Social Networking
Why it matters in Philanthropy
& How to get started
Presented by:
Sidney R. Hargro

Assumptions
Effective calls to
action matter to
philanthropy

Assumptions
Thought
leadership
matters to
philanthropy

Assumptions
Opinions and
perceptions
matter to
philanthropy.

Social Networking Matters
• Offers free, effective way to issue a call-to-
action
• Places you in contact with well-known and
little-known thought leaders
• Brings opinion and perception scanning in
house

Before Social Networking

Before Social Networking
1
One-to-Many

Before Social Networking
2
One-on-one

Before Social Networking
1
One-to-Many One-to-many and
one-on-one is one-
way interaction that
is limited in
connecting you with
the right people.
2
One-on-one

With Social Networking
You Are
Here

With Social Networking
You Are
Here
Select who you
Listen to Offer valuable Attract a
want to interact
Conversations content following
with deeper

With Social Networking
Followers
(1,300+)

With Social Networking
I follow
(1,100+)

With Social Networking
Valued Network
(100+)

With Social Networking
Valued Contacts
(25+)

Let’s Dive In…

How do I
generate
“valuable”
content to
share?

Content Dashboard

Content Dashboard

Image Acknowledgements
• “My Social Network” - by Luc Legay
• “Suessian Megaphone” - by The Paradigm
Shifter
• “Time to Impact”
• “Opinion” - by Mindful One
• “In the Crowd” - by Pensiero
• “The Search” - by DS photography