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Ithaca Bikes
Ithaca Bikes
Ithaca Bikes
Ithaca Bikes
Ithaca Bikes
Ithaca Bikes
Ithaca Bikes
Ithaca Bikes
Ithaca Bikes
Ithaca Bikes
Ithaca Bikes
Ithaca Bikes
Ithaca Bikes
Ithaca Bikes
Ithaca Bikes
Ithaca Bikes
Ithaca Bikes
Ithaca Bikes
Ithaca Bikes
Ithaca Bikes
Ithaca Bikes
Ithaca Bikes
Ithaca Bikes
Ithaca Bikes
Ithaca Bikes
Ithaca Bikes
Ithaca Bikes
Ithaca Bikes
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Ithaca Bikes

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  • Transcript

    • 1. Ithaca Bikes Sarah Reichle and Chloe ToddTompkins County and Cornell Cooperative Extension
    • 2. Agenda• Ithaca Bikes Overview• Target Market and Research• Offering• Logistics• Discounts for Ithaca Bikes members• Costs• Communication
    • 3. Agenda• Ithaca Bikes Overview• Target Market and Research• Offering• Logistics• Discounts for Ithaca Bikes members• Costs• Communication
    • 4. • Bike share program• Spring 2013 launch• Minimal fee for users• 50 bikes to start• Strategically placed around Ithaca
    • 5. • Bike share program• Spring 2013 launch• Minimal fee for users• 50 bikes to start• Strategically placed around Ithaca
    • 6. Target Market and Research• Primary: local residents• Secondary: college students• Primary and secondary research
    • 7. OfferingWhat are the incentives to ride a bike?
    • 8. Offering What are the incentives to ride a bike?1. To protect the environment
    • 9. Offering What are the incentives to ride a bike?1. To protect the environment2. Save money
    • 10. Offering What are the incentives to ride a bike?1. To protect the environment2. Save money3. Stay healthy and physically fit
    • 11. Offering What are the incentives to ride a bike?1. To protect the environment2. Save money3. Stay healthy and physically fit4. Avoid traffic / parking
    • 12. Offering What are the incentives to ride a bike?1. To protect the environment2. Save money3. Stay healthy and physically fit4. Avoid traffic / parking5. Schedule flexibility
    • 13. Offering What are the incentives to ride a bike?1. To protect the environment2. Save money3. Stay healthy and physically fit4. Avoid traffic / parking5. Schedule flexibility6. Improve the local economy
    • 14. Offering What are the incentives to ride a bike?1. To protect the environment2. Save money3. Stay healthy and physically fit4. Avoid traffic / parking5. Schedule flexibility6. Improve the local economy7. It’s fun!
    • 15. Logistics
    • 16. Logistics• Bicycles
    • 17. Logistics• Bicycles• Locations
    • 18. Logistics• Bicycles• Locations
    • 19. Logistics• Bicycles• Locations
    • 20. Logistics• Bicycles• Locations• Operating dates
    • 21. Logistics• Bicycles• Locations Membership fees 1st hour $2• Operating dates Each additional hour $3• Membership 24 hours 5 days $7 $15 • Waiver 30 days $25 • Pricing 1 year $75 Non-member fees 1st hour $3 Each additional hour $4
    • 22. Logistics• Bicycles• Locations• Operating dates• Membership • Waiver • Pricing• Electronic kiosks • Printed receipt
    • 23. Logistics• Bicycles• Locations• Operating dates• Membership • Waiver • Pricing• Electronic kiosks • Printed receipt• GPS tracking system
    • 24. Discounts• TCAT• Local shops and restaurants• Ithaca and Cornell campuses• Ithaca Farmer’s Market• Mutual positive exchange
    • 25. Costs• Potential start-up cost: $50,000-$100,000• Non-profit status• Grants• Federal or NY state funding• Sustainability funding• Ads on bikes • Partner with advertising agency
    • 26. Communication• Print ads, posters• Brochures and pamphlets• Website• Mobile App• Facebook, Twitter, Foursquare• Viral LipDub YouTube video• Event: Ride for RIBs
    • 27. Thank You!Questions or Comments?
    • 28. Thank You!Questions or Comments?

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