Social Media Seminar Series Shawna Reibling Cultivating  Digital  Social  Presence: Part 1 Kyle Mackie
Format of Workshop Social Media Issues Social Media Tools  (11am MACS 311a) Social Media Learning Circle starting Jan 2012...
What is Social Media?
Social Media Illustration by W. B. Jones   <ul><li>Relationship </li></ul><ul><li>A cycle of knowledge exchange </li></ul>...
What are you here to learn more about?
Questions you need to consider before crafting your online presence <ul><li>Do I need a online presence? </li></ul><ul><li...
 
not as careful  as I probably should be...   sold my soul  to the internet... I gave up... recognition and  getting yourse...
What is my online presence? Am I starting from scratch? Google Pipl Spezify
Social media identity
consistent identity message
Your Social Identity <ul><li>What does your email address say about you? </li></ul><ul><li>What does your online name say ...
Choosing an Identity Checklist <ul><li>What do you currently use? </li></ul><ul><li>For Twitter: choose something short </...
Who am I online? ‘ When you’re promoting brand YOU, everything you do – and everything you choose not to do – communicates...
Questions you need to consider before joining social media <ul><li>Who am I trying to reach? </li></ul><ul><li>What do I w...
Who am I trying to reach? <ul><li>Knowledge mobilization:  Moving research knowledge  into active service </li></ul><ul><l...
 
How do I choose where to share my identity?
How you share your identity blog Best of  blog delicious flickr Twitter Dissertation Research papers Scholarly publication...
Tools <ul><li>Blogs: share your writing, thoughts, ideas </li></ul><ul><ul><li>Blogger, Wordpress </li></ul></ul><ul><li>S...
End of Part 1 Part 2 begins at 11am in MACS 311a - Bring your new twitter name ideas
Social Media Seminar Series Shawna Reibling Cultivating  Digital  Social  Presence: Part 2 Kyle Mackie
Format of Workshop Social Media Issues Social Media Tools  (11am MACS 311a) Social Media Learning Circle starting Jan 2012...
Tools <ul><li>Blogs: share your writing, thoughts, ideas </li></ul><ul><ul><li>Blogger, Wordpress </li></ul></ul><ul><li>S...
What is my online presence? Am I starting from scratch? Exercise: Open a web browser and find yourself using one of these ...
How to create a social media identity <ul><li>Step 1. Figure out what you want to share </li></ul><ul><li>Step 2. Who do y...
How you share your identity blog Best of  blog delicious flickr Twitter Dissertation Research papers Scholarly publication...
I want to share my ideas online <ul><ul><li>Use a blog: Blogger, Wordpress </li></ul></ul>About link takes you to kylemack...
Who do I want to share with? <ul><li>Social Networks: have conversations </li></ul><ul><ul><li>Twitter, LinkedIn, Facebook...
Start finding out about networks <ul><li>Twitter Terms: tweet, re-tweet, follow, direct message, @, #, hastag. </li></ul><...
 
 
Create yourself in the Network <ul><li>Twitter Terms: tweet, re-tweet, follow, direct message, @, #, hastag. </li></ul><ul...
How to create a Twitter Account
Find people to have a conversation with Exercise: Find someone who works in your field.  Find one person they follow who i...
Listen before starting a conversation Exercise: Reply to someone’s tweet
 
Tell people what you are reading <ul><li>http://blogs.scientificamerican.com/science-sushi/2011/09/27/social-media-for-sci...
Make it easy to find you & your stuff <ul><li>Social Networks: search and share </li></ul><ul><ul><li>YouTube, Vimeo (vide...
Help Others Find You <ul><ul><li>Be consistent </li></ul></ul><ul><ul><li>Claim your space </li></ul></ul><ul><ul><li>Be r...
<ul><li>Ask others & Talk about it </li></ul><ul><li>Add to email signature </li></ul><ul><li>Add to Business cards </li><...
Bonus Tools for Work Together <ul><li>Link to dropbox resources for students:  http://blog.dropbox.com/?p=938 </li></ul><u...
Advanced Steps: Website <ul><li>Your own domain name </li></ul><ul><li>Website: Wordpress, Drupalgardens, etc. </li></ul>
Join us in January 2012!  Shawna Reibling |  [email_address]  | @ICESGuelph Kyle Mackie |    kmackie@uoguelph.ca | kylemac...
