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Mobile Research


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Four important considerations for better mobile research

Four important considerations for better mobile research

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  • 1. Sri Putrevu Mobile Research
  • 2. touch sensitive body cover Tangible flexible touch screen Transitive Materials speech recognition liquid battery Programmable Reality What does ‘Future Mobile’ mean?
  • 3. Augmented Reality 1 Billion+ Mobile Web Users by 2010 Increase in smartphone screen sizes “8 In 10 Smartphone users frustrated by content” What is happening…
  • 4. “…Even the best mobile UIs tend to borrow too many conventions of interaction from the desktop, rather than creating a UI that is unique to mobile devices to keep both the context and task front and center.” Blue Flavor
  • 5. Phone Traditional UCD – user centered design Compass Email Calendar Music Research Design Evaluate GPS TV Internet Product (lets say a phone) with features People Organic Mobile UCD – user (context) centered design Still a Features Emotion Product? Research Design Evaluate Culture Behavior Consider now Future Paradigm Shift…
  • 6. Traditional UCD – user centered design Participatory, Ethnography, Interviews, Observations, Research Design Evaluate Questionnaires… Mobile UCD –user (context) centered design Will these methods work? Research Design Evaluate Should we invent new methods? “To discover what makes websites easy or difficult to use on mobile devices, we combined three usability methods” - Jacob Nielsen Traditional Methods…
  • 7. 4Pillar Framework • Where do you fall? • Select appropriate methodology • Identify ‘Primary’ context of use • Choose ‘User’ type Framework
  • 8. High Risk ($$$) Low Risk ($) High need to get it right the first time some iterations possible Need Idea Expectations lot of research some research some no research research Low Expectations some iterations possible Lot of iterations possible Have Idea Big Brands Small groups 1. Where do You Fall?
  • 9. High Risk ($$$) Low Risk ($) High Need Idea Expectations Triangulation… Rapid Ethnography… Simulated Lab Agile type development Data Logs… Low Expectations Have Idea Big Brands Small groups 2. Select Appropriate Methodology
  • 10. McCullough – Typologies of Situated Interaction • At Work • At Home • On the Town • On the Road 3. Identify Primary Context of Use
  • 11. There is the ‘Youth and Teen’, then… ‘Casual’ user ‘Repeat’ user ‘Urgent’ user 4. Choose User Type
  • 12. Recap… • Where do you fall? The amount of research to be done depends on investment, brand, and customer expectations. • Select appropriate methodology Goals should drive the research methodology. There is no one magical methodology that addresses all questions. • Identify ‘Primary’ context of use Design for one primary context and rest will fall in place. • Choose ‘User’ type Targeting the right user will immensely influence research data and the UI design that follows Bottom Line
  • 13. Thank You!