DD- 313 Art Design & SocietyArtist : Vilmos Huszar (1884 – 1960 )Movement : De Stijl (Also known as Neoplasticism) (1917 – 1931)ByJ.Sridhar10020517
De Stijl• De Stijl = Dutch for The Style, also known as neoplasticism, was a Dutch artistic movement founded in 1917.• Movement centered around De Stijl periodical, masterminded by Theo van Doesburg• Philosophy of functionalism insisting on the rectilinearity of planes and on primary hues plus black & white.• Neoplasticism: "expression of pure plastics" - term coined by Mondrian• De Stijl aesthetic influenced the Bauhaus school
AboutVilmos Huszár (1884–1960) was aHungarian painter and designer. He lived in TheNetherlands, where he was one of the foundermembers of the art movement De Stijl.Huszár was born in Budapest, Hungary. Heemigrated to The Netherlands in 1905, settling atfirst in Voorburg. He was influenced byCubism and Futurism.He met other influential artists including PietMondrian and Theo van Doesburg, both centralfigures in establishing the De Stijl movement withHuszár in 1917. Huszár also co-founded the DeStijl magazine and designed the cover for the firstissue.
The front cover of the firstissue of De Stijl Magazine,1917, has a surprisingresemblence to a garden planin the Abstract Style.
More about him….• From 1920 to 1921 he collaborated with Piet Zwart on furniture designs.• He left the De Stijl group in 1923. He collaborated with Gerrit Rietveld on an exhibition interior for the Greater Berlin Art Exhibition.• From 1925, Huszár concentrated on graphic design and painting.• In 1926 he created a complete visual identity for Miss Blanche Virginia cigarettes, which included packaging, advertising, and point of sale displays.• The concept drew on the imagery associated with the emergent “New Women”, or Flappers. The Flappers were perceived as young, single, urban, and employed, with independent ideas and a certain disdain for authority and social norms.
Visual Identity for “Miss BlancheVirginia cigarettes”The smoking of cigarettes was closelyassociated with their new foundindependence.
Visual identity for MissBlanche Virginia cigarettes
More About…• The whereabouts of many of Huszár’s works are unknown. Many of his paintings and sculptures are only known through photographs that appeared in De Stijl, or from photographs taken by the artist himself.• Works that are lost include the Dancing mechanical doll, a device that could adopt several different postures and was used during Dada conferences in the early 1920s.• Huszár died at the age of 76 in the Dutch town Hierden in 1960.