PRODUCT MANAGEMENT
Product Development!
WHAT IS PRODUCT MANAGEMENT  <ul><li>Identifying & Driving New Products </li></ul><ul><li>Gathering Market requirements </l...
Identifying & Driving New Products  <ul><li>Understanding the market </li></ul><ul><li>Competitor Analysis </li></ul><ul><...
Gather Market Requirements <ul><li>Listen to Customers </li></ul><ul><li>Identify Gaps </li></ul><ul><li>Competitor Studie...
Defining Behavior and Functionality <ul><li>Scope </li></ul><ul><li>Usability </li></ul><ul><li>Priority </li></ul>
Product Placement and Pricing <ul><li>Promotions </li></ul><ul><li>Plugging the Gaps </li></ul><ul><li>Versions / Variants...
Managing the Product life cycle <ul><li>Launch Time </li></ul><ul><li>Future Releases </li></ul><ul><li>Getting Out </li><...
Snap Quiz : Who is the Product Manager?
Resources <ul><li>List of Product Managers on Twitter  </li></ul><ul><ul><li>http://twitter.com/sridharo/prodmgmt </li></u...
Thanks <ul><li>Sridhar Oruganti </li></ul><ul><ul><li>@sridharo </li></ul></ul>
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Product Management Primer

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A primer to Product Management. Presented this at ProductCamp Pune

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Product Management Primer

  1. 1. PRODUCT MANAGEMENT
  2. 2. Product Development!
  3. 3. WHAT IS PRODUCT MANAGEMENT <ul><li>Identifying & Driving New Products </li></ul><ul><li>Gathering Market requirements </li></ul><ul><li>Defining Behavior & Functionality </li></ul><ul><li>Product Placement & Pricing </li></ul><ul><li>Managing the Product Lifecycle </li></ul>
  4. 4. Identifying & Driving New Products <ul><li>Understanding the market </li></ul><ul><li>Competitor Analysis </li></ul><ul><li>Technical & Domain Expertise </li></ul>
  5. 5. Gather Market Requirements <ul><li>Listen to Customers </li></ul><ul><li>Identify Gaps </li></ul><ul><li>Competitor Studies </li></ul>
  6. 6. Defining Behavior and Functionality <ul><li>Scope </li></ul><ul><li>Usability </li></ul><ul><li>Priority </li></ul>
  7. 7. Product Placement and Pricing <ul><li>Promotions </li></ul><ul><li>Plugging the Gaps </li></ul><ul><li>Versions / Variants </li></ul>
  8. 8. Managing the Product life cycle <ul><li>Launch Time </li></ul><ul><li>Future Releases </li></ul><ul><li>Getting Out </li></ul>
  9. 9. Snap Quiz : Who is the Product Manager?
  10. 10. Resources <ul><li>List of Product Managers on Twitter </li></ul><ul><ul><li>http://twitter.com/sridharo/prodmgmt </li></ul></ul><ul><li>Silicon Valley Product Group </li></ul><ul><ul><li>http://svpg.com/ </li></ul></ul><ul><li>Pragmatic Marketing </li></ul><ul><ul><li>http://pragmaticmarketing.com/ </li></ul></ul><ul><li>Business of Software </li></ul><ul><ul><li>http://network.businessofsoftware.org/video/video </li></ul></ul><ul><li>Rich Mironov's Product Bytes </li></ul><ul><ul><li>http://www.mironov.com/articles/ </li></ul></ul>
  11. 11. Thanks <ul><li>Sridhar Oruganti </li></ul><ul><ul><li>@sridharo </li></ul></ul>

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