E-COMMERCE SEO SRI NAGUBANDI DIRECTOR SEO, ROSETTA HTTP://WWW.SRINAGUBANDI.COM [email_address] TWITTER @ SRINAGUBANDI

SRI NAGUBANDI

DIRECTOR SEO, ROSETTA

HTTP://WWW.SRINAGUBANDI.COM

[email_address]

TWITTER @ SRINAGUBANDI

The Platform Ugly code Ugly URLs Lack of control Templates that limits copy Asset optimization (Images, Flash, Video) Challenges

The Platform

Ugly code

Ugly URLs

Lack of control

Templates that limits copy

Asset optimization (Images, Flash, Video)

Technical Clean code Natural language URLs Good semantic structure Small things will matter! Canonical URLs Redirects are 301 Navigation is not JS based

Technical

Clean code

Natural language URLs

Good semantic structure

Small things will matter!

Canonical URLs

Redirects are 301

Navigation is not JS based

On-Site Do the keyword research! The basics Custom title H Tags with keywords Real content written by people Name and optimize the images for keywords

Do the keyword research!

The basics

Custom title

H Tags with keywords

Real content written by people

Name and optimize the images for keywords

Off-Site What are you doing to make it easier to link to your products? Can people bookmark, share or email? Do you allow reviews? Do you twitter your new products and deals? Ask for links from the manufactures and your partners

What are you doing to make it easier to link to your products?

Can people bookmark, share or email?

Do you allow reviews?

Do you twitter your new products and deals?

Ask for links from the manufactures and your partners

SEO TO SIZE

Small 1-100 Products 1-100 Products Use a simple CMS platform that gives you control or static pages Makes things simple Everything should be optimized Write content daily or weekly Build content around what makes you special as a small business

Use a simple CMS platform that gives you control or static pages

Makes things simple

Everything should be optimized

Write content daily or weekly

Build content around what makes you special as a small business

Medium 100-1000 Products 100-1000 Products Focus on the technical! Optimize the main categories Optimize the key products Plan on daily or weekly product optimization SEO Landing pages are the key to success Focus on link development Focus 1/3 of your time on link development

Focus on the technical!

Optimize the main categories

Optimize the key products

Plan on daily or weekly product optimization

SEO Landing pages are the key to success

Focus on link development

Focus 1/3 of your time on link development

Large 1000+ Products 1000+ Products Spend time and money on fixing the technical aspects of the platform! Have a weekly, monthly on-site optimization plan Build SEO landing pages weekly! You must build links on a weekly basis Make progress every week! Focus on link development Focus 1/3 of your time on link development

Spend time and money on fixing the technical aspects of the platform!

Have a weekly, monthly on-site optimization plan

Build SEO landing pages weekly!

You must build links on a weekly basis

Make progress every week!

Focus on link development

Focus 1/3 of your time on link development

Final Thoughts One site does not fit all! Focus on what will make money and drive results Have analytics that tracts conversion paths and reports revenue Accomplish something on a weekly basis Don’t forget link development Focus on link development Focus 1/3 of your time on link development

One site does not fit all!

Focus on what will make money and drive results

Have analytics that tracts conversion paths and reports revenue

Accomplish something on a weekly basis

Don’t forget link development

Focus on link development

Focus 1/3 of your time on link development

Questions? [email_address] TWITTER @ SRINAGUBAN DI