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Soc media seminar one grad students v5

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  • Welcome Introduce kyle and shawna Explain why we ’re partnering together
  • Explain format and how it builds together
  • http://www.youtube.com/watch?v=MpIOClX1jPE
  • Knowledge mobilization is defined as Moving research knowledge into active service
  • Danah Boyd ’s blog http://www.zephoria.org/thoughts/ Danah Boyd Twitter http://twitter.com/zephoria Danah Boyd Delicious http://delicious.com/zephoria/4blog
  • Danah Boyd ’s blog http://www.zephoria.org/thoughts/ Danah Boyd Twitter http://twitter.com/zephoria Danah Boyd Delicious http://delicious.com/zephoria/4blog
  • Knowledge mobilization is defined as Moving research knowledge into active service Moving this research knowledge into active service involves moving ideas , connecting researchers and people, sharing both people and ideas, as well as searching out and making the connections between ideas and people with common interests visible and transparent. Examples of how these network effects translate to research includes: Faster transfer of information than a journal publication (blog) Feedback on ideas (comments and responses) Knowing what are others in your field working on today ? (twitter) Real-time conversation and network exchange (twitter) Resource sharing (blogs) Notification of when new information is shared (RSS) Ideas, people, sharing and searching are all ways to build your knowledge transfer network.
  • What and why not where How people search for content? Where to upload and why? Time Management Issues
  • Welcome Introduce kyle and shawna Explain why we ’re partnering together
  • Explain format and how it builds together
  • What and why not where How people search for content? Where to upload and why? Time Management Issues
  • SR: People are part of networks and these ideas are shared between them. One researcher is outlining her body of work to another researcher and making the network connection between the two researchers visible. There is a common link forged through common interest. PJ: This example is with username zephoria as danah boyd, Microsoft Research New England. The way to send direct public messages to another user is by including @username at the beginning of the message
  • SR: In a twitter post ideas flow from a researcher into the researchers’ network. In this message, the author is sharing the central idea of his recently exhibited poster, inviting a conversation about these ideas. The conversations that may have occurred at the physical poster session are opened up to those who might not have been there, or who were there and want to continue the discussion of ideas. These are twitter messages or tweets from benhazzard, a graduate student in the Faculty of Education at UWO. He uses a hashtag #CSSSE so that his tweet can be organised with other discussions about the CATE conference.
  • SR: It is important to keep in mind that we are taking a social networking tool and using it for researcher and academic purposes. This is a new and challenging domain for knowledge mobilization and will move research knowledge into interaction with a wider and possibly new audience. Gain more relevance in a new mode of communication. PJ: Please click link #2 which will take you to the Twitter homepage Let’s start by clicking the join button ***do live*** SR: Now that you have an account, you need to find people to add to yoru network.
  • SR : The sharing of resources through a personal connection and making referrals to other sources of information shows the power of peer referral. the exchange of recommended information is a powerful feature of building your networks. PJ: As twitter messages can only be 140 characters, GardnerCampbell (show example using search in tweetdeck) using tinyurl to make his long blogpost URL, very short.
  • PJ: So you still don’t have any followers. It would be cool if you could get important people in your network to add you. First, you should let others know you are on twitter - send out an email &lt;CLICK&gt; PJ: Verbally ask your colleagues, send out an email, place your twitter name on your email signature, add it to your business cards, attach it to your door, tell your colleagues, add it to your conference badge. Be visible. &lt;next page&gt; NOTE: Shawna will wear name tag with twitter ID on them
  • Soc media seminar one grad students v5

    1. 1. Social Media Seminar Series Shawna Reibling Cultivating Digital Social Presence: Part 1 Kyle Mackie
    2. 2. Format of Workshop Social Media Issues Social Media Tools (11am MACS 311a) Social Media Learning Circle starting Jan 2012 Coaching available
    3. 3. What is Social Media?
    4. 4. Social Media Illustration by W. B. Jones <ul><li>Relationship </li></ul><ul><li>A cycle of knowledge exchange </li></ul><ul><li>Searching, sharing </li></ul><ul><li>Possibilities </li></ul>Blogs Twitter Podcasting Video Flickr YouTube Facebook Digital Presence <ul><li>Who you are online </li></ul><ul><li>What are your ideas </li></ul><ul><li>Possibilities </li></ul>
    5. 5. What are you here to learn more about?
