In-house SEO Common Hurdles & Key Success Factors Sri Nagubandi Twitter @srinagubandi Email: sri@srinagubandi.com

Common Hurdles

Education Every stakeholder should understand why SEO is important and the basics of SEO Define each stakeholder's role in the process Education must happen on a quarterly basis to rekindle excitement and understanding

Every stakeholder should understand why SEO is important and the basics of SEO

Define each stakeholder's role in the process

Education must happen on a quarterly basis to rekindle excitement and understanding

Technology Alignments of IT goals and SEO goals Platform restrictions & limitations Lack of resources Resistant to change / protecting their turf Third party vendors

Alignments of IT goals and SEO goals

Platform restrictions & limitations

Lack of resources

Resistant to change / protecting their turf

Third party vendors

Creative Lack of SEO involvement throughout the development lifecycle Antiquated coding practices SEO evolves and changes, but templates often do not Usability and SEO go hand in hand

Lack of SEO involvement throughout the development lifecycle

Antiquated coding practices

SEO evolves and changes, but templates often do not

Usability and SEO go hand in hand

Key Success Factors

Build The Right Team Build the right team from Marketing, Technology, Creative, Legal & Management Give your team the power to execute on change Have a SEO champion with authority & respect in the organization

Build the right team from Marketing, Technology, Creative, Legal & Management

Give your team the power to execute on change

Have a SEO champion with authority & respect in the organization

Educate The Company SEO is a black box to most of your peers Understanding SEO basics will engage and drive action Everyone at your company needs to play a part

SEO is a black box to most of your peers

Understanding SEO basics will engage and drive action

Everyone at your company needs to play a part

Set Clear Goals Start small! Show quick wins! Build results month over month Focus on what will have the greatest impact with the least effort first .

Start small!

Show quick wins!

Build results month over month

Focus on what will have the greatest impact with the least effort first .

Communicate & Sell Often SEO needs to be top of mind Over communicate your success and needs Sell results and a vision of where SEO can take your company

SEO needs to be top of mind

Over communicate your success and needs

Sell results and a vision of where SEO can take your company