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MartJack is the Indias No.1 Digital Commerce Platform, whichoffers you the most comprehensive digital commerce solutions to buildand manage your online store as well as to influence consumers, promoteyour products and increase sales. You will be able to create and promoteyour own web store by using our user-friendly multi-channel retailsolution without the need of much IT expertise and special tools.
modules of martjack• Dashboard and Setup• Orders and Leads• Products• Design / Web Content• Marketing• Settings• Customers• Martjack eXchange• Apps
Dash Board Select Layout Store Information Getting Started Select Themes Checkout Options Store Information Design Home Page Call for Actions Select Tamplate Design Web Pages Shipping Profile Design Header Logistic Providers Select Checkout OptionDashboard and Setup Design / Web Content Design Navigation Tax Profile Call For Action Design Footer Configure Search Shipping Profile Settings Manage Template Email Setup Catagory Management File Manager Application Settings Add new product Ad-hoc Forms Account Details Design Home page Custom Script Manage Email Templates Notification Services Payment Pending Orders Discount Vouchers Store Operators Stock Pending Orders Manage Promotions Help Videos Ready for Shipping Mailing List Shipped Affiliates Member Profile Delivered SMS Management Comment and Discussion Customers Orders and Leads Search Order Loyalty Programs Abandoned Cart Order Run Rate By Product Web Analytics Wish list Search Order Returns Marketing Manage RSS Feed Create Order HTTP Redirection Shipping Configuration Lead Dashboard Post Management List your Products Lead Report Document Management Listed Products Gallery Management Martjack eXchange Profile Category Management Reward Points Publishers in My Network Add New Product Flash Sale Events eXchange Reports Product List Analytics Report Bulk Tools Group your products Variant Properties Apps Install Add-Ons Add Local Deal Cross-Sell & Up-Sell Products Bulk Tools Deal List Suppliers Product Stock List Stock Receivals Replenish Stock Stock Movement
Navigate to Live Store / Website . Sub ContentAll IX Modules
These are the few steps to create These are the few steps to createweb site for the Suppliers and web site for the Suppliers andtheir products . . their products
MartJack is the Indias No.1 Digital Commerce Platform, which offers you the most comprehensive digital commerce solutions to build and manage your online store as well as to influence consumers, promote your products and increase sales. You will be able to create and Dash Board promote your own web store by using our user-friendly multi-channel retail solution without the need of much IT expertise and special tools. A Variant (or Variant Property) is a specific feature/property used for classification of that product. For example, the Size of a Shirt is a Getting Started Variant and its Variant Values may be 40, 45, 50,100, and so on. You can add new Variants or edit existing variants from here. You can also add or edit/delete Variant Values after adding or while editing Variant Properties respectively. Store Information section comprises the comprehensive information of your business including Corporate Address, Contact Person details Store Information and Name of your Store. The information stored here can be used while configuring different pages of your store like Contact Us and About Us. You can also enter brief description of your store here. A template is a tool for enforcing a standard layout and look and feel across multiple pages of your store. Martjack facilitates you to have a Select Template glance of how your major pages are going to look even before the application of a template. Make sure to safeguard your existing Custom CSS file (if defined) before applying a template, else it will be deleted. Checkout Option is the final action i.e. payout by the customer for each purchase at your store. A payment gateway is a software programSelect Checkout Option integrated to your website to transmit transaction data to the Credit Card/Net Banking/Cash Card/Mobile Payment acquirer for authorization and settlement. You can configure payment gateways to your store from here after tie-up with respective service provider. Call for Actions are Lead Generating Mechanisms, which act as the interfaces between you and end-users. Properly configured Call for Call For Action Actions appear on the Product Details page and prompt the end-users to send the contact details to you for a needful information/action. You can manage Notifications and configure Auto-generated email templates from here. Shipping Profile defines how your store will calculate shipping charges for the products of your catalog during the checkout process. You can Shipping Profile create, alter or delete Shipping Modes, Shipping Zones and Shipping Codes from here. You can view and alter the products associated/Shipping Charges created under each Shipping Code. Category Management is taxonomy of arranging products in a hierarchy. It can be referred as a classification of the products available in yourCategory Management web store. The categories are arranged as a parent category, subcategory and leaf level category hierarchy. You can add a Bank Category from Martjack Repository or a Custom category to accommodate your customized products from here. Customized products, which are not available in the Martjack Content Repository (Bank), can be added or edited here. You can add these custom products in the existing categories if found suitable or else you need to create a custom category for accommodating them. You can also create Custom Brands for these products if the existing Brands are not relevant. And Martjack Content Repository (Bank) provides Add new product authentic and real-time information for enormous number of products prevailing in the present market through its simple-to-use technology and updates the product information on a regular basis. This helps to save a lot of your valuable time. Search the products through Banks category and add the required products along with attached content. This is also called Drag and Drop Controls Page and it facilitates you to design any page of your web store. You can select any desired page Design Home page from the dropdown and just drag and drop suitable controls into the required fields and configure them accordingly. You can also add different types of pages from here.
