How to Maximize Engagement With Your Audience

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How to Maximize Engagement With Your Audience

  1. 1. THE SKOOL OF LIFE AND BLOGCAST FMSRINIVAS RAO @SKOOLOFLIFE
  2. 2. WHAT ISENGAGEMENT?
  3. 3. IDENTIFy yOuRCORE MESSAGE
  4. 4. Tell a compellingSTORy
  5. 5. FOCuS VALuE ON THE CREATION OF
  6. 6. CO-CREATE yOuR CONTENTWITH yOuRAuDIENCE
  7. 7. DON’T BE AFRAID TOTAKE RISKS!
  8. 8. A LIFETIME OF MEDIOCRITy IS A HIGHpRICE TO pAy FOR yOuR SAFETy TODD HENRy
  9. 9. 95%OF COMMuNICATION IS NON-VERBAL
  10. 10. A BLOG IS AMuLTI-FORMATpLATFORM
  11. 11. SHOWCASE yOuRHuMANITy
  12. 12. I WISH I COuLD puT THIS MORE ELOquENTLy BuT....yOuR pODCAST ROCKS My FACE SO HARD! ROGER LAWSON
  13. 13. Srini, your seriously messin’ with my ability to sleep.I’ve been spinning these damn interviews for twodays (and nights) straight. I’m about 10 episodesfrom the end of your current collection and I hearyour voice more than my wifes’...which is a nicechange of pace! Did I say that out loud?? ANONyMOuS By REquEST
  14. 14. RELATIONSHIpS ARE THE LIFEBLOOD OF THE BLOGOSpHERE
  15. 15. EVERy pLATFORM HAS VARyING LEVELS OFINTIMACy
  16. 16. EMERGING TALENTIS THE MOST uNDERVALuED ASSET ON THE SOCIAL WEB
  17. 17. THINK BEyOND BLOG THE LIFE OF yOuR
  18. 18. MAKE FRIENDS NOT FOLLOWERS
  19. 19. ANyTHING WORTH DOING REquIRES THECOuRAGE TO FAIL
  20. 20. EMBRACE yOuR CREATIVEpOTENTIAL
  21. 21. Srinivas - we met ages ago in Costa Rica. But I just wanted to express mygratitude towards you and your blog content, which I followed throughthe many months of my post-collegiate job search. My dream was to goand work in a business role in Moscow, one of the coolest cities in theworld. And there were so many times that I contemplated taking theeasy way out and getting a dead-end job in the uS, but I persisted, oftenusing your wise-words as inspiration. I have finally succeeded in landingthis perfect job and will be moving to Moscow in 2 weeks!
  22. 22. LEAVE THEM yOu FOuND THEM THAN WHEN BETTER
  23. 23. SLIDES DESIGNED By DAVID CRANDALL OF INOWpRESENT.COM

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