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Building the next Angry Birds, The Business of building & Marketing Apps
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Building the next Angry Birds, The Business of building & Marketing Apps

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Presented at the DevFest of Google Developer Group, Mumbai by Sreeraman Thiagarajan, Chapter Manager, GBG Mumbai

Presented at the DevFest of Google Developer Group, Mumbai by Sreeraman Thiagarajan, Chapter Manager, GBG Mumbai

Published in: Business, News & Politics

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  • Developer vsentreprenuer
  • Don’t start an app business because its ‘cool’ or just because you can
  • What problem are you solving?
  • Transcript

    • 1. @sree_raman #DevFestMum Talk by Sreeraman Thiagarajan
    • 2. @sree_raman Building the next ‘Angry Birds’ THE BUSINESS OF APPS
    • 3. @sree_raman All About GBG
    • 4. @sree_raman GBG Mumbai
    • 5. @sree_raman Another important bird @sree_raman @media2win @GBGmumbai #DevFestMum
    • 6. @sree_raman Apps The basics of Business
    • 7. @sree_raman The fundamental Be it your time, money or resources
    • 8. @sree_raman The need “Everything that can be invented has been invented” Charles H. Duell Commissioner, U.S. patent office, 1899
    • 9. @sree_raman The need “If I had asked people what they wanted, they would have said faster horses.” - Henry Ford Don’t ask. Observe.
    • 10. @sree_raman The need Make it bulls#!t proof
    • 11. @sree_raman The Solution Solve one problem at a time, differently
    • 12. @sree_raman The Build 3 immutable laws • Is the problem completely solvable? • Is it practical • Does the cost benefit make sense for the customer
    • 13. @sree_raman The Build Get moving, that’s equally important
    • 14. @sree_raman The Marketing Mantra • Getting listed in the app store is not a marketing strategy! • Social media, SEO & ASO are mere hygiene factors • Don’t wake up to marketing someday, practice it everyday. • Follow the 1-1-1 rule (Message, TG, CTA) • Tell a great story • Target influencers & get WOM • Think globally
    • 15. @sree_raman The Purpose Are your customers happy?
    • 16. @sree_raman The Monies • Who’s paying your bills? – Users or Advertisers • Challenge the existing systems • Look for ancillary revenues
    • 17. @sree_raman Summary • Identify a need & provide a realistic solution • Match benefits to costs • Fail fast, get started and keep moving • Marketing is a commitment, not just a campaign • Have a purpose & think global • Money matter, think who’s paying your bills
    • 18. @sree_raman Q&A Thank You! Sreeraman Thiagarajan

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