A case study on open end coding of survey data.

1. Sri Krishn
na Consulting Ca
ase Presentatio
on
Ope
en‐end Codi
ing of 50000
0 responses
Client: A top market and social r
research com
mpany
ment: The Cl
Requirem lient conduc
cted an opinion poll on u
usage of insuurance in pe
ersonal risk
managemment among g 12500 resppondents. 4 qquestions re
ecord verbat tim answer f
from
responde
ents. The Client asked uss to re‐code the verbatim
m in quick tu
urnaround time.
Our apprroach: After analyzing th
he responses, we have p
prepared a d
detailed codee for each
possible response. Th
he code then re‐analyzeed to merge or demergee in multiple codes. We
developeed a code bo
ook for client
t reference a
and generate frequency
y table for ea
ach code andd
questions.
ble:
Deliverab
Detailed Code
D e book
Coded data
Frequency table for each question
yed 3 compe
Team and Timeline: SKC employ etent data an
nalyst, who c
completed t
this assignment
3 days.
with‐in 3
Verba
atim Coding
Verba
atim coding or open end coding trans
o sfer code or convert ope
en‐ended surv response t
vey es
quanttitative and m
more actionabble data. We provide mult ti‐language op
pen end coding for the ma
arke
research industry.
With degree‐level training and knowledge iin various secctors, our codder is capable
e to code aro
oun
00 verbatim a
10000 a month, acro oss several ve
erticals. Our coding servicees include:
Developing g code frame es and code lis
st.
Building an
nd design of t the code books.
code open n–ended responses both easily and accu
urately in acc
cordance with
h standards se
et b
each individual client
We Are Alwa
ays Open For a Free Trial
© Sri Krishna
a Consulting. Plea
ase write us for
more information: iinfo@srikri
ishnaconsulting.com |www.srik
krishnaconsultin
ng.com