the several-folds. In India amajor portion of our country GDP comes from agriculture sector which also employ 65percent of the Indian population (especially rural women) employing over 600 million people(more than Europes population), in various roles as farmers, marginal farmers, land lessfarmers and labourers. Moreover, now, the food and food-products import-export policiesalso play important role in the overall development of any country and the world as a whole.Indian model of green revolution contributed to the agriculture sector that entered into ahuge transitional phase with historically rapid growth trend after 2002. While strongtechnology base R&D was central, the collective work of the scientists, extensionfunctionaries, policy makers, the political system and above all the farmers is the core. Thiswas a team effort spearheaded by C. Subramanian, Norman Borlaug, B.P. Pal and M.S.Swaminathan. „Operation Flood‟ by the National Dairy Development Board in 1970 underthe Chairmanship of Dr. Varghese Kurien has transformed India into the largest producer ofmilk and contributed significantly to the country‟s growth trajectory. Government of India,State Government, various Agriculture Institutions, banks and Agribusiness organizations arealso seriously replication such methods and encouraging the sector towards shiftingagriculture into a market oriented and viable business venture.Developing countries have less resource to invest in long-term adaptive capacity of farmerssuch as public awareness, liquid financial markets and well-built institutional network to
  • 8. increase resilience to climate change and help mitigate critical temperature thresholds andweather extremes. Further, land resources are shrinking, area under agriculture is reducingsharply, water resources are depleting and polluting at a fast pace. Thus in a globallycompetitive world, bringing into forefront the critical thinking, insightfulness and creativesolution are important for addressing the challenges of our times and competitive advantage.Agribusiness must be a means to improve the wellbeing of the marginal farmers, landlesslabourers and women through value addition, creation of competitive agribusinessenterprises, technology innovation, commercialization and inventing local solution as “fit forall size”. The Founder and Chairperson of MS Swaminathan Research Foundation, PadmaShri (Dr.) M. S. Swaminathan is the board of advisors of Sri Sri University. Dr.Swaminathanperceives that educated young people will take to farming and farm related enterprises only ifagriculture becomes intellectually stimulating and economically rewarding by means ofpartnership with private players and entrepreneur.Keeping this view in backdrop, MBA Program in Agri-Business Management (ABM) of SriSri University becomes a timely initiative. The course curriculum of ABM is designed to givestudents an in-depth mastery of the academic disciplines and applied functional areasnecessary to every agri-business leader‟s success. The unique needs of agribusinessprofessionals are comprise of knowledge and skills in elements of agriculture sector policyissues, technology, marketing, financeand. Further, the complex interplay among primaryproducers of agri-food products, small business entrepreneurship, traders and other marketintermediaries in the value chain. The objectives of MBA in ABM are as below: To create awareness among the students the scope and prospect of sustainable Agribusiness of any size in India; To train students the principles and practices of agricultural production, value addition, systematic marketing, food supply chain, global trends and future challenges; To collaborate with reputed agriculture institutions and organizations in India and abroad, successful agri-entrepreneur and various Government agencies enabling summer internship and capstan project for students and acquire knowledge through training and exposure; To create a new breed of agribusiness professionals needed to manage the transformation of rural economy and contribution of the agribusiness in developing economies; To enhance the sustainability and capability of agricultural enterprises by providing trained students with knowledge of international standards on food safety, traceability of food products, local and global trade policies; To create a platform to motivate and provide systematic guidance to the prospective students to realize their dream as Agripreneurs.PEDAGOGYMBA in Agribusiness Management of SSU would facilitate valuable teaching, training, caseanalysis, industrial exposure, lived experience sharing and presentation require to enhanceknowledge and exposure. Taught by both full-time professors and practitioners, the coreleaves students with more than just practical knowledge; case-based lessons and collaborativelearning models those would train students to analyse, decide, and lead. Total Creditsrequired to complete the MBA-Agribusiness Program is 60. Of the 60 credits 35 areAcademic Credits and 25 are Non-academic Credits. Summer Project in Trimester IV andCapstone Project in Trimester in VIII are non-pedagogical academic trimesters.
