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Why are we called digital marketing gurus
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Why are we called digital marketing gurus

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TobocBiz is fast gaining name for being 'The Destination' for Digital Marketing Services in US, Canada and Europe. Learn on why we call ourselves Gurus, and how our approach is different, structured …

TobocBiz is fast gaining name for being 'The Destination' for Digital Marketing Services in US, Canada and Europe. Learn on why we call ourselves Gurus, and how our approach is different, structured and well thought through.


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  • 1. Why are we called “Digital Marketing Gurus”?Authored by Sreejesh K M, Head of Digital Marketing, TobocBiz.com 1
  • 2. Content Is the KingContent Strategies that “Worked” in the past• Content Strategy motivated by results• Content Strategy gives birth to “Keywords”• Streamlined strategy for online and offline, social content• Focus on Content with Substance and Pull• Delivery, Governance and Monitoring for sustainable resultsConsistency of Strategy Across Platforms• On your Website• On Social Media platforms• Blogs, Articles, Press• Forums TobocBiz.com, The Digital Marketing Gurus 2
  • 3. Keyword Strategy is the KeyKeyword Strategies that “Worked” in the past• Long Tail Vs. Short Tail keyword Strategies• Keywords aligned to Content Strategy• Keywords aligned to Industry• Focus on Keywords with Pull• Focus on Keyword Insights• Delivery, Governance and Monitoring for sustainable resultsConsistency of Strategy Across Platforms• On your Website• On Social Media platforms• Blogs, Articles, Press• Forums TobocBiz.com, The Digital Marketing Gurus 3
  • 4. Regular Blogging Vs. Power Blogging Visualize and Send for Update and Act Write Review Publish Regular Blogging • 2 hours typically from Act to Publish • 200 -250 words • Author works on pre-defined setup of topics Research on Interact and Keyword Analysis, Discover Understand requirement, Hash tag analysis Domain Image / Tuned, Visualize Content Info-graphics Collated content Send for Update and Execute Write Review PublishPower Blogging• Aligning with content Strategy• 6 hours typically from Discovery to Publish (excluding designer’s efforts)• Roughly 450-500 words• More effective off-page promotions possible via this blog, better results TobocBiz.com, The Digital Marketing Gurus 4
  • 5. Structured On-Page and Off-page SEO program  Eval Reports  Recommend  Implementat  Off-page SEO activity Weekly/Monthly ation Reports ion Status Reports Report Stage I Stage II Stage III Stage IV Website On-Page Implemen Off-Page SEO, Monitoring and Eval SEO tation Reporting Week 1,2 Week 3 Week 4 Month 2 onwards, every month Project Management, Account Management TobocBiz.com, The Digital Marketing Gurus 5
  • 6. On-Demand or Monthly SEM/SMM  1.SEM Keyword  Monthly Summary SEM reports from Google PPC, FB Report PPC  2. Campaign  Automated Repots from Google PPC, FB PPC Settings  Continuous Campaign Optimization  Consulting  Tuning region, audience and market  Initial Setup  Monitoring and Reporting On-Demand / Every month 1 week Project Management, Account Management TobocBiz.com, The Digital Marketing Gurus 6
  • 7. Advanced SEM/SMM Programs from TobocBiz 1.SEM Keyword Report 2. Campaign Settings Engage Get Feedback /Consult & Keyword Strategy Revise Keyword per Category, on Strategy from Strategy, Landing Initial Setup Identify Top Landing pages Categories Stakeholders Pages 1-2 week Analyze which • Continuous Campaign Content or Optimization Keywords are • Tuning region, audience Working and market  Monthly Monitoring and reports from Campaigns Every month Project Management, Account Management TobocBiz.com, The Digital Marketing Gurus 7
  • 8. Social Media Optimization Programs Initial Strategy Interact with Revise Execute and Research Prep Client SMO reports Strategy Get Approval Report Monthly Revision of Strategy based on Reports Project Management, Account ManagementSMO Platforms Facebook Twitter LinkedIn Pinterest Google+ TobocBiz.com, The Digital Marketing Gurus 8
  • 9. Advanced Community Activities Monthly Revision of Strategy Revise based on Reports StrategyResearch SMO reports TobocBiz Sr. Submit Community Review Report Manager Project Management, Account ManagementSMO Platforms Key Benefits Yahoo Answers  Higher Quality Traffic Blogs  Lasting Value TobocBiz.com, The Digital Marketing Gurus 9
  • 10. Detailed Estimation Complexity Total 3 Feature/Function (Hours) 3.1 SEO Onpage Custom 5.0 Offpage Custom 40.0 Custom Reporting Custom 6.0 51.0 3.2 SMO - Community M anagement Custom 60.0 Custom Reporting Custom 6.0 66.0 3.3 SEM - Facebook/Google CPC Campaign Custom 24.0 - 3.4 Regular Blogging Custom 8.0 - Total 149 TobocBiz.com, The Digital Marketing Gurus 10
  • 11. TobocBiz GuaranteesUnethical SEO techniques are strictly prohibited in our SEO work.No breaking changes on your website without prior approval.We do not give false ranking guarantees.Every TobocBiz Proposal will have Clearly Outlined Scope, Out of Scope, Deliverables, Estimates, Budget and Timeline, Guarantees, Single Point of Contact, Account Management Contact and Escalation Matrix The Dollar Amount/month for chosen programs, SEO/SEM/SMM/Blogging/SMO = $X / month TobocBiz.com, The Digital Marketing Gurus 11
  • 12. To know more, feel free to write to us interact@tobocbiz.com or visit www.TobocBiz.com TobocBiz.com, The Digital Marketing Gurus 12