Ithaca Bikes

628 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
628
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Ithaca Bikes

    1. 1. Ithaca Bikes Sarah Reichle and Chloe ToddTompkins County and Cornell Cooperative Extension
    2. 2. Agenda• Ithaca Bikes Overview• Target Market and Research• Offering• Logistics• Discounts for Ithaca Bikes members• Costs• Communication
    3. 3. Agenda• Ithaca Bikes Overview• Target Market and Research• Offering• Logistics• Discounts for Ithaca Bikes members• Costs• Communication
    4. 4. • Bike share program• Spring 2013 launch• Minimal fee for users• 50 bikes to start• Strategically placed around Ithaca
    5. 5. • Bike share program• Spring 2013 launch• Minimal fee for users• 50 bikes to start• Strategically placed around Ithaca
    6. 6. Target Market and Research• Primary: local residents• Secondary: college students• Primary and secondary research
    7. 7. OfferingWhat are the incentives to ride a bike?
    8. 8. Offering What are the incentives to ride a bike?1. To protect the environment
    9. 9. Offering What are the incentives to ride a bike?1. To protect the environment2. Save money
    10. 10. Offering What are the incentives to ride a bike?1. To protect the environment2. Save money3. Stay healthy and physically fit
    11. 11. Offering What are the incentives to ride a bike?1. To protect the environment2. Save money3. Stay healthy and physically fit4. Avoid traffic / parking
    12. 12. Offering What are the incentives to ride a bike?1. To protect the environment2. Save money3. Stay healthy and physically fit4. Avoid traffic / parking5. Schedule flexibility
    13. 13. Offering What are the incentives to ride a bike?1. To protect the environment2. Save money3. Stay healthy and physically fit4. Avoid traffic / parking5. Schedule flexibility6. Improve the local economy
    14. 14. Offering What are the incentives to ride a bike?1. To protect the environment2. Save money3. Stay healthy and physically fit4. Avoid traffic / parking5. Schedule flexibility6. Improve the local economy7. It’s fun!
    15. 15. Logistics
    16. 16. Logistics• Bicycles
    17. 17. Logistics• Bicycles• Locations
    18. 18. Logistics• Bicycles• Locations
    19. 19. Logistics• Bicycles• Locations
    20. 20. Logistics• Bicycles• Locations• Operating dates
    21. 21. Logistics• Bicycles• Locations Membership fees 1st hour $2• Operating dates Each additional hour $3• Membership 24 hours 5 days $7 $15 • Waiver 30 days $25 • Pricing 1 year $75 Non-member fees 1st hour $3 Each additional hour $4
    22. 22. Logistics• Bicycles• Locations• Operating dates• Membership • Waiver • Pricing• Electronic kiosks • Printed receipt
    23. 23. Logistics• Bicycles• Locations• Operating dates• Membership • Waiver • Pricing• Electronic kiosks • Printed receipt• GPS tracking system
    24. 24. Discounts• TCAT• Local shops and restaurants• Ithaca and Cornell campuses• Ithaca Farmer’s Market• Mutual positive exchange
    25. 25. Costs• Potential start-up cost: $50,000-$100,000• Non-profit status• Grants• Federal or NY state funding• Sustainability funding• Ads on bikes • Partner with advertising agency
    26. 26. Communication• Print ads, posters• Brochures and pamphlets• Website• Mobile App• Facebook, Twitter, Foursquare• Viral LipDub YouTube video• Event: Ride for RIBs
    27. 27. Thank You!Questions or Comments?
    28. 28. Thank You!Questions or Comments?

    ×