Sribatsa Pathy
2 SlideShares 230 Followers 261 Followings
Personal Information
Organization / Workplace
India India
Occupation
IIM Lucknow, MBA grad
Industry
Electronics / Computer Hardware
About
I am currently working for Star India Private Limited in the capacity of a management trainee in Product Revenue and Strategy team. I dream of climbing the rungs of the corporate ladder to more of a managerial post where i can contribute on technical as well as management level.
Contact Details
Tags
secondary associations brand equity
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Presentations

(2)

Group 1_Brand Management

7 years ago • 94 Views

Leveraging secondary brand associations to build brand equity

7 years ago • 629 Views
Personal Information
Organization / Workplace
India India
Occupation
IIM Lucknow, MBA grad
Industry
Electronics / Computer Hardware
About
I am currently working for Star India Private Limited in the capacity of a management trainee in Product Revenue and Strategy team. I dream of climbing the rungs of the corporate ladder to more of a managerial post where i can contribute on technical as well as management level.
Tags
secondary associations brand equity
See more