2. Key Note Presentation by :
Professor Dr. Syed Rashidul Hasan
Department of Tourism and Hospitality
Management, University of Dhaka.
Assisted by :
Md. Saiful Islam Bablu, MBA
Md. Mehedi Hasan, MBA
Department of Tourism and Hospitality
Management, University of Dhaka.

3. 0.3 million
0.25 million
0.7 million
1.5 million
Bandarban
Tourists Moving to Different Directions
(Number of Tourists Yearly)
Bangladesh Tourist Map
AR

4. Let us see a video on
Bandarban-
the hidden paradise

6. Current Status of Tourism
in Bandarban

7. TOURISM SPECIFIC CONTEXT
Around 700,000 tourists yearly
Total Tourism Receipt
Taka 100 crore yearly
Tourism Expenditure
Taka 1429 per Tourist
Pick season (Oct – March):
On average 3000 tourists everyday
Local People Received
Taka 2500 per capita
Off season: On week-end 1500
tourists on other days 500 tourists

8. Purpose of Visiting Bandarban
Adventure (70%)
Leisure & Recreation
(26%)
VFR (4%)

9. Types of Tourism and Relatively
Important Facilities:
Model For Bandarban

10. Tourism in Bandarban
Wanderlust Sun lust
Trekking
Track tourism Rest/Relax
Sight-seeing
Accommodation Food & beverage
Transport Handicraft/shopping
Cultural programs

11. Share of Tourism Receipts Retained inside
the Bandarban by Types of Tourism
Outside
59%
Wanderlust Tourism
(Receipts)
Outside
49%
Sun lust Tourism
(Receipts)
Inside
41%
Inside
51%

12. VALUE CHAIN MAP FOR RUMA TREKKING PACKAGE EXPENDITURE (2013)
Tourism Itinerary : Dhaka - Bandarban - Ruma - Boga Lake - Keokradang - Dhaka.
(Typical Package : 5 nights 4 days, Group of 6 persons)
Total Tourist Expenditure on Trekking Experience = Taka 14750 (per person)
Published price of Travel and Trekking Package = Taka 14,000 (per person)
Share of Tourist Expenditure
Outside Bandarban =
Taka 8750 (59.32%)
Cost of Inputs within Bandarban ( including Ruma) =
Taka 6000 (40.68%)
41.69
%
Tour
Operator
17.63
%
Transport
(Dhaka –
Bandarban
– Dhaka)
13.56
%
Transport
within
Bandarban
6.78 %
Accommodation
Ruma &
beyond
plus
Accommodation
Bandarban
10.16%
Food
Ruma
and
Bandarban
5.09 %
Guide
Ruma
5.09 %
Out of
Pocket
Expenditure
Ruma &
Bandarban
Service Inputs. Intervention needed for good accommodation in Ruma
and beyond, Good restaurants be established at Ruma and Boga Lake and
other camping grounds. Trained Guide be prepared to add value, and
availability of trekking equipment should be made locally.

13. VALUE CHAIN MAP FOR BANDARBAN NORMAL PACKAGE (sight seeing, Rest, Relax)
EXPENDITURE.
Tourism Itinerary : Dhaka - Bandarban - Dhaka.
(Typical Package : 3 nights 2 days)
Total Tourist Expenditure on Excursion Experience = Taka 8,200 (per person)
Published price of Excursion Package = Taka 6,000 (per person)
Share of Tourist Expenditure
Outside Bandarban =
Taka 4000 (48.78%)
Cost of Inputs within Bandarban ( including Ruma) =
Taka 4200 (51.22%)
34.14 %
Tour
Operator
14.63 %
Transport
(Non-ac
Dhaka –
Bandarban
– Dhaka)
12.20%
Transport
within
Bandarban
12.20 %
Accommodation
Bandarban
(Classy
hotel)
14.63%
Food
Ruma
and
Bandarban
12.20 %
Out of
Pocket
Expenditure
100 %
Scope for Intervention
Stay more
nights
Campaign
be
Launched

