In-house SEO Common Hurdles & Key Success Factors Sri Nagubandi Twitter @srinagubandi Email: sri@srinagubandi.com
Common Hurdles
Education <ul><li>Every stakeholder should understand why SEO is important and the basics of SEO </li></ul><ul><li>Define ...
Technology <ul><li>Alignments of IT goals and SEO goals </li></ul><ul><li>Platform restrictions & limitations </li></ul><u...
Creative <ul><li>Lack of SEO involvement  throughout  the development lifecycle </li></ul><ul><li>Antiquated coding practi...
Key Success Factors
Build The Right Team <ul><li>Build the right team from Marketing, Technology, Creative, Legal & Management </li></ul><ul><...
Educate The Company <ul><li>SEO is a black box to most of your peers </li></ul><ul><li>Understanding SEO basics will engag...
Set Clear Goals <ul><li>Start small! </li></ul><ul><li>Show quick wins! </li></ul><ul><li>Build results month over month <...
Communicate & Sell Often <ul><li>SEO needs to be top of mind </li></ul><ul><li>Over communicate your success and needs </l...
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In House Seo Best Practice - Sri Nagubandi

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In House SEO Best Practices

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In House Seo Best Practice - Sri Nagubandi

  1. 1. In-house SEO Common Hurdles & Key Success Factors Sri Nagubandi Twitter @srinagubandi Email: sri@srinagubandi.com
  2. 2. Common Hurdles
  3. 3. Education <ul><li>Every stakeholder should understand why SEO is important and the basics of SEO </li></ul><ul><li>Define each stakeholder's role in the process </li></ul><ul><li>Education must happen on a quarterly basis to rekindle excitement and understanding </li></ul>
  4. 4. Technology <ul><li>Alignments of IT goals and SEO goals </li></ul><ul><li>Platform restrictions & limitations </li></ul><ul><li>Lack of resources </li></ul><ul><li>Resistant to change / protecting their turf </li></ul><ul><li>Third party vendors </li></ul>
  5. 5. Creative <ul><li>Lack of SEO involvement throughout the development lifecycle </li></ul><ul><li>Antiquated coding practices </li></ul><ul><li>SEO evolves and changes, but templates often do not </li></ul><ul><li>Usability and SEO go hand in hand </li></ul>
  6. 6. Key Success Factors
  7. 7. Build The Right Team <ul><li>Build the right team from Marketing, Technology, Creative, Legal & Management </li></ul><ul><li>Give your team the power to execute on change </li></ul><ul><li>Have a SEO champion with authority & respect in the organization </li></ul>
  8. 8. Educate The Company <ul><li>SEO is a black box to most of your peers </li></ul><ul><li>Understanding SEO basics will engage and drive action </li></ul><ul><li>Everyone at your company needs to play a part </li></ul>
  9. 9. Set Clear Goals <ul><li>Start small! </li></ul><ul><li>Show quick wins! </li></ul><ul><li>Build results month over month </li></ul><ul><li>Focus on what will have the greatest impact with the least effort first . </li></ul>
  10. 10. Communicate & Sell Often <ul><li>SEO needs to be top of mind </li></ul><ul><li>Over communicate your success and needs </li></ul><ul><li>Sell results and a vision of where SEO can take your company </li></ul>
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