Wordpress Search Engine (SEO)

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SEO for Wordpess by Sri Nagubandi & John Shehata. Presented at Wordcamp Mid-Atlantic in Balitomore

SEO for Wordpess by Sri Nagubandi & John Shehata. Presented at Wordcamp Mid-Atlantic in Balitomore

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  • 1. WordPress SEO  John Shehata  Sr. Manager SEO, Advance Internet  john@john-shehata.com  Twitter @john_shehata  http://www.john-shehata.com  Sri Nagubandi  Director SEO, Rosetta  sri@srinagubandi.com  Twitter: @srinagubandi  http://www.srinagubandi.com
  • 2. Agenda  SEO Introduction  What is SEO / Why SEO  SEO Ranking Factors  Technical / On Page / Off Page / Other  SEO for WordPress  Page Layout / Source Code Optimization  Final Thoughts (J&S)  Things to Remember  Q&A
  • 3. SEO Intro
  • 4. What is SEO and Why? What is SEO?  Search Engine Optimization (SEO) is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. – SEOMOZ.com WHY SEO?  The majority of clicks from search engines are from natural search!
  • 5. The Keyword Competitive Landscape  Search Engine Optimization is not linear  Like Paid Search the Keyword/ Key Phrase that your competing for is an important factor.  Each keyword will require its own strategy and level of effort. Sri Nagubandi has little competition and should be easy to rank for. 5
  • 6. The Competitive Landscape WordPress is highly competitive and will require a longer consistent effort.
  • 7. SEO Ranking Factors
  • 8. SEO Ranking Factors  Keywords  Choose the right keywords that you can rank for  Technology  Code, etc.  Content  Optimize the most important elements, but write unique interesting content  Off-Site Promotion  Link Development, Get Links from Relevant Authoritative Site
  • 9. Technical The goal of Technical SEO is to remove roadblocks for Search Engine Spiders and make crawling and indexing your site easier.  Fast loading pages  Code validation  Broken links check  Proper redirects 301/302  404 pages checked  Sitemaps/ Robots.txt file updated
  • 10. On-Site/ On-Page  Optimize all pages, META Tags, etc  Review semantic structure on page templates  Keyword rich URLs  Update content and pages based on engine updates and changes
  • 11. Off-Site/ Link Development  Get links from relevant authorities sites!  Make sure that links have the right anchor text!  Ensure that internal links also spread value…  External links get authority to your site, internal links spread them  Don‟t use generic text like „click here‟, „view more‟, etc.. for either internal or external links
  • 12. SEO for WordPress
  • 13. Before you Start  Use your own domain name & host, don‟t use the free wordpress.com free URLs/ hosting  Enable friendly URLs  Redirect domain.com to www.domain.com and use www.domain.com in settings  Use robots.txt  Use a personal favicon  Create XML site maps (plugin), update it monthly  Add site to Google Webmaster Tools  Domain vs. sub-domain  Sub-domain can be treated as a separate domain  Update you tag line and include your most important keyword
  • 14. Title Tags  Place blog name at the end of the title, not at the beginning  Customize with additional keywords for display only on your home page  Override title tags w/ custom one (“SEO Title Tag” plugin)  Place important keywords in the beginning  Don‟t exceed 60 characters
  • 15. URLs  Rewrite to contain keywords, hyphens not underscores  301 redirect from yourblog.com to www.yourblog.com  Maintain legacy URLs even after switching blog platforms
  • 16. Internal Linking Architecture  Pages / Tags / Categories  Tag clouds & tag pages (e.g. UltimateTagWarrior plugin)  Related Posts (e.g. Contextual Related Posts plugin)  Top 10 posts  Next & Previous posts  Add Technorati tags to your posts (must claim your blog first)  Get onto bloggers‟ blogrolls
  • 17. Internal Linking Architecture Tags:  Consistent  Lower case  Plural  Names, events, organizations, subjects and locations  Don‟t use tags similar to your categories
  • 18. Optimize your Blog “Sticky” posts  Always appear at the top of the page  A way to add keyword-rich intro copy to a category page or tag page  e.g. Adhesive plugin Author profile pages & author links (for group blogs) Pings  Lets the feed search engines know you‟ve updated  pingomatic.com, pingoat.com, pings.ws, feedshot.com
  • 19. Internal Links Anchor text  Internally link back to old, relevant posts within the body of a blog post.  Don‟t use “here” or “previously” etc. as the anchor text!  Link Internally utilizing keywords you want the destination page to rank for  Don‟t use „permlink‟ as a text link, use the actual title
  • 20. Writing Your Blog Post  Keyword research (Know the search terms your audience uses)  Select 1 primary keyword and 2-4 secondary keywords  Place your primary keyword early in your headline  Use keywords early in your copy and throughout the post  Use keyword alternatives and variant formats (change word order, use long/short forms, use plural/singular, use semantic relevant keywords  Your posts should be 250 words at least  Always include an image  Image name should include a keyword  Use bolded sub-headlines  Use lists and indented quotes  Use internal links  Multi-Media Content: Images (Flickr), Videos (YouTube.com)  Use MORE tag to avoid content duplication
  • 21. Feeds  Feedburner (monetize, social, different format, stats)  Partial Text Feeds vs. Full Text Feeds  Number of items in feed (10 or more)  Propagate deep links that drive traffic and “search engine juice”  Allow separate feeds for each category
  • 22. Plugins  Google Sitemap Generator  Related posts  Customize the feed  handle 301s  manage META data  Social bookmarking & create tag clouds.  ReTweet This  Internal Links  SEO Title Tag www.netconcepts.com/seo- title-tag-plugin/
  • 23. Plugins  All in One SEO Pack  Paginated Comments  WP-PageNavi 2.31  WWW redirect  Please understand or consule someone about plugins that may conflict with each other and what exactly these plugins will do and wont do!
  • 24. Tools  RSS feed footer http://yoast.com/wordpress/rss- footer/  Pingomatic http://pingomatic.com  55 RSS directories http://www.dotsauce.com  Twitterfeed.com: post RSS to twitter automatically
  • 25. Keep the MOJO Going  Develop a mindset that the blog is not a project, it is part of the long-term marketing effort  Plan for continuity –personnel move and responsibilities change  Develop a long-term editorial battle plan to maintain quality  Develop editorial calendar  Join the conversation by writing posts that reference other blogs  Become a link hub, an authority site, by making your blog a real resource  Use your analytics to guide your editorial choices  Revisit your keyword list regularly  Quality is better than quantity (but quantity has a quality of its own)
  • 26. Keep the MOJO Going  Engage with your users  Reply to comments  Display most popular, most recent, most commented, etc  Publish a regular schedule of unique content: industry insights, interviews, conference coverage, surveys, blog reviews and blog tools, photos & video.
  • 27. Final Thoughts  SEO is a Process not a One Time Event
  • 28. Final Thoughts  Practice and Patience are Key!
  • 29. Final Thoughts  Keep up with Engine Changes! What worked last week may not be Search Engine friendly today!
  • 30. Final Thoughts  Link Development is as Important as Technical SEO or On-Page Optimization  Tell your friends  Link out to relevant and authoratitive content/ sites only  Get syndicated  Network OFFLINE
  • 31. Q&A  John Shehata  john@john-shehata.com  Twitter @john_shehata  http://www.john-shehata.com  Sri Nagubandi  sri@srinagubandi.com  Twitter: @srinagubandi  http://www.srinagubandi.com  Link to us! Please;-)