14. FACILITIES FOR THE SUNLUST TOURISTS :
1. Sight seeing
2. Out-of-pocket expenditure (handicraft,
souvenir etc.)
3. Good Resorts to stay
4. Experiencing tribal culture
5. Excursions (e.g. boating in Sangu)
6. Good Transport
SUNLUST

15. Visiting Traditional
Tourists Spots

16. Buying Handicrafts

17. Staying at Hillside Resorts

18. Hillside ResortBoating in Sangu
Prantik Lake Meghla Tourist Spot Cultural Program
Tribal Village
Nilgiri Hilltop Resort
Nilachal
Golden Temple

19. Wanderlust
FACILITIES FOR THE WANDERLUST TOURISTS :
1. Good & Efficient Guides
2. Exotic Trekking Routes
3. Glamorous Track Routes for the moderate
wanderlust tourists.
4. Good Camping Grounds providing improved :
(i) accommodation
(ii) food
(iii) wash facilities
(iv) entertainment

20. Trekking Routes for
the Adventurers

21. Trekking through Jhiri

22. I don’t
Know the
way !!!

23. TRACK TOURISM ROUTE FROM RUMA TO
BOGALAKE(2 h 30 minutes from Ruma to Boga Lake)
s
N
EW
RUMA
BOGA
LAKE
There are
two villages
at
BOGA LAKE
1. Marma
Para
(Marma)
2. Bogalake
Para.
(Bowm)
Facilities needed to
be developed at
BOGA LAKE to
complete the value
Chain:
1. Accommodation
2. Food &
Beverage
3. Entertainment

24. TREKKING ROUTE FROM RUMA TO THANCHI TO
BOROMOWDOK
s
N
EWThanchi
Boro
Mowdok
Night Stay
TINDU
BCD
Night Stay
BORO
MOWDOK
BCD
Facilities needed to be
developed at
TINDU &
BOROMOWDOK
to complete the value
Chain:
1. Accommodation
2. Food &
Beverage
3. Entertainment
(Cultural Show)
Additionally food & beverage
facility have to be
developed at
Tinkhamukh Para,
Remakri & Thanchi
Nafakhum
Waterfall
Boat journey from Thanchi to Boro Mowdok
It will take:
-2 h 30 mins from Bandarban to Ruma
-2 h 30 mins from Ruma to Thanchi
-2 h 30 mins from Thanchi to Tindu
-4 h 30 mins from Tindu to Tinkhamukh Para
-3 h 30 mins from Tinkhamukh para to
Boro Mowdok.
L
L
L
Bandarban
Ruma
Thanchi
L
Tindu
DCB
Tinkhamukhpara
L
Boro Mowdok
DCB
Tripura Para
L
Nafakhum
Tindu
DCB
Thanchi
L
Bandarban
Trekking route:

25. TREKKING ROUTE FROM BALIPARA TO RI SUNG
SUNG WATERFALL
s
N
EW
BOLIPARA
Ri Sung
Sung
Cho Chu Para
(Marma)
Night Stay
BCDL
Facilities needed to be developed at CHO CHU Para to complete the value Chain:
1. Accommodation
2. Food & Beverage
3. Entertainment (Cultural Show)
It will take
-1 h & 30 mins to walk from BOLOPARA to
CHO CHU Para.
-1 h & 30 mins walk from CHO CHU Para to Ri
Sung Sung waterfall.

26. Our hosts have hearts to welcome us…
But poverty impedes……

27. Poverty Map
Source: Bangladesh Bureau of Statistics (2004).

28. Scopes for Community Involvement
Probably the easiest way to involve the local
people with tourism and hospitality is initially
to create trekking rest points (camping ground)
located at spaces nearby the small ethnic
“Para” (village).
Harmony & Friendship

29. Enhance Tourist Facilities, increase income for
the locals without harming environment &
Ecology
• “We welcome guests, but don't want Bandarban to become crowded or polluted
like Rangamati. We don't want to lose our culture nor see it consigned to a
museum. ”
—Raja Aung Shue Prue Chowdhury

30. Sleeping Arrangement Now ……

31. Desired at least…

32. Existing Restaurant

33. A good Place to eat

34. Washroom Now …

35. The Minimum Expectation……

36. MODEL CAMPGROUND
Cottages
Dining
Bath & Wash
Open Air Stage
Tents
Watch TowerHandicraft
Shop

37. Platform
for
mounting
tents
Dinning
facility
Open-air
stage
Bamboo-
made/
wooden
cottage
Toilet
facility
A small
handicraft
shop

