E Commerce Seo Sri Nagubandi

  • 1,239 views
Uploaded on

Building a SEOE-Commerce Strategy for your ecommerce/shopping cart based on the size and the landscape of your site.

Building a SEOE-Commerce Strategy for your ecommerce/shopping cart based on the size and the landscape of your site.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,239
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
48
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. E-COMMERCE SEO
    • SRI NAGUBANDI
    • DIRECTOR SEO, ROSETTA
    • HTTP://WWW.SRINAGUBANDI.COM
    • [email_address]
    • TWITTER @ SRINAGUBANDI
  • 2.
    • The Platform
      • Ugly code
      • Ugly URLs
      • Lack of control
      • Templates that limits copy
      • Asset optimization (Images, Flash, Video)
    Challenges
  • 3.
    • Technical
      • Clean code
      • Natural language URLs
      • Good semantic structure
      • Small things will matter!
        • Canonical URLs
        • Redirects are 301
        • Navigation is not JS based
  • 4. On-Site
      • Do the keyword research!
      • The basics
        • Custom title
        • H Tags with keywords
        • Real content written by people
        • Name and optimize the images for keywords
  • 5. Off-Site
      • What are you doing to make it easier to link to your products?
      • Can people bookmark, share or email?
      • Do you allow reviews?
      • Do you twitter your new products and deals?
      • Ask for links from the manufactures and your partners
  • 6. SEO TO SIZE
  • 7. Small 1-100 Products 1-100 Products
      • Use a simple CMS platform that gives you control or static pages
      • Makes things simple
      • Everything should be optimized
      • Write content daily or weekly
      • Build content around what makes you special as a small business
  • 8. Medium 100-1000 Products 100-1000 Products
      • Focus on the technical!
      • Optimize the main categories
      • Optimize the key products
      • Plan on daily or weekly product optimization
      • SEO Landing pages are the key to success
      • Focus on link development
      • Focus 1/3 of your time on link development
  • 9. Large 1000+ Products 1000+ Products
      • Spend time and money on fixing the technical aspects of the platform!
      • Have a weekly, monthly on-site optimization plan
      • Build SEO landing pages weekly!
      • You must build links on a weekly basis
      • Make progress every week!
      • Focus on link development
      • Focus 1/3 of your time on link development
  • 10. Final Thoughts
      • One site does not fit all!
      • Focus on what will make money and drive results
      • Have analytics that tracts conversion paths and reports revenue
      • Accomplish something on a weekly basis
      • Don’t forget link development
      • Focus on link development
      • Focus 1/3 of your time on link development
  • 11. Questions? [email_address] TWITTER @ SRINAGUBAN DI