ITC Limited

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ITC Limited

  1. 1. Business House Presentation …ENDURING VALUES By: Haseena Srikanth Arshiya Keerthika Dwarakanath Sirisha
  2. 2. CURRENT SCENARIO HISTORY OF ITC VISION AND MISSION PRODUCT PORTFOLIO MAJOR STRATEGIES FOLLOWED BY ITC SWOT ANALYSIS OF ITC CORPORATE SOCIAL RESPONSIBILITY FUTURE PLANS CONCLUSION
  3. 3. Chairperson : Y C Deveshwar Directors : S S H Rehman, A Singh, K Vaidyanath, A Baijal, J P Daly, P B Ramanujan, R S Tarneja, Nakul Anand, PV Dhobale, K N Grant, B Vijayaraghavan H G Powell, B Sen, CEO, Yogesh Chander Deveshwar
  4. 4. CURRENT SCENARIO ITC is an Indian public conglomerate company headquartered in kolkata, India. India’s premier privates sector companies with a turnover of US $7Billion. Market Capitalization of nearly US$45 Billion in 2012-13. ITC is the market leader in cigarettes in India. It employees over 26,000 people at more than 60 locations across India. It is listed on Forbes 2000. ITC Limited completed 100 years on 24th August, 2010. ITC's Agri-Business is India's second largest exporter of agricultural products. Corporate Positioning Statement :-“Enduring Value. For the Nation. For the Shareholder”
  5. 5. WHERE COMPANY STANDS? ITC features on the Forbes Global 2000 rankings for 2012 at position 841. In the same rankings, the company's market value placed it as the 184th largest company in the world. In 2013, ITC was ranked the third most admired company in India by Fortune. ITC is rated among the World's Best Big Companies, Asia's'Fab 50' and the World's Most Reputable Companies by Forbes magazine. In 2011, all of ITC’s super premium luxury hotels were accorded LEED Platinum certification, making ITC Hotels the ‘Greenest Luxury Hotel Chain in the World’.
  6. 6. Vision: Sustain ITC’s position as one of India’s most valuable corporations through world class performance, creating growing value for the Indian economy and the Company’s stakeholders. Mission: To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value. Core values: ITC’s core values are aimed at developing a customer focused, high performance organization which creates values for its stakeholders. ITC. Touching your life. Everyday
  7. 7. HISTORY 24 Aug1910 – ITC incorporated under the name of 'Imperial Tobacco Company of India Limited'. 1925– ITC’s Packaging & Printing Business Division was set up as a strategic backward integration for ITC’s Cigarettes business. 1974 – The Company's ownership progressively Indianised, and the name of the Company was changed to ITC Limited (Indian tobacco company). 1975 – The Co. launched its HOTEL BUSINESS which was named ‘ITCWelcomgroup Hotel Chola’. 1979 – ITC entered the Paperboards Business by promoting. ITC Bhadrachalam Paperboards Limited, which today has become the market leader in India.
  8. 8. 1985 – Surya Nepal Pvt. Ltd. 1990 - International Business Division for export of agri-commodities 2000 – Life style retailing business with Wills sport range of international quality relaxed wear for men and women 2000 – ITC InfoTech Ltd. 2001 – ITC entered into food business with launch of ‘kitchen of India’ ready to eat Indian gourmet dishes. 2002 – Safety matches. 2003- Agarbattis. 2005 – Essenza di wills. ITC. Touching your life. Everyday
  9. 9. ITC. Touching your life. Everyday
  10. 10. FMCG-CIGARETTES • Market leader in India. • Highly portfolio of brands includes Insignia, India kings, Classic, Gold Flake, Silk Cut, Navy Cut, Scissors, Capstan, Berkeley, Bristol and Flake. 10
  11. 11. PACKAGED FOODS Aashirvaad Kitchen of india Bingo Candyman Mint-O Sunfeast
  12. 12. EDUCATION AND STATIONERY Classmate Paperkraft ITC. Touching your life. Everyday Colour Crew
  13. 13. PERSONAL CARE Engage Essenza Di Wills Fiama Di Wills Vivel Superia
  14. 14. INTENSE STICKS SAFETY MATCHES AIM Mangaldeep LIFESTYLE RETAILING ITC. Touching your life. Everyday
  15. 15. Rapid share of FMCG business Rs. crs 7012 5545 4482 3642 3014 2511 1704 1013 563 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 20
  16. 16. HOTELS AND TOURISM ITC. Touching your life. Everyday
  17. 17. ITC. Touching your life. Everyday
  18. 18. ITC. Touching your life. Everyday