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Payment Pending Orders are the unfulfilled orders, which have not been processed due to non-receipt of payment. These are the orders Payment Pending Orders raised via Cheque/DD/incomplete Credit card transactions/Bank transfer and need to be authorized after payment confirmation from bank. The orders placed for the products added to eXchange are listed in ‘Exchange Orders’. Stock pending Orders are the authorized orders, which are not dispatched to the customers due to insufficient stock. Once the inventory Stock Pending Orders is replenished, these orders need to be moved to Ready for Shipping orders list for facilitating the dispatch to the respective customers. The orders placed for the eXchange added products are listed in Exchange Orders. Ready for Shipping orders are the authorized orders with sufficient stock levels. These orders need to be moved to Shipped Orders by Authorized mentioning relevant shipping details. For providing Pick Up at Store facility, those orders need to be transferred to respective child stores The orders placed for the products added to eXchange are listed in Exchange Orders. Shipped orders are the orders for which the ordered products are handed over to Shipping Service provider, but the delivery Shipped confirmation from them is yet to be received. These orders need to be moved to Delivered list after receiving dispatch details. The orders placed for the products added to eXchange are listed in ‘Exchange Orders’. Delivered orders literally means that the ordered products have physically delivered to end-users. This list is formed by manually Delivered moving the orders form ‘Shipped’ to ‘Delivered’ list after receiving delivery report from Shipping Service Provider. The orders placed for the products added to eXchange are listed in ‘Exchange Orders’. All the orders of your store as well as eXchange orders can be searched with different search criteria by store wise, date range, order Search Order status, etc... from here. For every combination of search, an associated list of orders that matches the search criteria will appear. Once you have this list, you may edit, delete, or view the order information. The ‘Order Run Rate by Product’ report can be generated to know the products ordered in a given period. This report indicates the time-Order Run Rate By Product bound sales of seasonal products, highest selling products at your web store. From this analysis, you can maintain the probable stock levels of each product to meet seasonal demand. All authorized orders for which payment has received i.e. Stock Pending Orders, Ready for Shipping orders, Shipped, and Delivered Order Returns orders can be returned by the customer and processed for refund or exchange or replacement as per customer’s request. The orders can be searched and processed for return from here. Create Order facilitates you to create an order from your Control Panel on behalf of your customer. End-user may request you to create Create Order an order for saving time or due to not having enough knowledge to place order/upon facing any intermittent problem. You can raise an order for new customers as well as existing customers. A lead, in a marketing context, is a potential sales contact of an individual or organization that expresses an interest in your goods or Lead Dashboard services. In other words, lead can be defined as the details about a potential customer. Leads dashboard represents leads generated on your web store and facilitates you to generate lead report for a specific date range. Lead report reveals the complete information of each lead. Lead reports can be generated by specific date range, Lead Status, Checkout Lead Report type, Lead No. or Name of the store. From the lead report, individual lead details can be checked, and Email/SMS can be sent to that potential customer if required. Lead report can be exported to an excel sheet.