38. PROACTIVE ROLES OF
ICIMOD,
GOVERNMENT AGENCIES,
AND
THE PRIVATE SECTOR
WHO SHOULD DO WHAT

39. The Overall tourism value chain in Bandarban
Touroperators/
Individualdeciders
Food &
Beverage
Local
Transportati
on
Handicrafts
/shopping
Services
Accommodation
* Hotel
* Guest house
* Boarding
* Resort
* Restaurant
* Hotel Food
service
* Ethnic
Restaurant
* Street vendors

* Jeep
(Chander Gari)
* Boat
* Three wheeler
* Tour Guide
* Boatman
*Ethnic Village
Culture &
traditions
* Craft Villages
* Shops
* Tourist
Markets
Direct
Service
Provider
Chain
Support
Institutions
Non-
tourism
Sectors
Ministry of Chittagong Hill Tracts Affair/ Ministry of Civil Aviation and Tourism
* Poultry, Fishery
& Dairy farm
* Fruit & Vegetable
garden
* Training Institute
* Fruit processing
plants
* Communication
Services
* Construction
* Furniture
* Equipment &
Supplies
* Fuel Station
* Vehicle
Importer/
Producer
* Training
* Licence Services
* Training service
to guides
* Training for
hospitality, food
preparation and
house keeping
* Security
* Training
* Financial services
* Market linkage
BSCICBPC/NHTTIBTB
Hill District
Council
Zilla Parishad Deputy Commissioner UNDP-CHTDF
Khudra Nrigoshthir
Sanskritik Institute
Local govt/ Community
administration
Tour operators/
hoteliers
Banks/ Financial
institutions/NGOs

40. WHAT
CAN DO

41. ICIMOD :
Tourism
Development
Activities
Intervention by
ICIMOD
Time frame Resources needed Focus Groups
and
Beneficiaries
Identifying
different new
Trekking routes in
Ruma (covering
Thanchi)
Providing services
of Trekking
experts for
conducting survey
1 year (covering
both winter and
monsoon season)
Consultancy
services from
experienced
Trekkers
Adventure
tourists as a
whole. The local
community at
the end.
Improvement of
the existing
trekking routes
(for Ruma and
Thanchi)
Providing services
of trekking
experts
Continuous
throughout the
project period
Experienced
trekking
organizations,
equipment,
materials, plans etc.
Tourists and the
local community
Creation of
Camping grounds
at certain points
of the routes
(Ruma and
Thanchi)
Providing/
managing funds
Continuous
throughout the
project period
Financing the
purchase of
materials for
creation of camp
ground, indigenous
resorts, and other
facilities.
Local people
financially, and
the tourists by
receiving
comfortable
services.

42. Tourism
Development
Activities
Intervention by
ICIMOD
Time frame Resources needed Focus Groups and
Beneficiaries
Creation of
Groups within the
community who
will operate and
manage the
camping grounds
in long run (Ruma
and Thanchi)
Organizing groups
with the remote
ethnic people
along the trekking
routes
Continuous
throughout the
project period.
Motivational
campaign among
the tribal groups.
Services of the
heads of the
groups, Local
administration,
NGOs
Ethnic people
(making aware
about alternative
sources of
earning)
Training to run
the Camping
grounds
commercially
Developing
manuals and
organizing
training programs
Continuous
throughout the
project period
Marketing
experts, local
administration,
NGOs
Ethnic groups
(Ruma and
Thanchi)
Training to the
Guides
Developing
manuals and
organizing
training programs
3 – 6 months Tourist Guide
organizations
Ethnic young
people(Ruma and
Thanchi)
ICIMOD (Cont.)

