In House Seo Best Practice - Sri Nagubandi
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In House Seo Best Practice - Sri Nagubandi

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In House SEO Best Practices

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In House Seo Best Practice - Sri Nagubandi In House Seo Best Practice - Sri Nagubandi Presentation Transcript

  • In-house SEO Common Hurdles & Key Success Factors Sri Nagubandi Twitter @srinagubandi Email: sri@srinagubandi.com
  • Common Hurdles
  • Education
    • Every stakeholder should understand why SEO is important and the basics of SEO
    • Define each stakeholder's role in the process
    • Education must happen on a quarterly basis to rekindle excitement and understanding
  • Technology
    • Alignments of IT goals and SEO goals
    • Platform restrictions & limitations
    • Lack of resources
    • Resistant to change / protecting their turf
    • Third party vendors
  • Creative
    • Lack of SEO involvement throughout the development lifecycle
    • Antiquated coding practices
    • SEO evolves and changes, but templates often do not
    • Usability and SEO go hand in hand
  • Key Success Factors
  • Build The Right Team
    • Build the right team from Marketing, Technology, Creative, Legal & Management
    • Give your team the power to execute on change
    • Have a SEO champion with authority & respect in the organization
  • Educate The Company
    • SEO is a black box to most of your peers
    • Understanding SEO basics will engage and drive action
    • Everyone at your company needs to play a part
  • Set Clear Goals
    • Start small!
    • Show quick wins!
    • Build results month over month
    • Focus on what will have the greatest impact with the least effort first .
  • Communicate & Sell Often
    • SEO needs to be top of mind
    • Over communicate your success and needs
    • Sell results and a vision of where SEO can take your company