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You can list out products of your store by multiple search options such as Category, Brand Name, Supplier Name, SKU or Product title Product List from here. You can view/ edit product information, delete and deactivate products from the product list. Deactivated products will not be visible at storefront but they will be visible with deactivated symbol here. Product Group provides a facility to associate products from different categories under a single Group name. Further, this product group can be showcased in different pages of your web store. You can Manage Promotions and run Discount Voucher Campaigns on theGroup your products specific groups. Valentines Day special, New Year special kind of Discount Voucher Campaigns can be created by using product group facility. A variant (or Variant Property) is a specific feature/property used for classification of that product. For example, the Size of a Shirt is a Variant Properties Variant and its Variant Values may be 40, 45, 50,100, and so on. You can add new Variants or edit/delete existing Variants from here. You can also add or edit/delete Variant Values after adding or while editing Variant Properties respectively. Add Local Deal on Custom Product :- Local Deals are offline deals, where customer reserves a product/service by paying Token amount online and avail the product/service at your physical store by paying the rest of the money. You can add a Local Deal on customized products, which are not available in the Martjack Content Repository (Bank) from here. Add Local Deal on Product from Martjack Add Local Deal Repository :-Local Deals are offline deals, where customer reserves a product/service by paying Token amount online and avail the product/service at your physical store by paying the rest of the money. You can add a Local Deal on products downloaded from Martjack Content Repository (Bank), which provides authentic and real-time information for enormous number of products prevailing in the present market. Cross-Sell and Up-Sell are the marketing techniques of suggesting similar and add-on products/services respectively to encourageCross-Sell & Up-Sell more purchases by promoting those products. For example, when customer is looking for cell phone, displaying similar models or higher models of cell phones is Cross-Sell; while displaying batteries, chargers, memory cards, and phone cases is Up-Sell. The Bulk Product Download interface allows you to download the products of your catalog in a bulk quantity. You can download all products or products of desired categories at a stretch in an Excel format. To acquire faster downloads, you are allowed to download the Bulk Tools products only in steps of 500 at a time. You can also validate your data while downloading to ensure proper data for uploading. To validate data, double click on any field of the Product Validation Excel sheet, correct the Red Colored data (if any) and save the file as .xlsx file. You can list out products of your store by multiple search options such as Category, Brand Name, Supplier Name, SKU or Product title Deal List from here. You can view/ edit product information, delete and deactivate products from the product list. Deactivated products will not be visible at storefront but they will be visible with deactivated symbol here. Suppliers are the vendors, who provide you the stock for your store. Here you can list all the suppliers with whom you do the business. A Suppliers supplier added here can be associated with your catalog SKUs and allow you to generate the replenishment reports and Purchase Orders. Product Stock list enables you to generate the stock details of products of your web store by category wise. You can also single out this list Product Stock List as per Supplier. Individual products stock details also can be listed by search through SKU. You can export the stock list to an excel format for carrying out further analysis. A Delivery Note (DN) is a document accompanying the shipment of purchased goods. A recorded DN represents the inward stock. This Stock Receivals search helps you to find Delivery Notes by dates, supplier, and DN number. You can add a new Delivery Note or edit/delete existing Delivery Notes from here. Stock from the Delivery Notes can be uploaded to the respective inventory by a single click of Book Now button. Stock Replenishment is a process of identifying those SKUs whose stock levels have fallen below the Reorder Stock Level. When the stock Replenish Stock reaches to Reorder Stock Level, a Purchase Order (PO) entry will be automatically created here. You can modify the same PO or you also create new POs manually for replenishment purpose through Create New PO button. Stock Movement feature facilitates you to move the stock IN and OUT manually for adjusting the stock for miscellaneous or ad-hoc Stock Movement reasons, which do not cover the usual incoming and outgoing roots like Order Placement and Delivery Note. All adjustments are recorded by committing the stock movement and Stock Movement Reports will reflect the net effect of any adjustment for the given period of time.
