INDUSTRY: MANUFACTURING AND DESIGNING SPORTSWEAR AND SPORTS
FOUNDED: JANUARY 1964 AS BLUE RIBBON SPORTS, CAME TO BE KNOWN AS
NIKE, INC. IN 1978
FOUNDERS: WILLIAM J. “BILL” BOWERMAN AND PHILIP H. KNIGHT
HEADQUARTERS: WASHINGTON COUNTY, OREGON,UNITED STATES (NEAR
KEY PEOPLE: PHILIP H. KNIGHT (CHAIRMAN) AND MARK PARKER ( C.E.O. AND
PRODUCTS: ATHLETIC SHOES, APPARELS, SPORTS EQUIPMENT AND ACCESSORIES
REVENUE: US$ 19.2 BILLION
TOTAL ASSETS: US$13.2 BILLION
TOTAL EQUITY: US$ 8.69 BILLION
EMPLOYEE STRENGTH: 34400 (‘2010)
ORIGIALLY KNOWN AS BLUE RIBBON SPORTS(BRS), WAS FOUNDED BY UNIVERSITY
OF OREGON TRACK ATHLETE PHILIP KNIGHT AND HIS COACH BILL BOWERMAN IN
INITIALLY OPERATED AS A DISTRIBUTOR OF JAPANESE SHOEMAKER ONITSUKA
IN 1966 BRS OPENED ITS 1ST RETAIL STORE IN CALIFORNIA.
BY 1971 BRS-ONITSUKA TIGER RELATINSHIP ENDED.
BRS USED SWOOSH IN 1971 AND WAS REGISTERED WITH THE U.S. PATENT AND
TRADEMARK OFFICE ON JAN 22, 1974.
THE FIRST SHOE TO CARRY THIS DESIGN THAT WAS SOLD TO THE PUBLIC WAS A
SOCCER SHOE NAMED “NIKE” WHICH WAS RELEASED IN 1971.
IN FEB 1972 BRS INTRODUCED ITS 1ST LINE OF NIKE SHOES WITH THE NAME “NIKE”
DERIVED FROM THE GREEK GODDESS OF VICTORY.
IN 1978 BRS, INC. OFFICIALLY RENAMED ITSELF AS NIKE, INC.
1ST PROFESSIONAL ATHLETE TO BE SPONSORED BY NIKE WAS ILIE NASTASE.
BY 1980 NIKE HAD REACHED A 50% MARKET SHARE IN THE U.S. ATHELETIC SHOE
MARKET AND THE COMPANY WENT PUBLIC THAT YEAR.
to be continued……
NIKE’S 1ST NATIONAL TELEVISION COMMERCIALS RAN IN OCTOBER 1982, DURING
THE BROADCAST OF THE NEW YORK MAATHON.
THE FAMOUS SLOGAN FOR NIKE… “JUST DO IT” WAS COINED IN 1988.
20,000 retail accounts throughout the U.
S. using independent distributors and also
has contracts with 110 other countries
Also has agreements with Internet
companies and subsidiaries
Operates within the sports footwear and
Originally designing and producing
running shoes, their portfolio has
broadened to include a wide range of
sports and leisure wear. This is all
endorsed by top sporting personalities
They design, develop, and market high quality active
sports apparel, equipment, and accessory products
Nike distributes one new shoe style every single day
Nike’s critical factors for success are maintaining current
standards, closer working relationships, and retaining
customer loyalty by guaranteed standard of product
Their products are made for men, women, and children of
The company presently sells roughly 300 models of
athletic shoes in 900 styles for 25 different sports.
Nike's target market for their shoes is males and females
between 18 and 35 years old.
NIKE IS FACING
HYPERCOMPETITION FROM QUITE A
FEW FIRMS BOTH DOMESTICALLY
THE MAIN FIRMS ARE REEBOK,
ADIDAS, FILA, PUMA, TAYLOR MADE,
CONVERSE, NEW BALANCE, ETC.
IN THE DOMESTIC MARKET (i.e.
U.S.) NIKE IS THE INDUSTRY LEADER
WITH 47% MARKET SHARE,
FOLLOWED BY REEBOK, A DISTANT
2ND WITH 16% AND ADIDAS WITH
NIKE IS THE LARGEST SELLER OF
ATHLETIC FOOTWEAR AND APPAREL
WORLDWIDE BY SALES.
MANY OF NIKE’S MANUFACTURING PROCESSES NEGATIVELY
CONTRIBUTE TO THE ENVIRONMENT.
ITS EXPANDING INDUSTRY IS LEADING TO ACUTE WATER
DEFICIT,CLIMATE CHANGE, POLLUTION, EXCESSIVE FUEL AND RAW
NIKE IS TRYING HARD TO COUNTERACT THESE DIFFICULTIES.
CURRENTLY NIKE IS AMONG THE TP 3 CLIMATE-FRIENDLY
NIKE STARTED THE NIKE GRIND PROGRAM WHICH CLOSES THE
NIKE ALSO STARTED RE-USE-A-SHOE PROGRAM IN 1993 FOR
RECYLCLING AND REUSING USED SHOES.
THE MATERIAL THAT IS CREATED FROM RECYCLED SHOESS IS OFTEN
USED TO CREATE SPORTS SURFACES LIKE BASKETBALL COURTS,
RUNNING TRACKS, PLAYGROUNDS, ETC.
THE NIKEBIZ.COM AND NIKE.COM ARE THE WEBSITES OF
NIKE.COM IS RELATED TO DIFFERENT SPORTS
NIKEBIZ.COM IS THE OFFICIAL WEBSITE OF NIKE, INC.
IT FEATURES COMPANY OVERVIEW, CAREER,INVESTORS,
MEDIA, CSR, CUSTOMER SERVICE, CONTACT DETAILS,FAQS
IN THE LEFT PART. IT ALSO CONTAINS DETAILED UPDATESS,
STORE LOCATOR AND BLOG OPTIONS ARE ALSO THERE IN
SEARCH OPTION IS THERE IN BOTH THE SITES.