E-COMMERCE SEO <ul><li>SRI NAGUBANDI </li></ul><ul><li>DIRECTOR SEO, ROSETTA </li></ul><ul><li>HTTP://WWW.SRINAGUBANDI.COM...
<ul><li>The Platform </li></ul><ul><ul><li>Ugly code </li></ul></ul><ul><ul><li>Ugly URLs </li></ul></ul><ul><ul><li>Lack ...
<ul><li>Technical </li></ul><ul><ul><li>Clean code </li></ul></ul><ul><ul><li>Natural language URLs </li></ul></ul><ul><ul...
On-Site <ul><ul><li>Do the keyword research! </li></ul></ul><ul><ul><li>The basics </li></ul></ul><ul><ul><ul><li>Custom t...
Off-Site <ul><ul><li>What are you doing to make it easier to link to your products? </li></ul></ul><ul><ul><li>Can people ...
SEO TO  SIZE
Small 1-100 Products 1-100 Products <ul><ul><li>Use a simple CMS platform that gives you control or static pages </li></ul...
Medium 100-1000 Products 100-1000 Products <ul><ul><li>Focus on the technical! </li></ul></ul><ul><ul><li>Optimize the mai...
Large 1000+ Products 1000+ Products <ul><ul><li>Spend time and money on fixing the technical aspects of the platform! </li...
Final Thoughts <ul><ul><li>One site does not fit all! </li></ul></ul><ul><ul><li>Focus on what will make money and drive r...
Questions? [email_address] TWITTER @ SRINAGUBAN DI
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E Commerce Seo Sri Nagubandi

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Building a SEOE-Commerce Strategy for your ecommerce/shopping cart based on the size and the landscape of your site.

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E Commerce Seo Sri Nagubandi

  1. 1. E-COMMERCE SEO <ul><li>SRI NAGUBANDI </li></ul><ul><li>DIRECTOR SEO, ROSETTA </li></ul><ul><li>HTTP://WWW.SRINAGUBANDI.COM </li></ul><ul><li>[email_address] </li></ul><ul><li>TWITTER @ SRINAGUBANDI </li></ul>
  2. 2. <ul><li>The Platform </li></ul><ul><ul><li>Ugly code </li></ul></ul><ul><ul><li>Ugly URLs </li></ul></ul><ul><ul><li>Lack of control </li></ul></ul><ul><ul><li>Templates that limits copy </li></ul></ul><ul><ul><li>Asset optimization (Images, Flash, Video) </li></ul></ul>Challenges
  3. 3. <ul><li>Technical </li></ul><ul><ul><li>Clean code </li></ul></ul><ul><ul><li>Natural language URLs </li></ul></ul><ul><ul><li>Good semantic structure </li></ul></ul><ul><ul><li>Small things will matter! </li></ul></ul><ul><ul><ul><li>Canonical URLs </li></ul></ul></ul><ul><ul><ul><li>Redirects are 301 </li></ul></ul></ul><ul><ul><ul><li>Navigation is not JS based </li></ul></ul></ul>
  4. 4. On-Site <ul><ul><li>Do the keyword research! </li></ul></ul><ul><ul><li>The basics </li></ul></ul><ul><ul><ul><li>Custom title </li></ul></ul></ul><ul><ul><ul><li>H Tags with keywords </li></ul></ul></ul><ul><ul><ul><li>Real content written by people </li></ul></ul></ul><ul><ul><ul><li>Name and optimize the images for keywords </li></ul></ul></ul>
  5. 5. Off-Site <ul><ul><li>What are you doing to make it easier to link to your products? </li></ul></ul><ul><ul><li>Can people bookmark, share or email? </li></ul></ul><ul><ul><li>Do you allow reviews? </li></ul></ul><ul><ul><li>Do you twitter your new products and deals? </li></ul></ul><ul><ul><li>Ask for links from the manufactures and your partners </li></ul></ul>
  6. 6. SEO TO SIZE
  7. 7. Small 1-100 Products 1-100 Products <ul><ul><li>Use a simple CMS platform that gives you control or static pages </li></ul></ul><ul><ul><li>Makes things simple </li></ul></ul><ul><ul><li>Everything should be optimized </li></ul></ul><ul><ul><li>Write content daily or weekly </li></ul></ul><ul><ul><li>Build content around what makes you special as a small business </li></ul></ul>
  8. 8. Medium 100-1000 Products 100-1000 Products <ul><ul><li>Focus on the technical! </li></ul></ul><ul><ul><li>Optimize the main categories </li></ul></ul><ul><ul><li>Optimize the key products </li></ul></ul><ul><ul><li>Plan on daily or weekly product optimization </li></ul></ul><ul><ul><li>SEO Landing pages are the key to success </li></ul></ul><ul><ul><li>Focus on link development </li></ul></ul><ul><ul><li>Focus 1/3 of your time on link development </li></ul></ul>
  9. 9. Large 1000+ Products 1000+ Products <ul><ul><li>Spend time and money on fixing the technical aspects of the platform! </li></ul></ul><ul><ul><li>Have a weekly, monthly on-site optimization plan </li></ul></ul><ul><ul><li>Build SEO landing pages weekly! </li></ul></ul><ul><ul><li>You must build links on a weekly basis </li></ul></ul><ul><ul><li>Make progress every week! </li></ul></ul><ul><ul><li>Focus on link development </li></ul></ul><ul><ul><li>Focus 1/3 of your time on link development </li></ul></ul>
  10. 10. Final Thoughts <ul><ul><li>One site does not fit all! </li></ul></ul><ul><ul><li>Focus on what will make money and drive results </li></ul></ul><ul><ul><li>Have analytics that tracts conversion paths and reports revenue </li></ul></ul><ul><ul><li>Accomplish something on a weekly basis </li></ul></ul><ul><ul><li>Don’t forget link development </li></ul></ul><ul><ul><li>Focus on link development </li></ul></ul><ul><ul><li>Focus 1/3 of your time on link development </li></ul></ul>
  11. 11. Questions? [email_address] TWITTER @ SRINAGUBAN DI
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