Social Networking
Why it matters in Philanthropy
    & How to get started
          Presented by:
         Sidney R. Hargro
Assumptions


Effective calls to
action matter to
  philanthropy
Assumptions

   Thought
  leadership
  matters to
 philanthropy
Assumptions

Opinions and
perceptions
  matter to
philanthropy.
Social Networking Matters
• Offers free, effective way to issue a call-to-
  action

• Places you in contact with well-kno...
Before Social Networking
Before Social Networking
1
     One-to-Many
Before Social Networking




           2
         One-on-one
Before Social Networking
1
     One-to-Many     One-to-many and
                     one-on-one is one-
                  ...
With Social Networking

               You Are
                Here
With Social Networking

                                       You Are
                                        Here



   ...
With Social Networking
Followers
(1,300+)
With Social Networking
 I follow
(1,100+)
With Social Networking
Valued Network
    (100+)
With Social Networking
Valued Contacts
     (25+)
Let’s Dive In…
How do I
 generate
“valuable”
content to
  share?
Content Dashboard
Content Dashboard
Image Acknowledgements
• “My Social Network” - by Luc Legay
• “Suessian Megaphone” - by The Paradigm
  Shifter
• “Time to ...
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Social Networking - Why it matters to Philanthropy and How to get Started

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Presentation given to CEOs of mid-south foundations regarding social networking (focused on Twitter).

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Social Networking - Why it matters to Philanthropy and How to get Started

  1. 1. Social Networking Why it matters in Philanthropy & How to get started Presented by: Sidney R. Hargro
  2. 2. Assumptions Effective calls to action matter to philanthropy
  3. 3. Assumptions Thought leadership matters to philanthropy
  4. 4. Assumptions Opinions and perceptions matter to philanthropy.
  5. 5. Social Networking Matters • Offers free, effective way to issue a call-to- action • Places you in contact with well-known and little-known thought leaders • Brings opinion and perception scanning in house
  6. 6. Before Social Networking
  7. 7. Before Social Networking 1 One-to-Many
  8. 8. Before Social Networking 2 One-on-one
  9. 9. Before Social Networking 1 One-to-Many One-to-many and one-on-one is one- way interaction that is limited in connecting you with the right people. 2 One-on-one
  10. 10. With Social Networking You Are Here
  11. 11. With Social Networking You Are Here Select who you Listen to Offer valuable Attract a want to interact Conversations content following with deeper
  12. 12. With Social Networking Followers (1,300+)
  13. 13. With Social Networking I follow (1,100+)
  14. 14. With Social Networking Valued Network (100+)
  15. 15. With Social Networking Valued Contacts (25+)
  16. 16. Let’s Dive In…
  17. 17. How do I generate “valuable” content to share?
  18. 18. Content Dashboard
  19. 19. Content Dashboard
  20. 20. Image Acknowledgements • “My Social Network” - by Luc Legay • “Suessian Megaphone” - by The Paradigm Shifter • “Time to Impact” • “Opinion” - by Mindful One • “In the Crowd” - by Pensiero • “The Search” - by DS photography
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