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So that the potential customer ‘ll So that the potential customer ‘lldefinitely increase it’s purchase . . definitely increase it’s purchase
A Discount Voucher Campaign is a discount or gift that you would like to give to your customers to attract more purchases. Once aDiscount Vouchers Campaign has created, you can edit it and re-use it as and when required. Under each campaign, several unique vouchers can be generated and distributed to the selected users for using while checkout. Martjack facilitates you to create complex store promotions even without the knowledge of programming. Promotions are created by choosing one or more rule elements which can include: Customer segments (whom the promotion applies to), Conditions (what businessManage Promotions rules cause the promotion to be offered), Exclusions (what categories, products or SKUs are excluded), Actions (what the shopper receives). Build Highly Targeted E-Mailing Lists Email marketing is a powerful direct marketing tool, which can be used to build your customer relationships. The Mailing List tab enables you to create mailing lists and manage subscriber database in the backend. End-user Mailing List subscribes to the interested mailing lists and you can send newsletters, e-mail promotions, etc... to the subscribed customers as per their subscription. Affiliate Marketing is a cost effective method of consumer delivery, where you use a website to drive traffic to your site for promoting your businesses. Affiliates post your links/products/services in their website and when visitor clicks on them, they will be routed to your Affiliates website. Mostly Affiliates work on ‘CPA’ (Cost Per Action) or ‘CPC’ (Cost Per Click) models. You can register and configure different Affiliates to your web site from here. SMS Dashboard provides you the complete view of events related to SMS across your web store. It also provides quick links to configureSMS Management the desired changes in the SMS setup across your web store. You can also check up last few SMS messages sent at this page. Third Party Loyalty programs such as PAYBACK and My Card can be configured to your store from here. These unique rewardLoyalty Programs programs let the end-users to earn points for the purchases from the recognized outlets. These points can be redeemed in terms of favorite products or gift vouchers. This encourages more sales and increases your business. Google Analytics gives you rich insights into your website traffic which helps you to do effective marketing and thereby increasing conversions. With Google Analytics, youre more prepared to write better-targeted ads, strengthen your marketing initiatives and create Web Analytics higher converting websites. Google AdWords lets you promote your business alongside relevant Google search results and on googles advertising network. With Ad words tracking enabled the inbound traffic coming from Ad word units can be easily tracked and subsequently reflected in the promotion reporting tools of Adword and Google Analytics.
Affiliates Marketing• Definition :-Revenue sharing between online advertisers/merchants and online publishers/salespeople, whereby compensation is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid model.• Information :-The advertisers/merchants are typically referred to as affiliate merchants and the publishers/salespeople are referred to as affiliates.• Pay per Sale, also referred to cost per sale, or commission on sales.• Pay Per click, also referred to as cost per click on ad.• Pay per Lead, also referred to as pay per action, or pay per performance.• Affiliate marketing has contributed to the rise of many leading online companies. Amazon.com, one of the first significant adopters, now has hundreds of thousands of affiliate relationships. It is not uncommon to see industries where the major players have affiliate programs–often structured in a similar manner and making similar competitive changes over time.• An affiliate scheme helped an auction site grow to what it is today. The eBay.com in house partnership scheme was set up in the late 1990s and resulted in a massive increase of sign ups.•List of Top Affiliate & Ad networks in India:Swaransoft: http://swaransoft.com DGM: http://www.dgmaffiliates.asia/Adchakra: http://www.adchakra.net/ clove network: http://www.clovenetwork.com/Ad magnet: http://www.admagnet.net/ YNG media: http://www.yngmedia.com/Pub matic: http://www.pubmatic.com/ PAMPA Network: http://www.pampanetwork.com/ozone media: http://ozonemedia.com/ Komli: http://www.komli.com/in/clickbank: http://www.clickbank.com/ Ads for Indians: http://www.adsforindians.com/home/network.aspAffiliate Via: http://affiliatevia.com/ Sulekha ad network: http://www.sulekha.com/AdNetwork/
RSS feed (publication) allows your customers to easily stay informed by retrieving the latest content from your online store. It is an easy Manage RSS Feed way to distribute a list of headlines, update notices, and content to customers. You can choose your categories/product groups for RSS publication and any update in the selected category is notified to the customer. HTTP Redirection allows servers to redirect client’s requests to a different location. If the content has moved to a different URL or domain HTTP Redirection name, redirection can be used to avoid breaking old URLs or bookmarks. It can be used by a web application to navigate between parts of the application. You can effectively consolidate all of your link popularity to a single URL. You can create a stylish, personalized article/blog with tons of cool features, engaging photos, and perhaps even some posts with video clips. This is one of the best ways to attract new visitors and increase interactivity on your website through these articles/blogs and to do Post Management so you have to write high-quality content frequently. The social features make it easy to find inspiration for your next blog post/article, and to discover other bloggers that you might get to know, link to, and perhaps even collaborate with in the future. You can display these posts in your storefront by means of Post List and Post Details Drag & Drop controls. Document Management allows you to upload downloadable documents such as brochures, policies, user manuals, etc… in .pdf, .txt, .ppt,Document Management and .doc file formats in Document Repository. You can display the uploaded documents in the storefront through Document Control (Drag and Drop Control) for facilitating your