43. ICIMOD (Cont.)
Tourism
Development
Activities
Intervention by
ICIMOD
Time frame Resources needed Focus Groups and
Beneficiaries
Hospitality and
Catering training
Developing
manuals and
organizing training
programs, or
NHTTI of the BPC
could be engaged
1 – 2 years On-field training
program.
Trainer(s),
materials etc. are
needed. NHTTI or
any private
training institute
may supply.
Ethnic people,
mainly women.
(Ruma and
Thanchi)
Training for
making varieties
of handicraft
products,
Products needed
for trekking
Contacting BSCIC
for developing
training manuals
Continuous
throughout the
project period
Training manuals
and materials
Ethnic women
(Ruma and
Thanchi)

44. Tourism
Development
Activities
Intervention by
ICIMOD
Time frame Resources needed Focus Groups and
Beneficiaries
Marketing of
these handicraft
products
Creation of small
showrooms at the
premise of Camping
grounds. Contacting
the big NGO sales
outlets in Dhaka and
other places to seek
help in marketing the
products.
1 – 2 years Little amount of
funds may be
required.
Ethnic women
(Ruma and
Thanchi)
Making fruit juice Can help improving
indigenous method of
making juice
1 -2 years Supply of small
manual juicers
Ethnic women,
farmers (Ruma
and Thanchi)
Making power
available in the
camping grounds
Financing solar panels Throughout
the project
period
Solar panels Tourists
ICIMOD (Cont.)

45. WHAT
GOVERNMENT AGENCIES
SHOULD DO

46. The Government Agencies :
Tourism
Development
Activities
Intervention by
Different govt.
agencies
Time frame Resources needed Focus Groups and
Beneficiaries
Inviting big
investment in
tourism (State-of-
art hill resorts,
eco-parks etc.)
MoCHTA Continuous Capital investment
(around Bandarban
Sadar, Ruma, Thanchi,
Alikadam)
Local people,
tourists
Developing
Transport
facilities ( roads)
MoCHTA, Dept. of
Environment,
CHTDB, LGED,
Continuous Mainly finance,
technical knowhow
Local people,
tourists
Developing supply
of Electricity
facility
PDB, REB, CHTDB,
Dept. of Environment,
BUET, CUET
Continuous Finance and technical
knowhow.
Local people,
tourists
Promotion of
Tourism of
Bandarban
BHDC, MoCHTA,
BTB, BPC
Continuous Finance and technical
knowhow (Advertising
firms, TV channels).
Stakeholders of
Bandarban
tourism

47. The Government Agencies(cont.…)
Tourism
Development
Activities
Intervention by
Different govt.
agencies
Time frame Resources needed Focus Groups and
Beneficiaries
Collection of
Tourism Data
BHDC, Bandarban
Police,
Accommodation units
in the district, BTB,
BSB, DTHM, DU
Continuous Technical
knowhow,
computer
networking,
questionnaire
development
Overall Tourism of
Bandarban.
Supply of water BHDC, Public Health
Dept, BUET, CUET,
Environment Dept.
Continuous Technical
knowhow,
consultancy
Local people,
tourists, Overall
tourism of
Bandarban
Maintenance of
Law and order
situation (safety
and security of
tourists)
Bangladesh
Police(may be Hill
Tourist
police),Community
Police
continuous Government
intention and
planning
Tourists, local
people,
entrepreneurs

48. Role of
Public Private Partnership

49. Tourism
Development
Activities
Intervention by
different parties
Time frame Resources needed Focus Groups and
Beneficiaries
Establishing hilly
resort around
Bandarban Sadar
BHDC, Big investors
experienced in tourism
Continuous Finance, technical
knowhow, trained
and skilled Human
resource,
Local people, sun
lust tourists
Establishing small
tourism related
business units
including
processing plants
for agri-items.
Private and Public Banks Continuous Financing loans to
the local
entrepreneurs
Local people
Maintain
Sustainability
(protecting nature
and environment)
BHDC, ICIMOD, MoCHTA,
BTB, Dept. of Environment,
Tour Operators, Local
community, Bandarban
Police, Local administration
including Municipality
office, Hoteliers’
association.
Continuous Finance is needed The Hill district of
Bandarban, the
tourism treasure
of Bandarban,
Image of
Bangladesh
PPP

50. Future Bandarban :
See, Feel, Enjoy the heaven…
Elevator Tree house
Rope wayCottage casino
Bandarban

51. THANK YOU