E Commerce Seo   Sri Nagubandi
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E Commerce Seo Sri Nagubandi

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Building a SEOE-Commerce Strategy for your ecommerce/shopping cart based on the size and the landscape of your site.

Building a SEOE-Commerce Strategy for your ecommerce/shopping cart based on the size and the landscape of your site.

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E Commerce Seo   Sri Nagubandi E Commerce Seo Sri Nagubandi Presentation Transcript

  • E-COMMERCE SEO
    • SRI NAGUBANDI
    • DIRECTOR SEO, ROSETTA
    • HTTP://WWW.SRINAGUBANDI.COM
    • [email_address]
    • TWITTER @ SRINAGUBANDI
    • The Platform
      • Ugly code
      • Ugly URLs
      • Lack of control
      • Templates that limits copy
      • Asset optimization (Images, Flash, Video)
    Challenges
    • Technical
      • Clean code
      • Natural language URLs
      • Good semantic structure
      • Small things will matter!
        • Canonical URLs
        • Redirects are 301
        • Navigation is not JS based
  • On-Site
      • Do the keyword research!
      • The basics
        • Custom title
        • H Tags with keywords
        • Real content written by people
        • Name and optimize the images for keywords
  • Off-Site
      • What are you doing to make it easier to link to your products?
      • Can people bookmark, share or email?
      • Do you allow reviews?
      • Do you twitter your new products and deals?
      • Ask for links from the manufactures and your partners
  • SEO TO SIZE
  • Small 1-100 Products 1-100 Products
      • Use a simple CMS platform that gives you control or static pages
      • Makes things simple
      • Everything should be optimized
      • Write content daily or weekly
      • Build content around what makes you special as a small business
  • Medium 100-1000 Products 100-1000 Products
      • Focus on the technical!
      • Optimize the main categories
      • Optimize the key products
      • Plan on daily or weekly product optimization
      • SEO Landing pages are the key to success
      • Focus on link development
      • Focus 1/3 of your time on link development
  • Large 1000+ Products 1000+ Products
      • Spend time and money on fixing the technical aspects of the platform!
      • Have a weekly, monthly on-site optimization plan
      • Build SEO landing pages weekly!
      • You must build links on a weekly basis
      • Make progress every week!
      • Focus on link development
      • Focus 1/3 of your time on link development
  • Final Thoughts
      • One site does not fit all!
      • Focus on what will make money and drive results
      • Have analytics that tracts conversion paths and reports revenue
      • Accomplish something on a weekly basis
      • Don’t forget link development
      • Focus on link development
      • Focus 1/3 of your time on link development
  • Questions? [email_address] TWITTER @ SRINAGUBAN DI