customers to download them. By integrating the Flickr services with Martjack, you can download images related to your business from http://www.flickr.com for uploading them at your web store. For this, you need to open an account with Flickr.You can use this feature for downloading pictures of Gallery Management Cultural Events, New Showroom, Celebrations, Lucky Draws at your store, which are generally uploaded to flickr to circulate to your friends. Go through the following steps, which take you through the process of downloading images. Predefined mail content for sending automated emails to your customers, to you, and a copy of your mail to others as specified by you on Reward Points different events at your store is mentioned here. These mails improve customer centricity of your web store. You can configure the mail sending options and customize predefined content. Flash sales are the latest business trends in e-tail marketing enabling you to display time-limited offers with huge discounts. Flash sales are the best means of building ‘Brand loyalty’ and liquidating surplus or ‘out-of-season’ stocks within a short span of time while keeping Flash Sale Events you still at profits. You can add a new ‘Flash Sale Event’ or edit existing events and associate SKUs for the same from here. The time span is the most critical part of these events and needs to pay high attention. Google Analytics traces the transactions of your campaigns and keywords, gets loyalty and latency metrics, and identifies your best Analytics Report revenue sources. Martjack allows you to view these Google Analytics reports for a specified date range. You can avail the facility to get these reports through email to your contact person’s email id.
Martjack integration with Aramex may help a merchant to satisfy several needs like Configure domestic shipping options for your store, Display Aramex calculated shipping rates and available delivery methods, easily add a shipping mark-up calculated shipping costs. Logistic Providers Product weights and dimensions are required for the Aramex rate calculation services. Aramex Set-up allows you to retrieve shipping rates from Aramex and display that information to shoppers. Tax Profile defines how your store will calculate Tax charges for the products of your catalog during the checkout process. You can create, Tax Profile alter or delete Tax Categories, Tax Zones and Tax Codes from here. You can view and alter the products associated/Tax Charges created under each Tax Code. Configure Search option enables you to display the configured categories in the store front and provides the additional search facility through “search by categories” option to end-user. To display only the selected root categories as there is a space constraint for showing Configure Search all sub categories in store front, select Single Selection checkbox. To enable search related to added content of your web store, select Display Content. Email set up allows you to create email account/s across your own domain. This utility integrates google mail box with your domain. Email Setup Follow the steps to create email ids across your domain. Other Controls page is a vital page of your Control Panel and you can configure various controls here, which enable different functionalities at your store. Select/deselect the checkboxes of required functionality as per your requirement and click Save to save the Application Settings settings. You can also do many other settings like Currency Setup, Min/Max Checkout value fixation, Define Image Sizes for different types of images, manage Notification Services and Customize Order Status from here. The account details of your web store like your ‘First/Last Name’ and ‘Password’ of control panel can be edited from this section. By Account Details updating your product search indexes, newly added products can be traceable by search functionality on storefront. Deleting different cache will enable you to implement the latest changes of control panel at your storefront. Predefined mail content for sending automated emails to your customers, to you, and a copy of your mail to others as specified by you onManage Email Templates different events at your store is mentioned here. These mails improve customer centricity of your web store. You can configure the mail sending options and customize predefined content. Service List displays all the existing Token Based, Voucher Based, and Custom Download Services and facilitates you to edit or delete Notification Services existing services and add any new service. ‘Role-based User List’ is the list of authorized users of your Control Panel. They are created based on the predefined roles like ‘Admin’, Store Operators ‘Order Manager’, etc... and get access rights accordingly. Admin users have complete access and can create new role-based users, while others have specific access. You can create new role-based user, edit/delete an existing user from here. Videos are the proven training aids for quick and comprehensive understanding. Here you can find out the videos for configuring different features of Martjack Control Panel. These videos explore the systematic procedure for each and every functionality in detail, so that you Help Videos can do(Do-It-Yourself) the hassle free configurations. For any further assistance, you are always welcome to knock firstname.lastname@example.org or email@example.com
Member Profile Displays users information here. Reviews and Ratings allow your end-users to rate a product and share their reviews to others, which help them for taking quick purchaseComment and Discussion decisions. A comment/review can be ‘accepted & go live in storefront’ or ‘rejected & deleted’ or ‘deactivated & go offline’ or ‘rejected the ‘abused’ status & removed the ‘abused tag’ from the storefront’. ‘Abandoned Cart List’ is the list of people, who have not completed the checkout process due to any reason. You can generate and view Abandoned Cart this list for a specific date range. This list also gives you the customer details with relevant cart details and provides opportunity to your sales team to contact the user and close the sales. Wish list contains the selected products of end user, which are shortlisted for the intention of future purchases. You can generate these Wishlist Search lists based on the multiple filtering criteria such as by Date Range,User Name or by Product etc... Once you have this list, you can do the follow up and send promotional mails for increasing your business.