  19. 19. ITC INFOTECH Established in 2000 and headquartered in Bangalore. Fully owned subsidiary of ITC ltd. ITC is divided into - IT Services, IT Consulting Services Technology Partners: Sap, Oracle, Sun Microsystems, PTC. ITC InfoTech, a global IT services company, is today one of India’s fastest growing IT and ITES service providers. providing outsourced IT solutions and services to leading global customers. ITC. Touching your life. Everyday
  20. 20. E-CHOUPAL • Choupal is a Hindi word which means village meeting place, and ‘E’ here stands for electronic so it is a village meeting place on a electronic platform. • It is a virtual market place where vendors and customers come together to do transactions. • It’s a place where farmers can transact directly with a processor and realize better price for their products.
  21. 21. ADVANTAGES No hierarchy of brokers. Internet is used as a low cost medium of communication providing latest information. E-choupals are set up by ITC with solar power backup and VSAT connectivity. The equipment cost for the e-choupal is borne by ITC. Allow farmers to compare global and local market price (mandi) To farmers they give access to operational information developed by ITC experts, pertaining to cropping, seeds, fertilizers and so on. ITC. Touching your life. Everyday
  22. 22. Companies using E-Choupal network
  23. 23. Major strategies followed Entering into less competitive or unexplored markets. Distribution Network. Market differentiation. Cost control strategy. Diversification of products. Extensive advertising. Innovation. Regular introduction of new products.
  24. 24. SWOT ANALYSIS Strength Weakness •Cigarette market is 22,000 cr and ITC has •Dependence on tobacco revenues lion’s share in it • Negative Connection of Tobacco •Strong brand recognition and product portfolio •Distribution network •Management Opportunity •Consumption Of personal care products •Rural Market •E-Choupal • Filter cigarette segment of less than 60mm size Threat •Competition both Domestic & International •Increasing Tax on cigarettes •Excise duty on unfiltered cigarettes less than 60mm in length was increased 387% last year •Hike was 142% for those between 61mm and 70mm long. •Regulatory restrictions on cigarettes ITC. Touching your life. Everyday •Ban on smoking
  25. 25. CORPORATE SOCIAL RESPONSIBILITY ITC’s businesses generate livelihoods for more than 5million people. ITC’s social and farm forestry initiative has greened over 80,000 hectares creating an estimated 35 million person days employment among and disadvantaged. ITC’s watershed development initiative brings previous water to nearly 35,000 hectares of dry lands and moisture-stressed areas. ITC’s sustainable community initiative includes women empowerment and primary education. ITC. Touching your life. Everyday
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  27. 27. ITC. Touching your life. Everyday
  28. 28. AWARDS AND ACHIEVEMENTS ITC is the first Indian company and the second in the world to win the prestigious Development Gateway Award. ITC is the first corporate to receive the annual FICCI Outstanding Vision Corporate Triple Impact Award in 2007. ITC was conferred the World Business and Development Award 2012 at the historic Rio+20 United Nations Summit which concluded recently. ITC has won the Golden Peacock Award for corporate Social Responsibility in 2007. The business Today Award for the Best Managed Company in recognition of its outstanding initiative in consumer product segment. ITC. Touching your life. Everyday
  29. 29. FUTURE PLANS Promoting Eco- Tourism, Eco medical, Traditional crafts. Joined hands with monster jobs to provide jobs for rural youth. Ensure product Quality. Develop rural market to promote other products. Planning to launch some other serives with their e-choupal program like: micro- credit health education ITC. Touching your life. Everyday
  30. 30. CONCLUSION ITC promoting their brands through advertisement campaign as well as door to door promotion. ITC is also focusing on Retailers and Wholesalers to promote their brand. The demand of their product in very low, because people don’t know about their brands very well. ITC knows their strength and weakness in the personal care market, so they are applying new concept to overcome their weaknesses. ITC now offering more margins, exiting offers and long credit period to retailers and wholesalers. .
  31. 31. SOMETIMES, NOT TAKING RISK IS THE BIGGEST RISK … YC Deveshwar … Y C Deveshwar
  32. 32. THANK YOU
  33. 33. ITC. Touching your life. Everyday

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