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Commerce APIs
Commerce APIs
Commerce APIs
Commerce APIs
Commerce APIs
Commerce APIs
Commerce APIs
Commerce APIs
Commerce APIs
Commerce APIs
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Commerce APIs

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A look at what are Commerce APIs. What is its relevance to commerce as it is done today .

A look at what are Commerce APIs. What is its relevance to commerce as it is done today .

Published in: Education, Business, Technology
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Transcript

  • 1. Commerce APIs
  • 2. Understanding Commerce APIs
  • 3. Business Trends Today WebSites Apps Business Context Consumer Context Consumer Channels Proprietary networks/S ystems WebSites Cloud Social Mobile e-Gadgets Web Pages Web APIs
  • 4. Types of API Initiatives The type of API initiative depends on where the target app developer is, whether ➔ within the company, ➔ at the Partner's end, ➔ at Customer's Company or ➔ in public and it also depends on the value business intends to derive by exposing APIs
  • 5. Commerce APIs - Landscape (CaaS Platform) Consumer Touch Points (Device Form factors) API Layer CaaS Commerce Platform Enterprise backend
  • 6. APIs for an enterprise e-Commerce Platform Consumer Touch Points (Device Form factors) API Layer Enterprise Commerce Platform
  • 7. How Enterprises can get started with Commerce APIs Use case below shows how an Airlines company started their API story Blue lines indicate services for which Enterprise wants to have an API, so they map to the APIs of the enterprise/business Red lines indicate touchpoints which will need Apps that consume the APIs, so that the consumer is given a consistent means to interact and do business with the enterprise using their APIs
  • 8. The success story marketing Agency & implementation Premier Partner Released its first implementation of on called the rosetta gear app . It’s a Facebook app, built on WebSphere Commerce, which allows the marketer to push products out to Facebook users for browsing, while leveraging the powerful transactional and marketing capabilities of WebSphere Commerce on the back end. Rosetta is an independent brand in the Publicis Groupe of global agencies sees an enormous opportunity in pursuing the global commerce market and this they plan to do by Partnering with Article below is an indicator of the same http://www.rosetta.com/about/press/2012/December/Publicis-Groupe-and-IBM-Outline-Aggressive-Plan-to-Pursue-Global-Commerce
  • 9. The Rosetta Gear App https://w w w .fa cebo o k.co m /ro setta ?sk=a pp_ 4 0 2 9 8 1779 73 10 8 2
  • 10. Outlook ● Story of commerce apps and APIs are looking at tapping into huge retail markets (as these apps are a result of Commerce APIs) ● Intent is to open up new marketing, promotional and sales channels and cause subsequent revenue generation ● IBM's Smarter Commerce and WebSphere Commerce are playing important roles in enabling this ● With API story getting stronger, what would need to be evaluated is if it builds a case for – Commerce Product capabilities that can quicken the API definition process – Can the API management platform simplify the activity of discovery and publish of the Commerce APIs

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