A shipping code indicates which shipping charges are to be applied to the products. These are used to group shipping charges together. Shipping Configuration Shipping Code is a combination of Shipping Mode and Zone. Shipping configuration allows you to create ‘Shipping Codes’ for ‘Exchange Shipping’ and ‘Self Shipping’ for applying to products while adding to exchange. Here you can edit/delete the existing shipping codes. Products can be selected from your catalogue and added to Martjack eXchange for displaying them to vast number of publishers. Multiple List your Products search options such as ‘Category’, ‘Brand’, ‘SKU’ or ‘Title’ are provided for easy access to your products. You can select products to be added one by one or at a stretch from the search result. The products of your webstore that are added to eXchange can be listed by multiple filtering options such as eXchange’s Category, Brand, Listed Products SKU or Title. From the search results, you can add ‘Featured’ tag to specialized products or remove it when not needed. You can edit the price configuration or delete listing of the products from eXchange. You need to annotate your ‘Business Profile’ in the following form and submit it for Administrator’s Review & Approval for becoming a Profile Supplier. Pricing model is the type of publishers (Markup or Markdown) with whom you want to do business. Once your request is approved, you can still edit your profile except ‘Pricing Model’ Publishers who are interested to do business with you, and have sent a connection request to you are listed here. Publishers arePublishers in My Network permitted to add your products and sell at their stores only after your approval. You can check their Pricing Model, connection request status, and Profile before accepting a pending request. The ‘eXchange Reports’ are the reports about payments that are paid or due to you from eXchange against the transactions on the eXchange Reports products which are added to eXchange. These reports will clarify you the amount received by you or pending to you against each order after deducting PGTDR (Payment Gateway Transaction Discount Rate), shipping charges, etc... (if any). The Bulk eXchange Product Upload feature enables you to add new products to eXchange or update existing eXchange added products in Bulk Tools a bulk quantity by using excel sheet. This is a powerful but easy-to-use solution for adding and maintaining eXchange products in a bulk quantity. It saves lot of time.
What is MartJack Exchange?• MartJack Exchange simplifies Business Supply Chain by connecting Power Publishers to a large network of reputed Suppliers and niche Retailers, and Manufacturers. It enables a single-click creation of a robust Digital Commerce Channel with automatic communication between Consumers, Publishers, Retailers, Logistic Partners and Customer Service Teams.• MartJack Exchange is designed to cater to the needs of Retailers, E- commerce players and Retail-preneurs to significantly grow their business by offering a wide product range to their consumers. It is currently fuelling thousands of transactions daily by providing Publishers with an access to more than 10 lakh products along with rich content and thousands of local online / offline deals.
• MartJack Exchange is utilized by over 500 reputed brands across India and across different retail categories. These Retailers have order fulfillment capabilities and Customer support systems.• MartJack Exchange is a one-stop solution to fast-track your retail business to the next level with high ROI and a breathtaking speed to market.
• MartJack Exchange is a multi-channel digital commerce solution that integrates Suppliers, Publishers, Logistics and Payment Gateways on a scalable and secured platform.• It enables Multi-Channel Commerce• Publishers can partner with reputed Suppliers to build their large retail businesses• Suppliers – Manufacturers and Distributors - can reach hundreds of Power Publishers• It provides the Go- to- market affordability with in no time• Predictable and impeccable order fulfillment• Consumer Payment systems• Over 400 features available for various operational needs of Publishers• Scalable, secure and proven technology
Description• MartJack Exchange simplifies Business Supply Chain by connecting Power Publishers to a large network of reputed Suppliers and niche Retailers, and Manufacturers.• MartJack Exchange enables a single-click creation of a robust Digital Commerce Channel with automatic communication between Consumers, Publishers, Retailers, Logistic Partners and Customer Service Teams.