    6. 6. Questions you need to consider before crafting your online presence <ul><li>Do I need a online presence? </li></ul><ul><li>Am I ready to be digitally social? </li></ul><ul><li>What is my online presence? </li></ul><ul><li>Am I starting from scratch? </li></ul><ul><li>Precautions & opportunities … </li></ul>
    7. 8. not as careful as I probably should be... sold my soul to the internet... I gave up... recognition and getting yourself known ... common name... not a whole lot ( I don't think )... you probably wouldn't find me ... I have no idea what's online about me ... probably are going to be implications in the future... I think people should get over themselves…
    8. 9. What is my online presence? Am I starting from scratch? Google Pipl Spezify
    9. 10. Social media identity
    10. 11. consistent identity message
    11. 12. Your Social Identity <ul><li>What does your email address say about you? </li></ul><ul><li>What does your online name say about you? </li></ul><ul><li>What do you want your </li></ul><ul><li>online identity to be? </li></ul>@MrsKutcher
    12. 13. Choosing an Identity Checklist <ul><li>What do you currently use? </li></ul><ul><li>For Twitter: choose something short </li></ul><ul><li>Do you use mobile devices? Is it easy to type? </li></ul><ul><li>Is this for professional or personal use? </li></ul>
    13. 14. Who am I online? ‘ When you’re promoting brand YOU, everything you do – and everything you choose not to do – communicates the value and character of your brand’ (Tom Peters, 1997,  The brand called you )
    14. 15. Questions you need to consider before joining social media <ul><li>Who am I trying to reach? </li></ul><ul><li>What do I want people to know about me? </li></ul><ul><li>Am I starting from scratch? </li></ul><ul><li>Precautions & opportunities … </li></ul>
    15. 16. Who am I trying to reach? <ul><li>Knowledge mobilization: Moving research knowledge into active service </li></ul><ul><li>Feedback on ideas </li></ul><ul><li>What are others in your field working on today ? </li></ul><ul><li>Real-time conversation and network exchange </li></ul><ul><li>Resource sharing </li></ul><ul><li>Immediate awareness of when information is shared </li></ul><ul><li>Jobs? Contacts? Support? </li></ul><ul><li>Precautions & opportunities … </li></ul>
    16. 18. How do I choose where to share my identity?
    17. 19. How you share your identity blog Best of blog delicious flickr Twitter Dissertation Research papers Scholarly publications myspace Webpage
    18. 20. Tools <ul><li>Blogs: share your writing, thoughts, ideas </li></ul><ul><ul><li>Blogger, Wordpress </li></ul></ul><ul><li>Social Networks: have conversations </li></ul><ul><ul><li>Twitter, LinkedIn, Facebook, MySpace </li></ul></ul><ul><li>Social Networks: search and share </li></ul><ul><ul><li>YouTube, Vimeo (video) Flickr (pictures) </li></ul></ul><ul><ul><li>Slideshare/scribd: (powerpoints); Atrium (files); Dropbox </li></ul></ul><ul><li>Work together: create content together </li></ul><ul><ul><li>Dropbox, google docs </li></ul></ul><ul><li>Website: curate your identity </li></ul><ul><ul><li>Wordpress, Drupalgardens, etc . </li></ul></ul>
    19. 21. End of Part 1 Part 2 begins at 11am in MACS 311a - Bring your new twitter name ideas
    20. 22. Social Media Seminar Series Shawna Reibling Cultivating Digital Social Presence: Part 2 Kyle Mackie
    21. 23. Format of Workshop Social Media Issues Social Media Tools (11am MACS 311a) Social Media Learning Circle starting Jan 2012 Coaching available
    22. 24. Tools <ul><li>Blogs: share your writing, thoughts, ideas </li></ul><ul><ul><li>Blogger, Wordpress </li></ul></ul><ul><li>Social Networks: have conversations </li></ul><ul><ul><li>Twitter, LinkedIn, Facebook, MySpace </li></ul></ul><ul><li>Social Networks: search and share </li></ul><ul><ul><li>YouTube, Vimeo (video) Flickr (pictures) </li></ul></ul><ul><ul><li>Slideshare/scribd: (powerpoints); Atrium (files); Dropbox </li></ul></ul><ul><li>Work together: create content together </li></ul><ul><ul><li>Dropbox, google docs </li></ul></ul><ul><li>Website: curate your identity </li></ul><ul><ul><li>Wordpress, Drupalgardens, etc . </li></ul></ul>
