Iit 2tion final

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2tion.com from browsing center to acquisition

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Iit 2tion final

  1. 1. (from Browsing Center to Acquisition) 8th October 2011 For Department of Management Studies(DOMS), IIT Madras
  2. 2. Bio <ul><li>Mandapam.com – In talks for a tie-up with the largest matrimonial site of India </li></ul><ul><li>2tion.com – Got funding from Chennai Angels & acquired by EdServ </li></ul><ul><li>AreaPartner.com – Got approval from Limca book of Record 2012 </li></ul><ul><li>MyIndiaMydream.com – Online reality essay competition for students </li></ul><ul><li>Humthum apps – Selected as “Best Apps” in all India mobile apps competition conducted by SiliconIndia in New Delhi </li></ul>
  3. 3. How 2tion.com ? <ul><li>Origination of Idea </li></ul><ul><li>Developing the idea </li></ul><ul><li>Final product </li></ul><ul><li>Product to user experience </li></ul><ul><li>Marketing </li></ul>
  4. 4. Teething Difficulties <ul><li>Reaching Students </li></ul><ul><li>Income generation </li></ul><ul><li>Raising Funds </li></ul><ul><li>Attracting quality tutors </li></ul>Viral Marketing Advertisements Business Competition Good supply of students
  5. 5. Students - Benefits Competition Quiz / Essay Scholarship & Study material assistance Free subject wise e-books Free SMS Facility & WAP (new) Pod Casting (New) Results on Mobile (New) (Only India) Create Study Groups Select best Tutor (Home / Online) Career Guidance (New) Win exciting gifts & Prizes Student - Counseling Home Work Support www.2tion.com
  6. 6. Conduct Online Test (New) Select Students for Online & Home Tuition Free Whiteboard Facility Support Students for Home Work Free SMS Facility & WAP (new) Training Provided for Online Tuition Support for creating & marketing e-books Profile visible to all Own Website Available on Search Webinars (New) Pod Casting (New) Online Calendar (New) Premium Tutors - Benefits www.2tion.com
  7. 7. Lessons learnt <ul><li>Never under estimate the value of company </li></ul><ul><li>Collaboration better than individualism </li></ul><ul><li>Smart work </li></ul><ul><li>Extend the yield point </li></ul><ul><li>Separating Personal life from Business </li></ul>
  8. 8. Questions ?
  9. 9. Thank you !! [email_address] 9566127771

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