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Ozone mobile media

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Transcript

  • 1. Mobile Overview
  • 2. Mobile Overview - APAC 56% of Mobile internet Chinese consumers users do mobile social replace their mobile networking- a key Phones frequently driver incase of Malaysia Thailand has been Information search and forecasted as the first Email functions are the country to have more most used in Mobile MI users than web users Internet
  • 3. Mobile Growth In India 3G subscriptions grew by 841% over the past year. 39 Million 3G subscribers across India Mobile Subscribers in MI users between the India -817 MN age group 16-34 – 75% Cost efficient and convenient Penetration from Urban Internet users primarily than desktop in India – 70% through Mobile – 52% many parts of IndiaSource: TRAI 2011
  • 4. Mobile Consumer Behaviour Willing To exchange for internet usage on smartphoneSource: Google
  • 5. Mobile Consumption -Gender wise
  • 6. Smartphone Growth in India Priority in 2012 Should be the latest VFM Messaging Services Data Services Camera App availability Gaming
  • 7. Key Trends in India – Mobile 2012 Implementation of 3G’s & soon to be launched 4G High Engagement Data plans at Affordable rates from n Purchase of MNO’s Products Using Mobile Smartphones, Rise of Apps &Tablets with Best SOLOMO App Stores User Interface
  • 8. Mapping Mobile advertising opportunities Ads on Recharge Cards High Ads on WAP Portals Ads on Bills Ads on Apps Ad s on Content SMS’s MediumREACH Ads on IVR Portal Voice Ads targeted to users Ad RBT & Branded RBT Low Low Medium High TARGETING & INTERACTIVITY
  • 9. How is Mobile Media Consumed? • Most popular for content consumption amongst urban Msging youth & young adults • Preferred access mechanism for smartphone users Applications • Primary usage for messaging, Social Networking & Gaming Mobile • Grown rapidly and gaining significant popularity • Carrier decks and carrier services Internet very popular amongst price conscious youth and Tier B,C town adults • Primary consumption of Voice content thru IVR & Radio • More popular amongst SEC B,C or below in non metros
  • 10. Mobile Media ConsumptionSOURCE:NEILSON 2011 CONNECTED DEVICE REPORT
  • 11. Media Consumption in Smartphones? Entertainment Apps Gaming voice & Mesging 72% of the time spent on Entertainment, 28% Apps and Gaming and the 38% rest for messaging and Voice calls. This clearly to say that Mobile 12% Internet is a major gateway 22% of MobileSource: Neilson
  • 12. Ozone – Mobile SolutionCONTENT COMMUNICATION CONVERSATION Creation Creative Reaction •Write •Review & Revise content •Approve Multichann Behavioural Publish el Analytic •Display Data •Deliver Insights •Store Optimization & Cuztomeriz Govern Individualization: •Plan content ation •Maintain •Measure Keeping the user Consider Assess Benefit Support engagement cycle intact
  • 13. Ozone – What we Offer • Innovations out • Initiate of the box ads to Engagement cycle create maximum impact Impact Connect Access Desire • Mass touch • Right mix points enabling actions for the brandOzone deliver’s audience through SOLOMO – social local mobile
  • 14. Ozone – How we Offer ENGAGEMENT CAMPAIGNS Engaging customers with the Brand on Mobile mediums like SMS, IVR VOICE, USSD, SHORT CODE, LONG CODE, TOLL FREE NO., MOBILE APPS, BANNERS ETC. VIDEO INTEGRATED CAMPAIGNS Broadcasts any Pre-recorded Interactive video Relay simultaneously to many individuals PULL- BASED SAMPLING PROMO Taking feedback fromBranding & Generating Intent Delivering Value Customer LEAD BASED CAMPAIGNS Generate Validated Leads for Businesses through one Point of access to Multiple inventories
  • 15. AD Specs – Rich Media InnovationsPage Peeler Splash Screen Expandable Banners Interstitial Banners Sliders from top down, from left to right & Vice versa
  • 16. Snapshots: Few of our campaigns Bharat Matrimony Fastrack Loop Mobile Godrej Vodafone Nokia KKR -IPLPolicy Bazaar Mydala.com Volkswagen Samsung & Many More
  • 17. Stay Confident & Connect with Ozone Media The right solution for the right audience Sriram V sriram@ozonemedia.com