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Untangling social media presented at 10Carden 9 aug12
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Untangling social media presented at 10Carden 9 aug12


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  • Welcome. What am I going to cover:Social media and some of the tools out thereOverview of what the tools look like<break>How twitter worksOnline to real lifeCandice talks about lunch up guelph
  • Social media is a cocktail party.Social networks are not new, but online social networks are a new possibility. its a friendly place, but everyone is invitedMultiple streams of information interaction, Relationship building real-timeA cycle of knowledge exchangeSearching, sharing spontaneous things can happen, Possibilities
  • Practically:It can allow organizations to get feedback quickly. Create conversation about a product or videoMulti-modal way to post thingsBuilt in audience in existing social networksSharing between networks allows you to put your things in one spot, and share with multiple people.
  • Big three social networks in English in North America are:Facebook, 901 million users (26 times Canada population)Twitter, 555 million users (16 times population of Canada)LinkedIn, 150 million users (4.3 times the population of Canada)As of May 2, 2012’s population in 2011 was 34.5 Million (
  • Terms and tools When and how to use
  • Terms and tools When and how to use
  • Terms and tools When and how to use
  • It’s not just teenagers and young people, but different people in different places
  • Social media is about sharing
  • Twitter Terms: tweet, re-tweet, follow, @, #, hastag.Tools: Tweetdeck;; instagram.comdirect message, Definitions: reading:
  • Social media is about listening. Listen before starting a conversation
  • Do not tweet anything you would be embarrassed for your employer, mother or the queen to read.
  • Look for messages in multiple places
  • http://www.snapguelph.comCheck out our lecture on Aug 16th.
  • Bridging online to real life over a real-life activity: eating Meeting someone “for coffee”, often isn’t about the beverage, its about interacting.
  • How to bridge online and local communities through LunchUpGuelph, a local Twitter community event. Introduce Candice
  • candice talks
  • Transcript

    • 1. Untangling social media with Shawna Reibling and Candice LePage
    • 2. @ICESGuelph
    • 3. Source:
    • 4. Source:
    • 5. Your social media questions
    • 6. BREAK
    • 7. Twitter in Plain English from commoncraft.com
    • 8. A Tweet Hash tag @ symbolA Re-tweet Linking photos
    • 9. A conversation
    • 10. How to create a Twitter Account Exercise: Create a Twitter Account
    • 11. • Message on Twitter• Message on SNAP community website • Message on our website
    • 12. Linking your online with real lifeSrc: Joming Lau