Eastman kodak company : Funtime Case

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  • Transcript of "Eastman kodak company : Funtime Case"

    1. 1. 20 22 28 16 13 0 5 10 15 20 25 30 Less than 5 rolls between 5 to 9 rolls between 10 to 15 rolls between 16 to 25 rolls more than 25 rolls %OFHOUSEHOLDS RANGE PHOTOFILM PURCHASE BY HOUSEHOLD
    2. 2. 70% 11% 4% 10% 5% MARKET SHARE IN 1993 KODAK FUJI POLAROID PRIVATE LABEL OTHERS
    3. 3. 1. 0 100 200 300 400 500 600 700 1993 1992 1991 1990 1989 670 657 643 631 618 469 455 469 KODAK GROWTH WITH MARKET market kodak
    4. 4. PHOTOFILM BRANDS QUALITY SCORES (100) Polaroid High Definition 95 Fujicolor Super G 94 Kodak Gold Plus 93 Konica Super SR 93 Kodak Ektar 92 3M Scotch Color 92
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