    23. 25. What is my online presence? Am I starting from scratch? Exercise: Open a web browser and find yourself using one of these tools
    24. 26. How to create a social media identity <ul><li>Step 1. Figure out what you want to share </li></ul><ul><li>Step 2. Who do you want to share it with </li></ul><ul><li>Step 3. Start finding out more about those networks </li></ul><ul><li>Step 4. Create yourself in the network </li></ul><ul><li>Step 5. Start a conversation with stakeholders </li></ul><ul><li>Step 6. Make it easy for people to find you and your stuff i.e. add tags </li></ul>
    25. 27. How you share your identity blog Best of blog delicious flickr Twitter Dissertation Research papers Scholarly publications myspace Webpage
    26. 28. I want to share my ideas online <ul><ul><li>Use a blog: Blogger, Wordpress </li></ul></ul>About link takes you to kylemackie.ca
    27. 29. Who do I want to share with? <ul><li>Social Networks: have conversations </li></ul><ul><ul><li>Twitter, LinkedIn, Facebook, MySpace </li></ul></ul>Kyle: Twitter at Conferences and other events
    28. 30. Start finding out about networks <ul><li>Twitter Terms: tweet, re-tweet, follow, direct message, @, #, hastag. </li></ul><ul><li>Tools: Tweetdeck; twitter.com; twitpic.com </li></ul><ul><li>Definitions: http://support.twitter.com/articles/166337-the-twitter-glossary </li></ul><ul><li>For further reading: http://podjam.tv/2011/11/15/9-strange-things-about-tweets-retweets-and-dms-every-twitter-user-must-know/ </li></ul>Exercise: Find someone who works in your field. Find one person they follow who is in Canada.
    29. 33. Create yourself in the Network <ul><li>Twitter Terms: tweet, re-tweet, follow, direct message, @, #, hastag. </li></ul><ul><li>Tools: Tweetdeck; twitter.com; twitpic.com </li></ul><ul><li>Definitions: http://support.twitter.com/articles/166337-the-twitter-glossary </li></ul><ul><li>For further reading: http://podjam.tv/2011/11/15/9-strange-things-about-tweets-retweets-and-dms-every-twitter-user-must-know/ </li></ul>
    30. 34. How to create a Twitter Account
    31. 35. Find people to have a conversation with Exercise: Find someone who works in your field. Find one person they follow who is in Canada.
    32. 36. Listen before starting a conversation Exercise: Reply to someone’s tweet
    33. 38. Tell people what you are reading <ul><li>http://blogs.scientificamerican.com/science-sushi/2011/09/27/social-media-for-scientists-part-1-its-our-job/ </li></ul>Exercise: share a web article on Twitter
    34. 39. Make it easy to find you & your stuff <ul><li>Social Networks: search and share </li></ul><ul><ul><li>YouTube, Vimeo (video); Flickr (pictures) </li></ul></ul><ul><ul><li>Slideshare/scribd: (powerpoints); Atrium (files) </li></ul></ul><ul><li>Creative Commons </li></ul><ul><li>Shawna: example of atrium files </li></ul><ul><li>Kyle: Open vs. Closed systems </li></ul>
    35. 40. Help Others Find You <ul><ul><li>Be consistent </li></ul></ul><ul><ul><li>Claim your space </li></ul></ul><ul><ul><li>Be recognizable </li></ul></ul><ul><ul><li>Start walking! </li></ul></ul><ul><ul><ul><li>Profiles </li></ul></ul></ul><ul><ul><ul><li>Privacy Settings </li></ul></ul></ul><ul><ul><ul><li>ePortfolio </li></ul></ul></ul><ul><ul><ul><li>Blog </li></ul></ul></ul><ul><ul><ul><li>Domains </li></ul></ul></ul>Photo credit: http://www.flickr.com/photos/sludgeulper/
    36. 41. <ul><li>Ask others & Talk about it </li></ul><ul><li>Add to email signature </li></ul><ul><li>Add to Business cards </li></ul><ul><li>Write it on your name tag </li></ul>Share your twitter user name
    37. 42. Bonus Tools for Work Together <ul><li>Link to dropbox resources for students: http://blog.dropbox.com/?p=938 </li></ul><ul><li>Google docs: how you registered for this workshop </li></ul><ul><li>Precautions, opportunities </li></ul>
    38. 43. Advanced Steps: Website <ul><li>Your own domain name </li></ul><ul><li>Website: Wordpress, Drupalgardens, etc. </li></ul>
    39. 44. Join us in January 2012! Shawna Reibling | [email_address] | @ICESGuelph Kyle Mackie |   kmackie@uoguelph.ca | kylemackie.ca | @kylemackie 
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