  • 9. MBA – Agribusiness ManagementTotal No of Trimesters 8Total No. of Courses 35 (each course is of 1 credit)Total No. of Field projects 2Duration of a Classroom Session 90 minutesTotal no of Sessions per course 20 sessions for 1 creditMaximum No. of Courses per Trimester 7Credit Course 1 Credit course MBA in Entrepreneurship 2013-15, Faculty of Management Studies, Sri Sri UniversityBackgroundThe Commission of the European Communities 2003 has noted that entrepreneurial spirit is the assetresponsible for creating employment, competitiveness and the potential to exploit any sector orbusiness. Schumpeter defines an entrepreneur, “is a person who is willing and able to convert a newidea or inventioninto a successful innovation. Entrepreneurship is the capacity to develop ideas, theprocess to arrange resources required to exploit opportunities in the market place, to createopportunities and to achieve success with them. Innovation, the acceptance of change and risk, themobilization of resources and the tapping of opportunities are just some of the factors involved increating a competitive or sustainable enterprise.Entrepreneurship ranges in scale from single projects to major undertakings creating manyjob opportunities. Many "high value" entrepreneurial ventures seek venture capital or seedmoney in order to raise capital to build the business. Many kinds of organizations now existto support would-be entrepreneurs including specialized government agencies, businessincubators, science parks, and various NGOs. In more recent times, the term entrepreneurshiphas been extended in the form of social entrepreneurship, political entrepreneurship, orknowledge entrepreneurship. Nevertheless, the indices for enterprise creation in India are lowin compare to other developing countries owing to its institutional and infrastructuralarrangement, leadership and managerial risk taking ability, trade policies, gender relatedissues, transparency and accountability. In order to fill this gap, the core curriculum of Sri SriUniversity (SSU) SSU MBA in Entrepreneurship is designed to give students an in-depthmastery of the academic disciplines and applied functional areas necessary to every businessleader‟s success.PEDAGOGYMBA in Entrepreneurship is targeted at those individuals who wish to learn more about theact of identifying a business opportunity and turn opportunity into viable organizations thatcreate value, and empowers students to develop their own approaches, guidelines, and skillsfor being entrepreneurial managers. The MBA in Entrepreneurship Program of SSU wouldfacilitate valuable teaching, training, case analysis, industrial exposure, lived experiencesharing and presentation require to enhance knowledge in establishing and running abusiness. Taught by both full-time professors and practitioners, the core leaves students withmore than just practical knowledge; case-based lessons and collaborative learning modelstrain students to analyse, decide, and lead. Total Credits required to complete the MBA inEntrepreneurship is 60. Of the 60 credits 35 are Academic Credits and 25 are Non-academic
  • 10. Credits. Summer Project in Trimester IV and Capstone Project in Trimester in VIII are non-pedagogical academic trimesters.MBA - Entrepreneurship Total No of Trimesters 8 Total No. of Courses 35 (each course is of 1 credit) Total No. of Field Projects 2 Duration of a Classroom Session 90 minutes Total no of Sessions per course 20 sessions for 1 credit Maximum No. of Courses per Trimester 7 Credit Courses 1 Credit course YOGA & NATUROPAHTY Will send tomorrow 4. A 3 or 4 line write up on what SSUs vision is (Refer the Home page; there is a placeholder for this. I have titled this as Creating Responsible Leaders. If it is ok, we could go ahead with that otherwise suggest a title)VISION: TO IMPART HOLISTIC, VALUE-INTEGRATED EDUCATION THAT DEVELOPS VISIONARYTHINKERS WITH THE SOCIAL - CONSCIOUSNESS TO LEAD SOCIETAL AND ECONOMICCHANGE.Find below suggestive tag lines which can go for the FMS banner: The theme of the tag lineis on values and management education. 1)."Values based management education" 2)."Developing the next generation leaders"3)."School for the next generation leaders" 4)."Value based next generation leaders " 5. Kindly develop few more and finalize taking the views and suggestions of larger audience which can be shared to Leadinglights as per the mail below.A good video of our VC sir. Whatever is there on the youtube are not of good quality. Weneed a fantastic video where our VC sir talks about what his vision for this university isShriDineshji will provide through Mr Abhiram
  • 11. 6. We need all the professional write-ups of our VC sir published after he took over SSU. We want to collate them on a blog and give a link from our home page to that. Also, we want to connect VC sirs Twitter A/c Will send shortly7. Our Gurujis video. I request Dinesh to suggest an appropriate one apart from providing 3 or 4 lines for the for this placeholder (Attached 2 videos)8. We need finalised Prospectus. We need - 1) soft copy for Online Viewing, 2) PDF for download & 3) Details of pricing and payment models etc for Online Ordering of Prospectus (making it easy for people) Propectus will take another weeks timeie by 20th October9. I have provided a placeholder for Awards as I heard someone talking about an Award received by SSU within such a short time. Please share the details of the same Will send by Monday10. News so far – please provide us Will send by Monday11. Events – Right from the inauguration to every other function that happened in SSU - including visits by prominent people from Industries for guest lectures etc – please provide whatever details possible Will send by Monday12. Photos. We need authentic photographs…tons of them. It is better to have our own original photographs for the main banner, Creating Responsible Leaders space and the five schools. Will send by Monday13. I thought of few taglines for the banner – 1) " COME.. EXPERIENCE LEADERSHIP" 2) "DONT JUST GRADUATE… BECOME A LEADER 3) "ARE YOU READY TO BECOME A LEADER" 4) "DARE TO LOOK BEYOND BOOKS ? ". I am looking for more suggestions, please throw few tons of this as well.
  • 12. 1.Puts you on the fast track to leadership.2. Take your leadership abilities to thenext level.3. 14. Any suggestions for the Useful Links section is also welcome 15. Prasanna will send another separate mail regarding the technical side requirements.