E Commerce Seo Sri Nagubandi

E-COMMERCE SEO
SRI NAGUBANDI
DIRECTOR SEO, ROSETTA
HTTP://WWW.SRINAGUBANDI.COM
[email_address]
TWITTER @ SRINAGUBANDI

The Platform
Ugly code
Ugly URLs
Lack of control
Templates that limits copy
Asset optimization (Images, Flash, Video)
Challenges

Technical
Clean code
Natural language URLs
Good semantic structure
Small things will matter!
Canonical URLs
Redirects are 301
Navigation is not JS based

On-Site
Do the keyword research!
The basics
Custom title
H Tags with keywords
Real content written by people
Name and optimize the images for keywords

Off-Site
What are you doing to make it easier to link to your products?
Can people bookmark, share or email?
Do you allow reviews?
Do you twitter your new products and deals?
Ask for links from the manufactures and your partners

SEO TO SIZE

Small 1-100 Products 1-100 Products
Use a simple CMS platform that gives you control or static pages
Makes things simple
Everything should be optimized
Write content daily or weekly
Build content around what makes you special as a small business

Medium 100-1000 Products 100-1000 Products
Focus on the technical!
Optimize the main categories
Optimize the key products
Plan on daily or weekly product optimization
SEO Landing pages are the key to success
Focus on link development
Focus 1/3 of your time on link development

Large 1000+ Products 1000+ Products
Spend time and money on fixing the technical aspects of the platform!
Have a weekly, monthly on-site optimization plan
Build SEO landing pages weekly!
You must build links on a weekly basis
Make progress every week!

Final Thoughts
One site does not fit all!
Focus on what will make money and drive results
Have analytics that tracts conversion paths and reports revenue
Accomplish something on a weekly basis
Don’t forget link development

Questions? [email_address] TWITTER @ SRINAGUBAN DI

E Commerce Seo Sri Nagubandi

by Sri Nagubandi

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